Genshin Impact
GameBy HoYoverse · Released Sep 28, 2020
Documents about Genshin Impact
Why Mobile Game Studios Are Increasing the Prices of IAPs
The mobile gaming industry is currently navigating a period of economic contraction, characterized by a 6.4% decline in global market revenue in 2022 and further projected losses for 2023.
- Apple increased App Store IAP prices by 10% to 30% in multiple regions—including Japan, Korea, and the Eurozone—in September 2022 to offset the strengthening US dollar.
- Mobile game studios are increasingly bypassing Apple and Google's 30% commission fees by launching external web stores that allow players to purchase in-game items directly.
- Nintendo mitigated negative player sentiment in Mario Kart Tour by rebalancing IAP packs to include more premium currency, resulting in a revenue spike of over 20 times in Japan.
How Did ‘The Plastic Duck Game’ Become a Discovery Hit?
The unexpected commercial and viral success of Placid Plastic Duck Simulator serves as a primary case study for modern game discovery.
- Placid Plastic Duck Simulator achieved top-20 review status on Steam by leveraging streamer-friendly, physics-based gameplay that allows content creators to generate their own narratives.
- Nearly 40% of the game's sales originated from Japan, South Korea, and Taiwan, driven primarily by regional VTubers and influencers before expanding to Western audiences.
- Niche platforms like Tumblr, which hosts 300 million monthly active users, are critical hubs for sustaining long-term interest through character-driven fanart and microscene engagement.
Shannon's Newsletter Issue #1: Chinese Spy Balloon, Genshin Impact, World of Warcraft Refunds, the S.E.C.'s $35 Million Fine and More
This inaugural newsletter serves as a platform for independent, investigative journalism focused on the intersection of the video game industry, technology, and global politics.
- Activision Blizzard was fined $35 million by the U.S. Securities and Exchange Commission for failing to maintain adequate workplace misconduct controls and violating whistleblower protections between 2018 and 2021.
- Over one million Chinese gamers requested refunds for Blizzard titles including World of Warcraft and Overwatch following the termination of the licensing partnership between Blizzard and NetEase.
- The collapse of the Blizzard-NetEase licensing agreement highlights significant geopolitical and corporate instability within the U.S.-China gaming market.
Death in Service
The recent wave of live-service game closures highlights a systemic failure in the gaming industry’s pursuit of perpetual revenue models.
- A wave of high-profile live-service game closures occurred in early 2023, including Rumbleverse, Knockout City, Apex Legends Mobile, Battlefield Mobile, CrossfireX, and Echo VR.
- The console and PC sectors lack the 'soft launch' efficiency of the mobile industry, where developers test titles in select territories and kill underperforming projects before global release.
- Supercell’s development model demonstrates the high failure rate of live-service titles, with the company’s cancelled projects outnumbering its actual releases by a ratio of nearly four to one.
Mobile Game Market Review: December 2022
The mobile game market in December 2022 was characterized by a strategic focus on high-engagement seasonal events, major content updates, and significant shifts in monetization models.
- Brawl Stars significantly shifted industry trends by removing all gachas in favor of a new system called Starr Road, potentially signaling a broader move away from loot boxes due to looming legislation.
- Lotsa Slots overhauled its monetization strategy by doubling the coin rewards for in-app purchases while increasing ad placements from two to seven, a strategic response to the negative impact of IDFA regulations on user acquisition.
- Diablo Immortal experienced a 400% increase in daily revenue following its 'Terror’s Tide' update, which added the new Stormpoint area to drive post-launch engagement.
Global Mobile Games in November 2022: From Playfield to Battlefield
The analysis focuses on global mobile game performance in November 2022, highlighting key trends across advertising spend, revenue generation, and download growth.
- Event-driven content and character updates drove significant revenue spikes, led by 'Fate/Grand Order' with a 158.9% month-over-month increase on the App Store.
- 'FIFA Mobile' achieved a 60% month-over-month increase in downloads following the strategic launch of a Qatar-themed game mode.
- High-profile collaborations, such as the addition of Neymar Jr. to 'Call of Duty Mobile', successfully boosted revenue by 32.5% on Google Play.
Analyst Bulletin: Mobile Game Market Review November 2022
The mobile gaming market in November 2022 was characterized by a surge in high-profile brand collaborations and seasonal event integration, particularly surrounding the FIFA World Cup.
- Major mobile titles including Call of Duty Mobile, PUBG Mobile, and Mobile Legends: Bang Bang leveraged the November 2022 World Cup to drive engagement through athlete-themed character skins and in-game events.
- Goddess of Victory: Nikke achieved significant international success, ranking in the top 30 grossing in the US and the top 5 in Japan following its early November launch.
- My Singing Monsters, a title released in 2012, returned to the top 50 grossing charts in November 2022, driven primarily by viral popularity on TikTok.
Bucking the Recession in Mobile Gaming
The mobile gaming industry, which accounts for 61% of total gaming revenue, is currently navigating a period of significant contraction characterized by privacy-driven marketing restrictions and a broader economic slowdown.
- The mobile gaming market is consolidating, evidenced by six consecutive years of declining new game launches and a trend where top-grossing titles capture an increasing share of total revenue.
- Automated user acquisition is no longer sufficient due to privacy-driven marketing restrictions, necessitating a shift toward deep audience analysis, marketability testing, and the acquisition of ad-tech capabilities for data control.
- High-budget, IP-backed launches are increasingly critical for market penetration, with new titles now reaching the top 100 charts in an average of just four months.
Global Mobile Games in September 2022
The September 2022 snapshot of the global mobile gaming market highlights a mix of established franchises and fresh releases driving revenue, downloads, and advertising activity.
- Survivor.io became the top-grossing mobile title in September 2022, generating over $30 million by pairing casual roguelike mechanics with a heavy top-up system and 163 daily ad creatives.
- Advertising volume reached significant scale, with Android leader 英雄戰紀 deploying 7,400 creatives and iOS leader 1945-Airplane Shooting Games utilizing 2,500 deduplicated creatives.
- New releases and spin-offs demonstrated strong market entry, such as the Ragnarok Online spin-off 愛如初見, which earned over $16 million on iOS following a celebrity-backed launch.
Tower of Fantasy: Tencent Takes On Genshin Impact
Tower of Fantasy serves as a direct market challenger to Genshin Impact, positioning itself as a social, shared-world MMORPG that prioritizes competitive progression over the narrative-driven exploration typical of its rival.
- Tower of Fantasy generated $107M in revenue from 6.79M downloads within nine months of its initial Chinese launch and six weeks of its global release.
- While Tower of Fantasy is often compared to Genshin Impact, it differentiates itself as an action MMORPG with a shared-world experience and a focus on PvP combat.
- Tower of Fantasy relies on aggressive power creep to drive monetization, as new characters frequently outperform older ones to dominate the PvP meta.
Tower of Fantasy: Is the Game Really a Genshin Impact With a Social Twist?
Tower of Fantasy, an MMORPG developed by Hotta Studio and published by Perfect World and Level Infinite, is analyzed to determine if its gameplay experience successfully differentiates it from the action RPG Genshin Impact.
- Tower of Fantasy differentiates itself from Genshin Impact by utilizing an MMORPG framework rather than an action RPG model, focusing on shared open-world experiences and social interaction.
- Unlike Genshin Impact, which requires players to invite friends to private worlds, Tower of Fantasy features a persistent shared world where players can intuitively interact and team up with strangers for combat and exploration.
- Tower of Fantasy incorporates dedicated social and competitive systems absent in Genshin Impact, including a guild (Crew) system for rewards and an Apex League PvP mode.
Deep Dive: Can New Steam Browsing Options Help Your Game?
The primary focus of this analysis is the evolution of game discovery mechanisms on Steam and other major digital storefronts.
- Steam is shifting from a purely tag-driven discovery system to a human-curated taxonomical approach, grouping related tags into unified hubs to improve visibility for niche and long-tail titles.
- The Nintendo Switch market is experiencing extreme saturation, evidenced by 171 new game releases in March 2021 alone.
- Discord has become a critical community infrastructure, with top-tier servers for major titles like Genshin Impact and Fortnite now exceeding 500,000 members.
Companies behind it
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