Marvel Snap Generates Over $116 Million on Mobile in Its First Year: US Leading in Revenue and Downloads

Marvel Snap has achieved significant commercial success in its first year of operation, establishing itself as a leader in the mobile collectible card game (CCG) market. Developed by Second Dinner and published by Nuverse, the title generated over $116.7 million in global in-app purchase revenue between its October 2022 launch and October 2023. This performance solidifies its position as the highest-grossing CCG globally for the 2023 calendar year, significantly outpacing competitors such as Yu-Gi-Oh! Master Duel and Hearthstone.

The game’s financial and user base metrics are heavily concentrated in the United States, which accounts for 60.8% of total revenue and 23.4% of its 23.7 million lifetime downloads. While the US leads in both categories, the revenue distribution shows a distinct platform preference, with 57% of earnings generated via iOS compared to 43% from Google Play. Conversely, the user acquisition funnel is dominated by Android, with Google Play accounting for 69% of total downloads.

Data for this analysis was sourced from the mobile intelligence platform AppMagic. Following a peak revenue month of $13.8 million in December 2022, the game has stabilized, currently averaging between $8 million and $9 million in monthly revenue. While download volume peaked during the launch month at 7.8 million, the game maintains a consistent acquisition rate of approximately 900,000 new installs per month. These figures underscore the title's sustained engagement and its dominant market share within the competitive mobile card game segment.