I Videogiochi in Italia: 2024

The Italian video game industry reached a valuation of 2.4 billion euros in 2024, reflecting a 3% overall growth driven by a robust 11% increase in software revenue. This expansion effectively offsets an 18% decline in hardware sales, signaling a definitive transition toward digital consumption. Digital channels now account for 89% of software sales, bolstered by a 15% rise in digital transactions and a 24% surge in spending on in-game content and subscription services. With 14 million active players, representing 33% of the national population, the market demonstrates a high level of engagement and a clear preference for modern, service-based gaming models.

Domestic production has emerged as a significant economic pillar, with over 200 active enterprises employing 2,800 professionals and generating approximately 200 million euros in revenue. This segment experienced a 36% growth compared to 2022, characterized by a strong emphasis on business-to-business services, which constitute 80% of domestic revenue. Despite this growth, the sector remains largely reliant on self-financing, utilized by 88% of companies. Innovation remains a priority, with firms increasingly integrating generative artificial intelligence into their development workflows to maintain competitiveness.

Industry stakeholders continue to prioritize internationalization and consumer safety to ensure long-term stability. Strategic initiatives facilitate global market access for Italian developers, while rigorous adherence to the PEGI classification system and the promotion of parental control tools remain central to protecting the player base. By balancing domestic production growth with a commitment to responsible gaming standards, the Italian video game ecosystem is successfully navigating the shift toward a digital-first economy while strengthening its position within the broader European market.