Faits essentiels sur le secteur canadien du jeu vidéo : 2015

Key insights

5 takeaways

01
Canada's game industry accounts for 20,400 direct jobs and 36,500 full-time-equivalent jobs created within the Canadian economy.See it on page 3
02
The average full-time salary in the sector is 71,300 $, and the average employee is 31 years old.See it on page 3
03
Ninety per cent of sector revenue comes from export sales.See it on page 5
04
Seventy-two per cent of all new employees are recruited locally, while 19 % are recruited elsewhere in Canada and 9 % abroad.See it on page 4
05
The brochure counts 19 million players in Canada, equal to 54 % of the population, with an average player age of 33.See it on page 8

Summary

The brochure Faits essentiels sur le secteur canadien du jeu vidéo : 2015, published by the Association canadienne du logiciel de divertissement (ALD), profiles Canada's video game industry. Its industry data comes from a report prepared by Nordicity, which collected quantitative and qualitative data on 2014 from 123 Canadian game studios. Its player data comes from a survey by NPD Group Canada of 3,359 adults and 526 teenagers aged 13 to 17, fielded between 24 April and 19 May 2014, with a margin of error of plus or minus 2 points, 19 times out of 20.

The brochure reports 20,400 direct jobs and 36,500 full-time-equivalent jobs created within the Canadian economy. It gives an average full-time salary of 71,300 $ and an average employee age of 31 years. Seventy-two per cent of all new employees are recruited locally, 19 % are recruited elsewhere in Canada and 9 % abroad.

Ninety per cent of sector revenue comes from export sales. The brochure also profiles the provinces, including Québec, with 139 companies, 10,850 full-time employees and an average salary of 66,200 $ per year.

On the player side, the brochure states there are 19 million players in Canada, 54 % of the population, with an average player age of 33. Players are split 52 % men and 48 % women. The brochure also reports that 93 % of adult players find the ESRB rating system very useful when buying or renting appropriate video games for their children.