Aylık Mobil Oyun Sektör Raporu: Kasım 2021

Key insights

6 takeaways

01
Tencent generated about 513 million dollars from in-app purchases in the month cited, more than double NetEase's 252 million dollars.See it on page 10
02
Runner games held the largest subgenre market share at 40 percent in the CrazyLabs survey, while story games had the smallest at 0.8 percent.See it on page 6
03
Swerving was the most common game mechanic at 40.8 percent, ahead of dragging at 29.8 percent.See it on page 7
04
MMO RPGs were identified by survey respondents as the most toxic game genre, with more than half reporting witnessing or experiencing harassment while playing them.See it on page 8
05
Strategy game player spending rose 24 percent year over year to 4.2 billion dollars in the period from November 2020 to October 2021, according to Sensor Tower.See it on page 12
06
Among the Tapjoy survey respondents, 80 percent said they would spend this year, and 52 percent of players intended to spend 250 dollars or more.See it on page 13

Summary

The document is a November 2021 monthly mobil oyun sektör raporu (mobile game industry report) in Turkish, compiled from several sources including CrazyLabs, SafeBettingSites, SensorTower and Tapjoy. It covers consumer themes, subgenres and mechanics, online player behaviour, in-app purchase and download rankings, strategy game spending, and holiday-season spending. Its data points are drawn from different sources and periods, and the sample sizes and methods vary by study.

According to CrazyLabs, animals are the most popular theme, followed by money and crypto, sports and cars, and a Korean-series-linked "Squid Game" theme appears in the list. Runner games hold the largest share of subgenres at 40 percent, while idle-action and story games have the smallest shares at 0.8 percent each. Swerving is the most common mechanic at 40.8 percent.

A survey of 1,000 people in the United States found that 38 percent directly experienced harassment in online games, and MMO RPGs were described as the most toxic genre. In-app purchases on mobile games exceeded 1.1 billion dollars in the month cited, with Tencent earning about 513 million dollars, more than double NetEase's 252 million dollars. For strategy games, SensorTower reports that player spending rose 24 percent year over year to 4.2 billion dollars.

A Tapjoy survey of 14,000 US respondents found that 80 percent of respondents intended to make holiday spending, and 52 percent of players expected to spend 250 dollars or more.