Global Mobile Games in November 2022: From Playfield to Battlefield

The analysis focuses on global mobile game performance in November 2022, highlighting key trends across advertising spend, revenue generation, and download growth. In advertising, the RPG “Mighty Party” dominated iOS with nearly 2,600 deduplicated creatives, emphasizing video formats and themes of relaxation and team building. “Path to Nowhere” launched its international version, deploying 1,200 video‑heavy creatives targeting the U.S., Singapore, and Canada. The casual coloring title “Fun Coloring” captured Android’s top spot with 9,100 creatives, primarily images centered on relaxation and diverse visual themes.

Revenue data show “Fate/Grand Order” leading the App Store with a 158.9 % month‑over‑month increase, driven by event‑based content and popular character re‑runs. “Lineage W” and “Genshin Impact” also posted strong gains of 90.6 % and 54.7 %, respectively, following anniversary events and new character releases. On Google Play, “Call of Duty Mobile” benefited from Neymar Jr.’s addition, achieving a 32.5 % revenue rise, while “Lineage W” and “Genshin Impact” recorded 28.8 % and 18.6 % growth, respectively.

Download figures reveal “FIFA Mobile” surged with a 60 % month‑over‑month increase after launching a Qatar mode, and Tencent’s “NIKKE” emerged as a global sensation amid overseas expansion. Other notable download leaders include the simulation “Makeover Studio,” the mini‑game “Dog Cult” within “Valor Legends,” and music casual titles such as “Piano Star.” The data collectively illustrate a November landscape where event‑driven content, high‑profile collaborations, and strategic advertising campaigns drove significant engagement across both iOS and Android platforms.