I Videogiochi in Italia nel 2025: Key Facts

The Italian video game market in 2025 demonstrates stability and sustained engagement, generating a total business volume of 2.386 billion euros. This figure represents a marginal growth of 0.3 percent compared to the previous year. Software sales account for 1.836 billion euros, while hardware performance remains steady despite a slight one percent decline in console sales, which was offset by a three percent increase in accessory revenue. The industry continues to reach a significant portion of the Italian population, with 14.2 million individuals—representing 29 percent of the total populace—identifying as active gamers.

Demographic analysis reveals a balanced gender distribution, with 60 percent of players identifying as male and 39 percent as female. The player base remains youthful, as 57 percent of gamers fall within the under-35 age bracket. Engagement levels are rising, with the average Italian gamer spending 7 hours and 53 minutes per week playing, an increase of 80 minutes over 2024 figures. This trend is particularly pronounced among adolescents aged 12 to 17, who dedicate approximately 15 hours weekly to gaming. Mobile devices remain the primary platform, supporting 11.1 million users, followed by consoles with 6.5 million and PC gaming with 3.7 million.

The market ecosystem is increasingly supported by subscription models, which generated 153 million euros in revenue. These services are dominated by console ecosystem subscriptions, which account for 59 percent of the sector, followed by single-game publisher catalogs at 35 percent. Consumer purchasing decisions are heavily influenced by digital discovery, with YouTube, specialized websites, and social media serving as the primary sources of information for gamers. Data for this analysis was compiled by Ipsos, reflecting a comprehensive overview of the Italian interactive entertainment landscape.