
Fantasy Westward Journey
GameBy NetEase · Released Dec 18, 2003
Turn based MMORPG in China from 2003, based on a classic novel: journey to the west. Had its peak concurrent player number of 2.71 million around its 10th birthday.
Connections
Each row is a game or company named alongside Fantasy Westward Journey, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
About the game
- Released
- Dec 18, 2003
- Developer
- NetEase
- Genres
- Role-playing (RPG), Turn-based strategy (TBS)
- Platforms
- PC (Microsoft Windows)
- Links
- Wikipedia
Game data from IGDB.com
Documents about Fantasy Westward Journey
Unpacking China’s Out-of-Game Economy
China's out-of-game economy, the trading of virtual goods and the sale of human services around games, has grown into a large, partly gray market that publishers are only beginning to capture.
- China’s virtual-item trading market reached a volume of RMB 74.25B (~$10.3B) in 2023, with the first half of 2025 seeing RMB 44.73B in transactions, a 12.74% year-over-year increase.
- Publishers are increasingly formalizing secondary markets to capture revenue and mitigate risk, exemplified by NetEase’s Cangbaoge platform, which charges an 8–10% commission on virtual item and currency trades.
- The gaming gray market is bifurcated into a large, goods-based trading sector (gear, currency, and consumables accounting for over 90% of volume) and a smaller, human-services sector that includes boosting and companion play.
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The gaming industry is currently navigating significant shifts in hardware pricing, mobile market dynamics, and the integration of generative artificial intelligence.
- Monopoly Go continues to dominate the mobile market with $200 million in monthly revenue, providing Hasbro with a $168 million annual licensing run-rate.
- NetEase reported a 7% year-over-year revenue increase to $3.7 billion, fueled by strong growth in China, Turkey, and Vietnam.
- Valve increased the price of the 1TB Steam Deck OLED by 40%, bringing the cost to $949 and raising concerns about its value proposition.
Take Rates in China
Chinese game developers are increasingly pushing back against high app store take rates, and the pressure is coming from domestic Android stores rather than Apple.
- Chinese Android app stores, dominated by manufacturers like Huawei, Oppo, and Vivo, typically charge a 50% commission on in-app purchases, significantly higher than Apple’s 30% rate.
- Hardware manufacturers rely heavily on these high take rates for profitability; for example, Xiaomi reports a 64.7% gross profit margin on services compared to only 7.2% on hardware sales.
- While iOS users account for only 25% of the Chinese gaming population, they generate approximately 40% of total mobile game revenue.
NetEase 4Q25 Investor Presentation
NetEase’s fourth-quarter 2025 investor presentation outlines the company’s performance as a leading global internet and gaming services provider.
- NetEase generated $3.9 billion in total net revenue for 4Q25, with the gaming segment contributing $3.14 billion of that total.
- Net income attributable to shareholders reached $893 million for the quarter, supported by a strong gross profit margin of 64.2%.
- The gaming division's performance was bolstered by the global expansion of new titles Marvel Rivals and Sword of Justice, alongside record-high annual revenue for licensed Blizzard titles in China.
NetEase 3Q25 Investor Presentation
NetEase’s third-quarter 2025 investor presentation outlines the company’s financial performance and strategic positioning as a premier global internet and gaming services provider.
- NetEase reported total net revenues of $3.98 billion for 3Q25, an 8.2% year-over-year increase, with net income rising 31.8% to $1.21 billion.
- The gaming segment remains the primary revenue driver, contributing $3.28 billion in 3Q25, representing an 11.8% year-over-year growth fueled by titles like Fantasy Westward Journey and the launch of Destiny: Rising.
- The company maintains a strong financial position with $21.5 billion in net cash as of September 30, 2025, supporting ongoing dividend declarations and share buyback programs.
Games Industry Region Report China
China is the world's largest games market and its most difficult to enter, generating $48.7bn in 2024 according to Newzoo (¥325.8bn, or $44.8bn, per the China Audio-Video and Digital Publishing Association), ahead of the United States at $47.6bn.
- The Chinese games market generated $48.7 billion in 2024, accounting for approximately 30% of total global industry revenue.
- Chinese entities now dominate the global landscape, owning or developing 14 of the top 30 highest-grossing games worldwide as of early 2025.
- The market supports a massive player base of over 701 million, with a significant shift occurring as domestic firms expand from mobile dominance into premium triple-A PC and console development.
NetEase Q2 2023 Financial Results
NetEase’s financial performance for the second quarter of 2023, ending June 30, demonstrates sustained growth driven primarily by its gaming division.
- NetEase reported total Q2 2023 revenue of $3.3 billion, a 3.7% year-over-year increase, with net income reaching $1.1 billion.
- The gaming division remains the primary revenue driver, contributing $2.6 billion, which represents a 3.6% year-over-year growth.
- Online games account for 91.7% of the gaming segment's revenue, with mobile titles making up 73.6% of that specific category.
Chinese Games Market: Q1 2022 Performance
The Chinese games market demonstrated continued growth in the first quarter of 2022, reaching a total revenue of ¥79.4 billion, or approximately $12.1 billion.
- The Chinese games market reached ¥79.4 billion ($12.1 billion) in Q1 2022, marking a 3.17% year-over-year increase.
- Mobile gaming remains the primary revenue driver, accounting for 76% of the total market with ¥60.4 billion ($9.2 billion) in earnings.
- Mobile revenue growth slowed to 2.72% year-over-year, reflecting a broader trend of decelerating expansion in the Chinese market.
Towards a Socio-Cultural Cartography of In-Game Protests
This paper by Dean Chan proposes an interpretive framework for mapping the socio-cultural dimensions of in-game protests, arguing that these acts of activism within virtual worlds merit analysis on their own terms rather than as mere extensions of offline political movements.
- The paper argues in-game protests should be analysed on their own terms rather than treated as simple extensions of offline political movements.
- Its central thesis is that participatory online culture stays rooted in locality and place-specificity despite its global reach, with political, social, and gaming practices revealing the contexts that provoke and enable protest.
- Two extended case studies anchor the analysis: Joseph DeLappe's U.S. online war memorial and protest project dead-in-iraq, and a mass protest in China triggered by a Japanese military flag appearing in the online game Fantasy Westward Journey.
NetEase 2Q26 Investor Presentation
NetEase’s second quarter 2026 investor presentation outlines the company’s financial performance and strategic positioning as a global provider of premium internet and gaming services.
- NetEase reported $4.4 billion in total net revenue for 2Q26, with the games and related value-added services segment accounting for $3.688 billion.
- The company maintains a robust liquidity position with $24.7 billion in net cash as of June 30, 2026, supporting ongoing dividend declarations and share buyback programs.
- Operational efficiency remains high, with the company achieving a 70.5% gross profit margin for the second quarter of 2026.
NetEase 1Q26 Investor Presentation
NetEase’s first-quarter 2026 investor presentation outlines the company’s financial performance and strategic positioning as a global internet and gaming services provider.
- NetEase generated $4.4 billion in total net revenue for 1Q26, with the gaming segment contributing $3.7 billion of that total.
- The company reported $1.5 billion in net income for the quarter, maintaining a gross profit margin of 69.4%.
- As of March 31, 2026, NetEase holds a robust balance sheet with $24.3 billion in net cash.
Companies behind it
As the documents state it.

