Animal Crossing
Game
Documents about Animal Crossing
Call for Contributions - Competition in ‘Virtual Worlds’ and Generative Artificial Intelligence
Video Games Europe submits a focused perspective on competition in virtual worlds and generative artificial intelligence, emphasizing that both technologies are central to the European video-games sector’s ongoing innovation and consumer value.
- The EU video game sector remains highly competitive and dynamic, evidenced by over 5,500 active companies in 2021 and the entry of approximately 500 new developers in that year alone.
- Regulatory policy for virtual worlds and generative AI should rely on existing frameworks like the Digital Markets Act (DMA) and the AI Act, avoiding new, overly prescriptive legislation that could stifle innovation.
- While the industry is trending toward open standards and interoperability, mandatory interoperability requirements are discouraged as they risk impeding the development of diverse business models.
Initiative on Virtual Worlds: A Head Start Towards the Next Technological Transition
The response aims to shape EU policy on virtual worlds and the emerging metaverse by presenting the video games sector’s perspective, emphasizing that the concept remains fluid and should not be prematurely defined.
- The European video game industry is a significant economic driver, generating over €12 billion in annual turnover, employing approximately 90,000 people, and reaching €23 billion in consumer spending in 2021.
- The sector faces a critical talent shortage, exemplified by a projected shortfall of 25,000 game developers in Sweden alone by 2031, necessitating improved digital-skills education and reduced immigration barriers for global talent.
- Existing EU digital legislation regarding consumer protection, competition, data protection, and cybersecurity is sufficient for virtual environments, and the industry warns that premature legal mandates for interoperability would stifle innovation.
Essential Video Game News: French Market Report 2021
The French video game market demonstrated sustained resilience and expansion throughout 2021, achieving a record turnover of 5.6 billion euros.
- The French video game market reached a record turnover of 5.6 billion euros in 2021, marking a 1.6% year-over-year increase and 13.5% growth over two years.
- Hardware sales were the primary growth driver, surging 22% overall, with PC hardware specifically climbing 26% to reach 971 million euros.
- The market maintains high penetration with 38.29 million players, representing 73% of the French population, 76% of whom play on a daily or near-daily basis.
Mobile Game Store Asset Optimization Trends 2021
Strategic store asset optimization is a critical driver for increasing conversion rates and reducing user acquisition costs in the mobile gaming industry.
- The release of iOS 15 in late 2021 introduced native A/B testing for up to 90 days and the ability to create 35 unique Custom Product Pages, enabling highly targeted audience acquisition.
- Top-performing publishers are aligning App Store screenshots and icons with high-performing ad creatives—such as Playrix and Nexters' 'Pull the Pin' ads—to reduce user acquisition costs and minimize conversion friction.
- Successful mobile game publishers treat store assets as dynamic marketing tools rather than static elements, frequently updating them to reflect seasonal events, anniversaries, and live operations.
2020 Year in Review: Digital Games and Interactive Media
The global digital games and interactive media industry experienced significant growth in 2020, with total revenue rising 12% year-over-year to $126.6 billion.
- The global digital games and interactive media industry grew 12% year-over-year in 2020, reaching $126.6 billion in total revenue.
- Free-to-play titles dominated the market, accounting for 78% of total digital revenue, primarily driven by mobile gaming in Asian markets.
- Premium game sales experienced the fastest growth at 28%, bolstered by high-profile releases such as Animal Crossing: New Horizons and Call of Duty: Modern Warfare.
Companies behind it
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