Dragon Ball

Akatsuki Summary of Consolidated Financial Statements for the First Quarter of Fiscal Year Ending March 31, 2023

Akatsuki’s financial results for the first quarter of the fiscal year ending March 31, 2023, reflect a period of strategic transition and investment.

Top Grossing Mobile Games Worldwide: July 2022

The mobile gaming industry experienced a contraction in July 2022, with global player spending across the App Store and Google Play reaching $6.7 billion. This figure represents a 10.2 percent year-over-year decline.

• The global mobile games market generated $6.7 billion in player spending during July 2022, representing a 10.2% year-over-year decline.
• Tencent’s Honor of Kings was the top-grossing mobile game worldwide in July 2022, earning $225.8 million with 94.6% of its revenue originating from China.
• PUBG Mobile, also from Tencent, ranked second globally with $164.3 million in revenue, 69% of which was driven by its localized Chinese version, Game For Peace.

Bandai Namco Group Fiscal Year Ending March 2023: First Quarter Result Presentation

The Bandai Namco Group’s first-quarter financial results for the fiscal year ending March 2023 demonstrate significant growth across its core business segments.

• Bandai Namco reported strong Q1 fiscal year 2023 results with consolidated net sales of 216.2 billion yen (up 38.2 billion yen YoY) and an operating profit of 44.3 billion yen (up 17.3 billion yen YoY).
• The digital segment was the primary growth driver, generating 89.5 billion yen in sales and 29.4 billion yen in profit, largely fueled by the sustained success of Elden Ring and existing network titles.
• The toys and hobby segment maintained high profit margins despite rising logistics and operational costs, supported by strong demand for card-related merchandise and products aimed at mature fan bases.

Analyst Bulletin: Mobile Game Market Review June 2022

The mobile game market in June 2022 was characterized by a notable trend toward cross-genre integration, with developers increasingly incorporating minigame modes and RPG elements into established titles to drive engagement.

• The global launch of Diablo Immortal in June 2022 propelled the title into the top 10 grossing games in the US market.
• RPG elements are increasingly being integrated into non-RPG titles, as seen in Rise of Kingdoms' narrative-driven 'Words of Eternity' event and the introduction of minigame mechanics in titles like Game of Sultans.
• Anniversary events served as major revenue drivers in June, notably causing significant spikes for The Seven Deadly Sins and Dragon Ball Legends.

The Best April Fools' Day 2022 Mobile Game Events

Mobile game developers increasingly utilize April Fools’ Day as a strategic opportunity to drive player engagement and revenue through creative, time-limited events.

• Cookie Run: Kingdom executed the most extensive event by introducing nearly 70 temporary character costumes, unlockable via a 14-day task-based system that included narrative sequences and light monetization through event bundles.
• Garena Free Fire utilized hybrid gameplay by integrating a 10-day farming and tycoon-style event into its 3D battle royale framework, alongside a simple login-based reward of a 'Deadly Baguette' knife skin.
• Brawl Stars implemented a 'Totally Normal Challenge' that featured quirky, non-standard gameplay mechanics, such as a tilting map and a burning ball that destroyed walls upon impact.

Bandai Namco Holdings: Financial Highlights for the Fiscal Year Ended March 31, 2022

Bandai Namco Holdings experienced significant financial growth during the fiscal year ended March 31, 2022, reporting consolidated net sales of 889.27 billion yen, a 20% increase over the previous year.

• Bandai Namco Holdings reported consolidated net sales of 889.27 billion yen for the fiscal year ended March 31, 2022, marking a 20% year-over-year increase.
• Operating profit surged by 48.2% to reach 125.50 billion yen, driven by strong performance across all primary business segments.
• The digital entertainment segment generated 378.17 billion yen in sales, supported by the global sale of 56.85 million home video game units.

Akatsuki FY3/22 Consolidated Financial Results

Akatsuki experienced a challenging fiscal year ending March 2022, characterized by a year-over-year decline in consolidated sales and operating profit.

• Akatsuki reported a year-over-year decline in consolidated sales and operating profit for the fiscal year ending March 2022, driven by the maturation of existing titles and increased development costs.
• The company achieved a significant Q4 recovery, with sales rising 22.2% and operating profit surging 102.5% compared to the third quarter.
• Akatsuki is diversifying beyond traditional gaming by launching the HykeComic webtoon app and developing the TRIBE NINE project.

First Impression Seals the Deal: Introducing Onboarding Best Practices Part 1

Effective player onboarding is a critical component for long-term engagement in mobile gaming, serving as the primary mechanism to transform new users into committed players.

• Effective onboarding requires a combination of narrative immersion and clear tutorial mechanics to ensure players understand core loops while remaining engaged.
• Storytelling elements, such as cutscenes, dialogue choices, and mascot-led guidance, help forge an emotional connection and provide a sense of purpose even in games without complex narratives.
• Tutorials should go beyond teaching basic mechanics by strategically directing player attention toward high-value features, such as powerful character upgrades or monetization paths.

Bandai Namco Holdings Financial Highlights: Third Quarter FY2022.3

Bandai Namco Holdings’ financial results for the third quarter of the fiscal year ending March 31, 2022, demonstrate strong growth across its diversified entertainment portfolio.

• Bandai Namco reported consolidated net sales of 628.3 billion yen for the first nine months of FY2022.3, a 115.6% increase year-over-year, with operating profit rising 126.4% to 92.2 billion yen.
• The Toys and Hobby segment was the primary growth engine, generating 285.9 billion yen in sales—a 127.3% increase—driven by strong demand for Mobile Suit Gundam, Dragon Ball, and One Piece.
• The Network Entertainment (Digital) segment recorded 242.3 billion yen in sales, representing a slight year-over-year decline while maintaining a 15.5% operating margin.

Akatsuki Summary of Consolidated Financial Statements for the Third Quarter of Fiscal Year Ending March 31, 2022

Akatsuki Inc.’s consolidated financial results for the first nine months of the fiscal year ending March 31, 2022, reflect a period of transition and strategic realignment.

Akatsuki FY3/22 3rd Quarter Financial Results

Akatsuki’s financial results for the third quarter of the fiscal year ending March 2022 reflect a strategic transition toward a mixed-media rights business model.

• Akatsuki reported a year-over-year decline in Q3 FY3/22, with sales falling 12.3% to ¥6,137 million and operating profit dropping 44.1% to ¥1,233 million.
• The company is pivoting its business model from pure mobile gaming toward a mixed-media rights business that integrates IP creation, anime, and real-life IP.
• Operating expenses increased to ¥4,903 million, driven by a 26% rise in advertising costs for new title promotions and a 61.2% surge in R&D spending for new business development.

Akatsuki FY3/22 1st Quarter Financial Results

Akatsuki’s financial results for the first quarter of the fiscal year ending March 2022 reflect a period of transition characterized by year-over-year declines in both sales and operating profit.

• Akatsuki reported a 23% year-over-year decline in consolidated sales to 5.1 billion yen and a 55% drop in operating profit to 0.9 billion yen for Q1 FY3/22.
• Financial performance was primarily impacted by a sluggish core games business and limited revenue contributions from titles released in the previous fiscal year.
• The company is transitioning from a game-centric model to a mixed-media rights business, balancing mobile game monetization with long-term IP investments.