Mobile gaming accounts for 90% of the market. The player base grew 10% year-over-year to 349 million.
Studios in South Africa, Nigeria, Kenya, Egypt, Ethiopia, Niger, and Eritrea prioritize mobile-first IP.
Steam captures approximately 70% of PC distribution. Local platforms like Gara and Jiwe serve the remaining market share.
Pro Helvetia, the Agence Française de Développement, and the British Council’s Ignite Culture are key sources. Local infrastructure gaps continue to constrain broader development.
These deficiencies remain the primary constraints on broader industry development. Sustainable growth requires evolved payment systems that reduce friction.
Indie studios need improved business training and better market intelligence data. Evolving local payment systems is also essential to reduce transaction friction.
Page 114 of the reportPUBG Mobile and Free Fire generate substantial engagement across hubs like Morocco, Egypt, and Kenya. Talent development remains geographically limited to a few major urban centers.
The report establishes that Africa’s video‑game industry has entered a phase of rapid maturation, driven largely by mobile play in urban centres such as South Africa, Nigeria and Kenya. Mobile accounts for roughly 90 % of the $1.8 billion market in 2024, with a 10 % year‑over‑year rise in players to 349 million. PC and console remain niche but critical for studio visibility, with Steam dominating distribution (≈70 % of PC use) and local platforms like Gara and Jiwe capturing the remainder. Funding for studios is overwhelmingly sourced from international incubators and grants—Pro Helvetia, the French Agence Française de Développement, the British Council’s Ignite Culture and Digital Lab Africa—yet local infrastructure gaps (low internet penetration, limited payment systems, unreliable electricity) continue to constrain broader market development.
Key findings show that the fastest‑growing economies—Eritrea, Niger, Egypt, Ethiopia, Nigeria and South Africa—host studios such as Maliyo Games, Kayfc and Legends of Orisha that are producing mobile‑first IP while experimenting with higher‑production PC/console titles. Female representation and gender inclusivity are addressed through programmes like Pro Helvetia’s “She Got Game”, yet overall skill development remains uneven, with many studios still operating at the indie level and lacking robust business training.
The esports sector mirrors this mobile dominance, with titles like PUBG Mobile and Free Fire generating substantial prize pools and viewership across hubs such as Morocco, Egypt and Kenya. However, talent development is concentrated in a handful of urban centres, leaving Francophone and non‑English speaking regions underrepresented.
The analysis concludes that sustainable growth hinges on three pillars: deeper, studio‑level talent development; reliable data infrastructure for market intelligence; and evolved payment systems that reduce friction. Strengthening African‑European partnerships, expanding local incubation pathways, and ensuring annual data updates are essential to unlock the continent’s commercial potential while preserving African leadership in game creation.