Call of Duty
GameBy Infinity Ward · Released Oct 29, 2003
Documents about Call of Duty
Activision Restores Its Logo in Call of Duty Marketing After Previously Omitting It
Activision recently reinstated its corporate logo in the marketing materials for Call of Duty: Vanguard, specifically within the reveal trailer for the game's multiplayer mode.
- The Italian antitrust regulator (AGCM) has launched an investigation into Activision Blizzard regarding potential consumer protection violations in 'Diablo Immortal' and 'Call of Duty: Mobile'.
- Regulators are scrutinizing the games for 'dark patterns' in UI design, specifically questioning the transparency of in-game currency costs and the use of notifications to pressure players into limited-time purchases.
- The investigation includes an assessment of parental control systems, with concerns that default settings may insufficiently protect minors from excessive spending, unlimited playtime, and unmonitored social interactions.
China’s Grey Market Identity Crisis: JD.com Stops Selling Unlicensed Games
JD.com, China’s second-largest e-commerce platform, has moved to enforce stricter compliance with national regulations by removing unlicensed video games from its online storefront.
- JD.com, China’s second-largest e-commerce platform, has banned the sale of 86 unlicensed video games, including major titles like Call of Duty and Grand Theft Auto, to comply with national regulations regarding content such as violence and political themes.
- Steam wishlist conversion rates have dropped significantly, with games released between 2023 and 2025 selling an average of 0.22 copies per wishlist in their debut month, compared to 0.45 copies for games released between 2020 and 2022.
- By the end of their debut year, games released in the 2023–2025 period achieved a conversion rate of approximately 0.7 copies per wishlist, down from 0.99 copies for the 2020–2022 cohort.
Rewarded Video Ad-placements: Interesting Implementations From Across the Market
The mobile gaming industry is increasingly adopting hybrid monetization models, integrating rewarded video advertisements into titles traditionally reliant on in-app purchases (IAP).
- Rewarded video ads are increasingly integrated into top-grossing IAP-focused titles, such as competitive shooters and 4X strategy games, to diversify revenue streams despite industry shifts like post-IDFA targeting challenges.
- Call of Duty: Mobile incentivizes ad engagement by offering double weapon XP for the next match and utilizing a milestone system that rewards players for cumulative ad views.
- Dragon City Mobile utilizes a dedicated 'Dragon TV' building to host various ad placements, including premium currency rewards and live events that allow players to redeem ad-earned coins for exclusive characters.
No Single Player in Battlefield 2042
The decision to omit a single-player campaign from Battlefield 2042 highlights an ongoing industry debate regarding the necessity of narrative modes in predominantly multiplayer-focused franchises.
- Battlefield 2042 is the first entry in the franchise to launch without a single-player story mode.
- Historical sales data for Call of Duty: Black Ops 4, which also lacked a single-player campaign, shows it performed competitively against subsequent titles like Modern Warfare and Black Ops Cold War in six tracked European territories.
- Despite the commercial viability of multiplayer-only models, major publishers like Activision have continued to include single-player campaigns in recent Call of Duty releases.
News Mash-Up: Week 22 & 23 (June 2021)
This industry update provides a comprehensive overview of major developments within the global gaming sector during the first two weeks of June 2021.
- Microsoft is expanding its Xbox cloud gaming strategy by developing a streaming dongle and smart TV app to enable GamePass access via browsers, mirroring the Stadia model.
- Take-Two Interactive acquired mobile developer Nordeus, creator of Top Eleven, for $378 million to expand its mobile gaming footprint.
- GameStop reported a 25% year-over-year revenue increase to $1.3 billion for Q1 2021, though the company still posted a net loss of $41 million.
Mobile Games IP Report 2021: The Top Five IP-Based Titles in the U.S.
The 2021 Mobile Games IP Report examines the financial impact and market penetration of intellectual property-based titles within the United States mobile gaming sector during 2020.
- IP-based titles generated 23% of all U.S. mobile game player spending in 2020, despite accounting for only 9% of all games.
- The top five IP-based mobile games—Pokémon GO, PUBG Mobile, Call of Duty: Mobile, Marvel Strike Force, and Dragon Ball Z: Dokkan Battle—accumulated $1.4 billion in U.S. player spending during 2020.
- Video game franchises were the leading source of IP revenue, accounting for one-third of all licensed mobile game spending, led by Pokémon GO at 12% of the total IP market share.
Ubisoft Financial Results and Free-to-Play Strategy
Ubisoft’s fiscal year ending March 31, 2021, marked a period of record financial performance, characterized by a strategic pivot toward integrating high-end free-to-play (F2P) titles alongside its traditional premium AAA offerings.
- Ubisoft reported record net bookings of €2.2 billion for the fiscal year ending March 31, 2021, representing a 46.1% increase over the previous year.
- The company is shifting its business model to include more high-end free-to-play titles, aiming to replicate the 'Call of Duty' strategy by adding F2P experiences alongside its existing premium AAA releases.
- Digital sales accounted for 71.8% of total revenue, while back-catalog titles contributed 57.5% of the year's total sales.
Garena Free Fire Overtakes PUBG Mobile as the Top Grossing Mobile Battle Royale Game: U.S.
Garena Free Fire emerged as the top-grossing mobile battle royale game in the United States during the first quarter of 2021, signaling a significant shift in the competitive landscape of the mobile shooter genre.
- Garena Free Fire became the top-grossing mobile Battle Royale game in the U.S. during Q1 2021, generating approximately $100 million in revenue, a 4.5x increase year-over-year.
- PUBG Mobile ranked second in U.S. player spending for Q1 2021 with $68 million, while Call of Duty: Mobile followed with $62 million, an 80% year-over-year increase.
- The U.S. mobile Battle Royale market grew 42% year-over-year to $239 million in Q1 2021, effectively absorbing the market void left by the removal of Fortnite from app stores in August 2020.
Call of Duty: Mobile Player Count, Revenue & Stats
Call of Duty: Mobile serves as a primary case study for the successful adaptation of a major console and PC franchise into the mobile gaming market.
- Call of Duty: Mobile achieved a record-breaking launch in October 2019, securing over 100 million downloads and $17 million in revenue within its first week.
- The title has accumulated over 400 million total downloads and generated $1.8 billion in all-time revenue since its release.
- The game maintains a consistent performance of approximately $30 million in monthly revenue, driven by in-game purchases, battle passes, and seasonal content.
Top Mobile Games Worldwide: December 2020
The mobile gaming landscape in December 2020 was defined by significant growth in download volume, led by titles that experienced massive year-over-year surges.
- Among Us was the most downloaded mobile game worldwide in December 2020 with 41.2 million installs, representing a growth of more than 36 times compared to December 2019.
- Join Clash 3D secured the second spot with approximately 29 million installs, marking a significant increase of over 2,680 times compared to the previous year, with 39.7% of downloads originating from India.
- Call of Duty: Mobile achieved its highest download volume since November 2019 with 16.6 million installs, driven by a successful late-December launch in China that accounted for 58.5% of its monthly downloads.
Analyst Bulletin: Mobile Game Market Review December 2020
The mobile game market in December 2020 was characterized by a widespread adoption of Battle Pass monetization models and a high volume of seasonal holiday events across major global regions.
- Tencent successfully launched Call of Duty: Mobile in China in December 2020, where it immediately secured a top-10 grossing position following over 70 million pre-registrations.
- The Chinese mobile market saw a rare concentration of three shooter games—Game for Peace, Call of Duty: Mobile, and Crossfire—simultaneously occupying the top 10 grossing charts, all of which are published by Tencent.
- Apple removed approximately 39,000 game applications from its China store in December 2020 due to the lack of required government-issued licenses.
Analyst Bulletin: Mobile Game Market Review October 2020
The October 2020 mobile game market review provides a comparative analysis of industry trends across the United States, China, and Japan.
- Genshin Impact emerged as a major market disruptor in October 2020, securing a top 20 position in the US and consistently ranking in the top 5 in Japan, while also challenging the market dominance of Honor of Kings in China.
- Major mobile titles in the US, including Brawl Stars, Hearthstone, and Call of Duty Mobile, focused on expanding engagement through significant content additions like user-generated map tools, new PvP modes, and large-scale anniversary events.
- Collaboration events remained a primary strategy for driving engagement and monetization in Japan, with notable partnerships including Last Cloudia with Re:Zero, BladeX Lord with Seven Deadly Sins, and Monster Strike with Attack on Titan.
Companies behind it
- Activisionpublisher, developer519
Activision Blizzarddeveloper, publisher, owner413
Microsoftpublisher, developer, owner1,083- Xbox Game Studiospublisher13
Valvepublisher382
Overwolfowner24
Nintendoowner1,394
As the documents state it.