For Honor
GameBy Blue Byte
Documents about For Honor
No More Universal Daily Deals on Steam: Is That Good?
Steam is transitioning its storefront promotion strategy by phasing out universal Daily, Midweek, and Weekend Deals in favor of a dynamic, algorithmic recommendation system.
- Steam is transitioning from curated, universal Daily/Weekend Deals to a dynamic, personalized algorithmic recommendation system for its front-page 'Discounts & Events' section, effective early 2027.
- Valve reported that testing the new algorithmic system allowed them to show 10 times more games to customers daily, resulting in measurable increases in store page visits, wishlists, and cart additions.
- The shift aims to reduce administrative friction by eliminating the need for developers to pitch Valve for manual feature placements, allowing them to focus on game and discount creation.
Ubisoft General Shareholders' Meeting: September 30, 2026
The 2026 Annual General Meeting of Ubisoft shareholders, held in Paris on September 30, served to solidify corporate governance and affirm the company’s ongoing strategic direction.
- Ubisoft reported net bookings of €1.53 billion for the 2025-26 fiscal year.
- Shareholders approved all resolutions at the September 30, 2026, Annual General Meeting, including the authorization of new stock options to aid in talent retention.
- The company board underwent a leadership transition with the departure of directors Katherine Hays, Olfa Zorgati, and Lionel Bouchet.
A Primer on AI in the 2026 Games Industry
Artificial intelligence in the video game industry has transitioned from rule-based, theatrical systems designed to simulate character behavior to sophisticated machine learning frameworks that underpin modern development pipelines.
- AI has been used in games since the early 1980s, initially for 'Game AI' in non-player characters (NPCs) and procedural content generation, as seen in games like Pac-Man (1980) and Rogue (1980).
- The impact of deep learning since the early 2010s has led to significant, often unnoticed, AI applications in game development, such as Xbox Live's TrueSkill matchmaking (Halo 2, 2004) and machine learning bots for bug finding and game balance in titles like Ubisoft's For Honor and Rainbow Six Siege.
- Generative AI is already part of game development, particularly in non-creative fields like business admin, finance, production, and marketing, with around 50% of studios using it in these areas.
Ubisoft Appoints New Leaders to Advance Its Creative Houses Operating Model
Ubisoft is advancing its organizational transformation by appointing new leadership to oversee its Creative Houses operating model.
- Ubisoft is restructuring its development teams into five distinct Creative Houses, each granted greater autonomy and accountability for specific brand portfolios.
- The new organizational model aims to streamline production by aligning studios based on shared player experiences and genre-specific expertise.
- Julien Bares, formerly of Tencent Games Global and 2K China, has been appointed General Manager of Creative Houses 3 and 5, overseeing live service titles like The Crew and For Honor, as well as casual and mobile brands like Just Dance.
Companies behind it
As the documents state it.