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How Farm Away neatly integrates incent video ads
Key insights
5 takeaways- 01Futureplay’s Farm Away integrates incentivized video ads directly into core gameplay loops, allowing players to exchange ad views for tangible benefits like temporary gold production multipliers.
- 02Incentivized video ads are positioned as a superior alternative to offer walls or incentivized downloads, as they keep users within the app environment rather than requiring external tasks.
- 03This monetization model replaces intrusive banner or interstitial ads with a value-exchange system that prioritizes player experience and retention.
- 04The game utilizes a dual-monetization strategy that successfully balances traditional in-app purchases with voluntary, short-form video advertising.
- 05By aligning ad consumption with time-based progression mechanics, developers can drive consistent revenue while maintaining higher levels of player satisfaction.
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Transcript
so this is a farm away from future play game games in Helsinki this is you can see a very simple kind of farming game so there's these kind of crops and they're kind of generating gold for me and yeah I get the idea and but what's really interesting about about this game is one does have in-app purchases what is being designed to do from there kind of ground up is to be much more open commoditized a lot more from advertising particularly incentivize video advertising because that's the color berm the big growth area has been in the last year or so and you can I've seen a lot of lots of companies are seeing much stronger responses to incentivize video ads so there's lots of kind of more money floating around for these cities enterprise video ads in compared to
attorney banners and even and I'm just interstitial kind of single graphic advertising coming because a good example for us to see comes out in incentivize video a plugin works so we see here we've got a cloud and a Sun if we click on their cloud there we go sunny days view is short adding it double time profits for 20 seconds this is pretty interesting so why would you not do this do you do activates gonna go into an ad yeah this is like a typical kind of a you a user acquisition Edie we're gonna see hidden object again this is no go seek the sighting get it now suing see so install it free it's from ad colony I've been what again if I want long anymore incentivize video nets from G from g5 you publish I didn't know but I've seen him don't want to get again but now click quickly so I've got these 20 seconds or ever need to kind of
clicked because it ethics going down whatever thinking you go into this kind of crazy mode we're just like just there's like almost like a separate kind of mini game mode really no hits so there we go I've collected another billion it wasn't okay lots of graphic goes on this I mean I've actually got loads of billions so I'm like I and generate that much more but you can kind of see this is something that the sun's got away now so I can't just keep doing it there's obviously a time cycle on it and then there's the clouds so it's a little bit loud let's make it rain few short advocate to time prophets yeah that's four hours hurt I'll take it much better same thing again different going this time this is going to be looks like it's going to be mobile strike from machine zone which is their new big one have a look do bang bang bang
well so we've seen the game some happy people playing the game it's a man with a Mohican then we go demo it now that's interesting cuz I've actually downloaded it so they haven't actually worked out I've downloaded Arnie's forced me there again ad Conley provided that ad no the interesting thing about um this kind of advertising is it it's not it's not a hate it's not like an install as it's not like the developer will get paid if I install if I watch the video you know well at least from my point of view but if I watch the video I I get the incentivization which is there for the four hours a double double bonus gold so there's no reason for me not that was he had previously kind of had incentivize download advertising where you have to download all the Tapjoy offer where you had to do something to gain the incentive um those were those were kind of frowned upon even though they could drive quite a bit downloads they were not see me and they not like my iPhone
he's a and didn't tree work out in the long term whereas this kind of intense video thing is pretty much more popular and particularly this is probably the best example we've seen a sum of something that's integrated with into the game loop so the game loop is it's me kind of farming for my gold there we go some more gold coming in but these things just helped me and so why wouldn't I do it so I'm pretty pretty interesting this is I'm sure we'll see a bit more this is already the game was proved to be pretty successful it guess having that purchase as well so it's not like there's no in-app purchase I can spend so the most expensive one is like 20 bucks to buy gems I can use gems to go into these other things to move the clocks forward so you know there's other stuff I can do with gems but but it has a different kind of things I'm doing with the with the advertising and that's kind of really really powerful method of monetizing and one that really chimes with gameplay and so players really like it which is why and I'm sure we'll see a
lot more games like like farm away
Summary
Incentivized video advertising has emerged as a primary monetization strategy for free-to-play mobile games, effectively balancing developer revenue goals with player experience. By integrating ad-viewing loops directly into core gameplay mechanics, developers can offer tangible in-game benefits—such as temporary profit multipliers or accelerated production cycles—that encourage voluntary engagement. This approach represents a significant shift away from intrusive banner or interstitial ads, which often disrupt the user experience, toward a model where advertising provides value to the player.
The farming simulation game Farm Away, developed by the Helsinki-based studio Futureplay, serves as a prime example of this integration. The game utilizes a dual-monetization structure that combines traditional in-app purchases with incentivized video ads. Players are presented with opportunities to watch short promotional videos in exchange for gameplay advantages, such as doubling gold production for a set duration. These ads are seamlessly woven into the game’s time-based progression loops, ensuring that the advertising feels like a natural extension of the farming experience rather than an external imposition.
This model is increasingly favored over older, more controversial methods like incentivized downloads or offer walls, which often required users to perform external tasks to earn rewards. Because the current approach focuses on short-form video consumption within the app, it maintains higher player retention and satisfaction. By providing players with clear, immediate incentives, developers can drive higher engagement rates and generate consistent revenue, proving that well-integrated advertising can coexist successfully alongside premium in-app purchase options in the modern mobile gaming landscape.
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