Donkey Kong

U.S. Video Game Market Highlights: July 2025

The United States video game market experienced a modest recovery in July 2025, with total consumer spending reaching $5.051 billion.

• Total U.S. video game consumer spending reached $5.051 billion in July 2025, marking a 5% increase compared to July 2024.
• Hardware sales were the primary growth driver, surging 21% to $384 million, while video game content spending rose 4% to $4.480 billion.
• Despite the positive monthly performance, total year-to-date market spending remains 1% behind the figures recorded during the same period in 2024.

Designing the Designer

"Designing the Designer" examines whether the personality profiles and player preferences of game design and production students and professionals reveal meaningful patterns about who becomes a designer and how those tendencies shape the games they make.