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Cover of Square Enix Special Feature: Erdrick Trilogy Reimagined
Report2 pages

Square Enix Special Feature: Erdrick Trilogy Reimagined

The Dragon Quest franchise continues to expand its global footprint, reaching over 95 million units in total shipments and digital sales as of June 2025.

  • The Dragon Quest I & II HD-2D Remake is scheduled for release on February 5, 2026, across Nintendo Switch 2, PlayStation 5, Xbox Series X|S, and PC.
  • The Dragon Quest franchise has reached 95 million units in total shipments and digital sales as of June 2025.
  • The Final Fantasy franchise has surpassed 204 million units globally as of mid-2025, driven by Final Fantasy XIV: Dawntrail and Final Fantasy VII Rebirth.
Square EnixSep 2025
Cover of Africa Games Industry Report 2025
Report72 pages

Africa Games Industry Report 2025

The African games industry is undergoing a period of rapid expansion, with total revenues projected to surpass $1 billion in 2024.

  • The African games industry is projected to exceed $1 billion in revenue in 2024, driven by a mobile-first market that generates nearly 90% of total sector earnings.
  • Nigeria has shown the most significant momentum in the region, with mobile revenues increasing fivefold since 2019, while South Africa remains the most lucrative individual market.
  • The developer ecosystem has grown to approximately 250 studios by 2024, with West Africa emerging as the primary hub after a fivefold increase in active studios over the past year.
Maliyo GamesJan 2025
Cover of Interview with Sarah Chung, Senior Manager at Disney Company
Report13 pages

Interview with Sarah Chung, Senior Manager at Disney Company

The interview underscores that the worldwide surge of Korean content is rooted in a “cocreator” fandom model, where streaming services offering seamless subtitle and dubbing options enable audiences to engage directly with material and co-produce cultural moments.

  • The global success of Korean content is driven by a 'cocreator' fandom model, where streaming platforms leverage seamless localization tools to allow audiences to actively participate in cultural moments.
  • Korean productions must now compete for attention against both traditional OTT platforms and short-form ecosystems like TikTok and YouTube, necessitating a shift in how content is marketed and consumed.
  • To maintain global reach, studios must adopt a dual strategy of utilizing platforms with extensive international footprints while executing aggressive off-platform promotional campaigns.
KOCCA – Korea Creative Content AgencyJan 2025
Cover of Mapping IP fandom with the Global Gamer Study
Report22 pages

Mapping IP fandom with the Global Gamer Study

This analysis explores the intersection of intellectual property (IP) fandom and player engagement within the global gaming industry.

  • In 24 of 36 surveyed markets, gamers are more likely to play a title featuring an IP they favor, confirming that transmedia collaborations are a primary driver for acquisition and retention.
  • IP influence on player engagement varies significantly by region, peaking in South Asia (74%) and Latin America (64%) compared to more reserved engagement in Western Europe and Oceania (45%).
  • Global Favorites like Harry Potter and Disney maintain 90% recognition with high sentiment, whereas IPs like DC Comics show extreme regional variance, with 70% awareness in the U.S. versus only 21% in Japan.
NewzooJan 2025
Cover of Gaming Report: VC Trends and Emerging Opportunities Q1 2024
Report11 pages

Gaming Report: VC Trends and Emerging Opportunities Q1 2024

The analysis evaluates venture-capital dynamics and emerging opportunities within the global gaming sector during the first quarter of 2024.

  • Q1 2024 venture funding in gaming reached $1.3 billion across 153 deals, marking a 22.1% increase in deal value quarter-over-quarter and a 23.3% increase year-over-year.
  • While total deal count remains down 17.3% compared to Q1 2023, projected 2024 funding is expected to exceed 2023 totals by approximately $1 billion.
  • Development-focused investments currently lead the market, though analysts anticipate a shift back toward content as high-quality game pipelines mature.
PitchBookMay 2024
Cover of GungHo Business Report Vol. 41
Report6 pages

GungHo Business Report Vol. 41

GungHo Online Entertainment aims to establish itself as the world’s leading entertainment group by delivering high-quality gaming experiences across global markets.

  • GungHo reported 103.6 billion yen in net sales and 17.49 billion yen in operating profit for the 2024 fiscal year.
  • International expansion is a primary growth driver, with overseas sales now accounting for 47.7% of total revenue.
  • The 13-year-old title Puzzle & Dragons remains the company's core financial pillar, supported by new releases like Disney Pixel RPG and the Japanese launch of Ragnarok X.
GungHo Online EntertainmentMay 2024
Cover of State of Play: Spring Edition
Report49 pages

State of Play: Spring Edition

Mobile gaming has solidified its position as the industry’s primary driver, currently engaging 1.9 billion players and tracking toward $118 billion in annual revenue by 2027.

  • Mobile gaming is the industry's primary growth engine, with 1.9 billion players and projected annual revenue of $118 billion by 2027.
  • Regulatory changes like the EU's Digital Markets Act are dismantling app store walled gardens, enabling developers to bypass standard commission fees through alternative billing and direct-to-consumer commerce.
  • Cross-platform play is now a standard expectation, with 87% of multiplayer gamers participating and developers increasingly integrating 5G and mobile wallets to facilitate unified 'cross-pay' ecosystems.
XsollaMar 2024
Cover of The State of AAA Game Advertising
Report65 pages

The State of AAA Game Advertising

The analysis demonstrates that 2023 marked a peak in AAA game advertising, with live-service titles such as Fortnite commanding the highest spend (US$57 M) and blockbuster launches—Hogwarts Legacy, Diablo IV, and Call of Duty: Modern Warfare III—each exceeding US$25 M. YouTube remained the dominant channel (35% of spend), yet…

  • AAA game advertising peaked in 2023, with top live-service titles like Fortnite spending US$57M and major launches including Hogwarts Legacy, Diablo IV, and Call of Duty: Modern Warfare III each exceeding US$25M.
  • YouTube remains the primary advertising channel at 35% of total spend, though publishers are increasingly diversifying into Facebook, TikTok, and Instagram to reach broader audiences.
  • Activision Blizzard and Epic Games led the market in 2023, each allocating over US$70M to U.S. campaigns for both new intellectual properties and established franchises.
Sensor TowerJan 2024
Cover of Interactive Entertainment 2025: Global Market Sizing & Forecast
Report15 pages

Interactive Entertainment 2025: Global Market Sizing & Forecast

The interactive entertainment market is projected to reach $250.2 billion in consumer spending by 2025, representing a 4.6% year-over-year growth.

  • The global interactive entertainment market is projected to reach $250.2 billion in consumer spending by 2025, marking a 4.6% year-over-year growth.
  • Mobile gaming remains the industry's largest segment, with forecasted consumer spending of $115.7 billion in 2025.
  • Console hardware is experiencing a significant cyclical downturn, with spending expected to decline by 31% in 2024 ahead of next-generation device launches.
AldoraJan 2024
Cover of The Mobile Economy and Digital Ad Space in 2022 and Beyond: An Analysis of the Global Trends Shaping the Mobile and Digital Advertising Industry
Report20 pages

The Mobile Economy and Digital Ad Space in 2022 and Beyond: An Analysis of the Global Trends Shaping the Mobile and Digital Advertising Industry

This analysis examines the global mobile economy and digital advertising landscape throughout 2022 and into early 2023, utilizing proprietary market intelligence data from the App Store and Google Play.

  • Global consumer spending on mobile games declined for the first time in 2022, falling to $79 billion, with Android devices experiencing a 7 percent revenue drop.
  • Entertainment apps have overtaken gaming as a primary revenue engine, with U.S. spending on entertainment doubling since 2019 and apps like TikTok, HBO Max, and Disney+ reaching record highs.
  • Digital advertising reached $28 billion in North America and major European markets in Q4 2022, with TikTok emerging as the fastest-growing channel via a 60 percent quarterly increase in U.S. ad spend.
Sensor TowerMar 2023
Cover of Store Intelligence Data Digest: Q1 2022
Report75 pages

Store Intelligence Data Digest: Q1 2022

Global app downloads reached 36.9 billion in the first quarter of 2022, representing a 1.4% year-over-year increase.

  • Global app downloads reached 36.9 billion in Q1 2022, a 1.4% year-over-year increase, with mobile gaming accounting for 14.34 billion of those installs.
  • The U.S. video streaming market has significantly fragmented, with the top three apps' market share dropping from 80% in 2019 to 37% in Q1 2022 due to the rise of competitors like Disney+ and HBO Max.
  • TikTok surpassed 3.5 billion all-time downloads to become the top global app, while Meta reclaimed its position as the leading global publisher for the first time in two years.
Sensor TowerApr 2022
Cover of IP-Based Mobile Games: 2022
Report39 pages

IP-Based Mobile Games: 2022

The mobile gaming landscape has shifted toward intellectual property (IP) as a primary strategy for navigating user-tracking challenges like Apple’s App Tracking Transparency.

  • By 2021, nearly all top-downloaded new iOS titles were based on existing intellectual property, confirming IP as the primary strategy for organic user acquisition following privacy shifts like Apple’s App Tracking Transparency.
  • Western IPs (e.g., Disney, Marvel) drive higher global download volumes, while Eastern IPs (e.g., Japanese manga, Chinese literature) generate superior revenue through specialized monetization models like gacha.
  • Successful IP-based games require a 'perfect fit' between core gameplay mechanics and source material lore, as seen in titles like Marvel Strike Force and Umamusume: Pretty Derby.
NewzooJan 2022