Futureplay
Company
Documents about Futureplay
Next Steps for Futureplay - Where in the Market are we Going Next and Why?
Futureplay Games, a Finnish studio founded in 2015, utilizes a strategic, iterative approach to game development that prioritizes organizational agility and market-driven pivots.
- Futureplay Games utilizes a 'Minimum Awesome Product' strategy, which focuses on scoping projects to essential, high-impact features to rapidly test market viability rather than pursuing traditional, feature-heavy development cycles.
- The studio has generated $30 million in lifetime revenue since its founding in 2015, maintaining a lean team of approximately 35 employees.
- Futureplay manages risk and creative momentum by shifting genres every few years, successfully pivoting from idle games to the battle royale market with the 2018 launch of Battlelands Royale.
Inside view into the process and development of Battlelands Royale
Futureplay Games emphasizes a strategy of rapid, high-quality development centered on the concept of Massive Online Competitive Casual Arena (MOCCA) games.
- Futureplay Games developed Battlelands Royale from initial prototype to global launch in under six months by targeting the underserved mobile battle royale market.
- The studio employs a lean, senior-only team that utilizes weekly sprints and avoids extensive documentation in favor of early, playable prototypes.
- Battlelands Royale has achieved significant scale with 11 million downloads and approximately five million matches played daily.
How Build Away! integrates rewarded video ads
The idle mobile game Build Away, developed by Helsinki-based studio Futureplay, serves as a case study for the integration of rewarded video advertising as a primary monetization strategy.
- Futureplay’s Build Away! utilizes rewarded video ads as its primary monetization strategy rather than relying on traditional direct in-app purchases.
- The game’s core loop incentivizes ad consumption by offering players tangible benefits, such as doubling offline earnings, accelerating production timers, and extending resource delivery windows.
- The design prioritizes a low-friction, minimalist experience to achieve the massive user scale necessary to make an ad-supported revenue model lucrative.
How Farm Away neatly integrates incent video ads
Incentivized video advertising has emerged as a primary monetization strategy for free-to-play mobile games, effectively balancing developer revenue goals with player experience.
- Futureplay’s Farm Away integrates incentivized video ads directly into core gameplay loops, allowing players to exchange ad views for tangible benefits like temporary gold production multipliers.
- This monetization model replaces intrusive banner or interstitial ads with a value-exchange system that prioritizes player experience and retention.
- The game utilizes a dual-monetization strategy that successfully balances traditional in-app purchases with voluntary, short-form video advertising.
FTUE: Farm Away
Farm Away, a mobile title developed by Futureplay Games, serves as a primary case study for the mechanics and user experience of idle farming games.
- Futureplay Games designed Farm Away to transition players from active manual tapping to automated idle production, prioritizing immediate gratification over complex resource management.
- The onboarding process is optimized for brevity, ensuring new users understand the core gameplay loop within the first ten minutes.
- The game employs a 'view-to-play' advertising model that incentivizes users to watch short video ads in exchange for temporary profit multipliers.