Niantic
1 document by Niantic in the Game Industry Library, the newest “Positive Play Guide: 2024” (2024).
Connections
Each row is a game or company named alongside Niantic, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
Its games in the library
Pokémon GOGame · Niantic Labs · 2016 · 514 documents- IngressGame · 41 documents
Harry Potter: Wizards UniteGame · Niantic Labs · 2019 · 23 documents
Pikmin BloomGame · Niantic Labs · 2021 · 21 documents
Monster Hunter NowGame · Niantic Labs · 2023 · 31 documents
Monster HunterGame · Capcom · 2004 · 316 documents
Jurassic World AliveGame · Ludia, Inc. · 2018 · 20 documents- Harry Potter: Magic AwakenedGame · 26 documents
Candy Crush SagaGame · King · 2012 · 672 documents
Marvel RivalsGame · NetEase Games · 2024 · 127 documents
Pokémon TCG PocketGame · The Pokémon Company · 2024 · 98 documents
Marvel Strike ForceGame · FoxNext Games · 2018 · 66 documents
Documents
Positive Play Guide: 2024
The Positive Play Guide is a toolkit produced by Niantic and Safe In Our World to illustrate the physical and mental health benefits of community play, using real-world examples and insights from the Niantic community.
- The guide cites research showing that 77% of boys play online games with their friends at least once a month.
- The document states that an individual's sense of community promotes positive wellbeing, citing a source.
- The guide states that online spaces can be especially beneficial to individuals who struggle with in-person interactions.
Reports about Niantic
302 documents by other writers name Niantic in the title or summary.
Ants 1, Scopely 0
A newsletter article by Matej Lancaric, a mobile game user-acquisition commentator, compares Pixel Flow, made by Turkey-based Loom Games (acquired majority by Scopely in February 2026 at a valuation above $1B), with Colony Flow, published by Vietnam-based ABI Games.
- Colony Flow out-earned Pixel Flow on in-app purchases in the 30 days to October 27, 2026, and had 3.44M downloads compared to Pixel Flow's 0.94M.
- Colony Flow has made more money than Pixel Flow every single day since October 12, according to the author's analysis.
- Pixel Flow's best month came between mid-March and mid-April 2026, around $27-28M in IAP per AppMagic, four to eight weeks after the Scopely deal.
Apple app review woes, EA job cuts, Supercell, Monopoly Go and more
The mobile gaming industry is currently navigating significant operational shifts, ranging from platform-level bottlenecks to major corporate restructuring.
- Apple’s App Store review times have extended from 24–48 hours to several weeks due to a surge in AI-generated submissions, disrupting developer roadmaps while Google Play remains unaffected.
- Scopely emerged as the top-earning U.S. publisher in Q3 with $507 million in revenue, bolstered by Monopoly Go, which generated $41 million in Q3 licensing earnings for Hasbro.
- Electronic Arts is cutting 400 jobs, representing 3% of its global workforce, as part of a restructuring plan following its transition to private ownership.
SuperJoost Playlist: Methodology
Joost van Dreunen's SuperJoost Playlist newsletter explains the methodology behind its charts and tables, which draw on a database he has maintained for roughly two decades.
- The dataset tracks 387 interactive entertainment companies from 1985 to the present, utilizing audited financial statements for public firms and estimates for private entities.
- Market analysis is categorized into three distinct universes: game publishing only, publishing plus platform operations (including app store and console fees), and all-inclusive activities (including hardware).
- To ensure accurate concentration math, subsidiary revenue is consolidated into parent company figures, such as folding Riot Games into Tencent.
Prevalence of Random Reward Mechanisms in the Danish-Facing Google Play Store
This study investigates the prevalence of Random Reward Mechanisms (RRMs), commonly known as loot boxes, in the Danish-facing Google Play store.
- 83 of the 100 highest-grossing games on the Danish-facing Google Play Store in August 2025 contained random reward mechanisms (loot boxes) purchasable with real money.
- Among the 83 games rated 3+, 7+, or 12+, 79.5% (66 games) contained loot boxes, showing the mechanic is widespread even in games aimed at younger players.
- Fourteen games were judged non-compliant with PEGI's requirement to label in-game purchases that include random items, eight of them rated 3+.
If It's Not Competitive, the Market Is Too Small
Jesse Zhang, CEO of Decagon and former solo founder of the gaming clip-sharing app Lowkey (acquired by Niantic), explains in conversation with a16z GP Jonathan Lai how he found Decagon's idea in a few weeks after Lowkey's search took roughly two years.
- Market competition is a positive indicator of a large-scale, viable opportunity rather than a deterrent for new founders.
- Founders should prioritize identifying existing, high-value problems where enterprises are already spending significant capital rather than attempting to invent entirely novel concepts.
- Product discovery must be treated as a rigorous sales process that confirms financial commitment, budget ownership, and clear return on investment.
The Pokémon Franchise on Live Streaming
Pokémon's 30th anniversary year has produced some of the franchise's strongest live-streaming results, according to an analysis of Twitch, YouTube and (for 2026 only) TikTok LIVE data from 2016 through August 2026.
- The Pokémon franchise is on track to reach approximately 243 million hours watched on live streaming in 2026, driven by a high-volume release schedule including 'Pokémon Pokopia' and 'Pokémon Champions'.
- New spin-off titles are dominating viewership, with 'Pokémon Pokopia' generating 43.1 million hours watched since its March 2026 launch, outperforming both mainline series entries and older spin-offs.
- Nostalgia remains a powerful driver for the franchise, as the 2004 title 'Pokémon FireRed/LeafGreen' generated 41.5 million hours watched between January 2025 and August 2026 following its port to the Nintendo Switch 2.
🧠 The Creative trends nobody wants to admit! (July 2026 trends)
The mobile gaming industry is currently defined by a pervasive reliance on iterative, copy-paste creative strategies that prioritize proven mechanics over innovation.
- The mobile gaming market is experiencing a disconnect between high user acquisition spending and actual engagement, with major titles like Monopoly GO! and Coin Master seeing declines in daily active users and revenue.
- Publishers are increasingly shifting focus toward direct-to-consumer web shops to bypass app store metrics, making off-platform revenue tracking the primary competitive advantage in the current market.
- Creative strategy is currently defined by a reliance on AI-generated, iterative content—such as hotel simulations and freezing family themes—to maintain market presence through rapid asset scaling.
Tworzenie „przestrzeni dyskomfortu” jako narzędzie zarządzania afektywnego: przypadek marki Pokémon
The article, by Daniel Zdrodowski and Renata Włoch of the University of Warsaw, proposes the concept of a "space of discomfort" to describe how the Pokémon brand, as run by The Pokémon Company (TPC), manages consumer emotions and affects.
- The authors analysed 6,473 comments under five YouTube videos about Pokémon, collected in June 2024, using reflexive thematic analysis.
- The authors argue that criticism of the brand tends to strengthen fans' emotional attachment rather than weaken loyalty.
- The authors propose a model in which brand affective management and consumer emotional engagement must both be present for the discomfort space to work effectively.
Top Grossing Mobile Games in Japan (2025 & 2026)
Japan's mobile charts diverge sharply from Western markets, with high-earning domestic gacha and strategy titles dominating revenue while casual puzzle games dominate downloads.
- Japan generates 11.5% of global mobile gaming revenue from only 2.0% of the world's mobile players, highlighting an exceptionally high average revenue per user (ARPU) market.
- The Japanese mobile market is dominated by domestic gacha and RPG titles, with long-running franchises like Monster Strike, Fate/Grand Order, and Uma Musume consistently securing top revenue positions.
- In 2025, Pokémon TCG Pocket and Last War: Survival led the market in revenue with $326.1 million and $326.0 million respectively, though Pokémon TCG Pocket's revenue cooled to eighth place by mid-2026.
Xbox's big reset | Week in Mobile Games podcast
Xbox is currently executing a fundamental strategic pivot, moving away from an aggressive focus on scaling the Game Pass subscription service toward a broader objective of engaging one billion players.
- Microsoft is undergoing a major restructuring involving 3,200 staff layoffs and the divestment of five studios, including management buyouts for Compulsion Games and Double Fine and the sale of Ninja Theory and Undead Labs.
- Microsoft has set an ambitious goal to engage one billion daily active users, a target that industry analysts view as highly challenging given that current console markets are largely flat and the company's total monthly active user base across its gaming division was reported at 500 million in 2024.
- Pokémon Go has generated over $9 billion in lifetime revenue across the Google Play Store and Apple App Store during its 10-year history, with player spending peaking during the pandemic.
Weekly Industry Briefing: June 2026
This weekly mobile games industry newsletter, dated July 10, 2026, rounds up the past week's mobilegamer.biz coverage.
- Xbox is cutting 3,200 jobs, spinning out four console game studios, and restructuring its mobile gaming division so that King and Mojang will report directly to Xbox boss Asha Sharma, recognizing them as significant platforms by monthly active players.
- Meta has soft-launched 'Pocket,' an AI-powered 'TikTok for games,' which it acquired through the Gizmo team earlier this year.
- Scopely is actively expanding its influence, rebranding Niantic's games team (responsible for Pokémon Go, Pikmin Bloom, and Monster Hunter Now) as Scopely Explore, and funding a new studio from the creator of Umamusume: Pretty Derby to strengthen its presence in the Japanese market.
🚨📢 BREAKING NEWS: Xbox Layoffs, Niantic rebrand, New Turkish puzzle studio
The gaming industry is currently navigating a period of significant structural change, marked by large-scale workforce reductions and shifts in corporate strategy.
- Microsoft is restructuring its gaming division with 3,200 layoffs and the spin-out of four console studios, including Double Fine and Ninja Theory, to prioritize mobile growth and P&L efficiency.
- The Chinese mini-game market is projected to reach nearly $10 billion in revenue by 2025, supported by a 34% year-over-year growth rate and 1.2 billion monthly active users.
- M&A activity in the second quarter of 2026 reached $2.3 billion, marking the highest deal volume recorded since 2022.
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