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Market (Overall) | Game Industry Library
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Market (Overall)
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Market (Overall)
Reports in the Market (Overall) category.
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Report
26 pages
Multiplayer Report 2022
Multiplayer gaming engagement grew by 3.3% year-over-year, with 77% of the global gaming population now participating in online play.
Unity internal data shows a 150% surge in PC multiplayer development and a 40% increase in mobile multiplayer projects since early 2021.
Genre remains the primary driver for game selection at 49%, followed by social connectivity factors including existing friend groups (34%) and in-game chat capabilities (31%).
Market Analysis
Player Behavior
Global
+1
Unity
Jan 2022
Report
42 pages
For the Game
The global gaming industry is projected to reach 3.5 billion players and $225 billion in revenue by 2025.
Gamers are high-value 'super-consumers' who engage with television and internet platforms for nearly 60 hours per week.
Over one-third of the global player base uses gaming primarily as a social platform, necessitating a shift toward community-focused engagement strategies.
Market Analysis
Player Demographics
Marketing
+2
dentsu
Jan 2022
Report
29 pages
Gaming Deals Activity Report: Q1–Q3 2022
The $124.5 billion total deal value for Q1–Q3 2022 is heavily skewed by Microsoft’s $69 billion acquisition of Activision Blizzard, masking a broader market cooling driven by macroeconomic instability and regulatory pressure.
Strategic M&A activity reached a record $101.4 billion despite a 40% decline in the number of closed transactions, with major activity led by Embracer Group, Sony, and Saudi Arabia’s Public Investment Fund.
Public offerings have nearly collapsed to their lowest point since early 2020, with deal values shrinking fivefold compared to 2021 levels.
Investment
Mergers & Acquisitions
Market Analysis
+1
InvestGame
Jan 2022
Report
27 pages
Gaming Deals Activity 2021
The gaming industry saw record financial activity in 2021, with closed transactions totaling $71.3 billion across 937 deals, representing a 2.1x increase in value and 1.4x increase in volume over the previous year.
Mergers and acquisitions were the primary growth driver at $34.5 billion, with mobile gaming capturing 49% of that value, followed by 34% for PC and console gaming.
Public offerings, including IPOs and SPACs, generated $24.8 billion in value, while private investments doubled to $12 billion, primarily driven by late-stage funding.
Investment
Mergers & Acquisitions
Market Analysis
+1
InvestGame
Jan 2022
Report
48 pages
Market Outlook 2022
Global mobile-game revenue declined 7% year-over-year in Q1 2022, marking the first such contraction after a period of rapid expansion.
Quarterly mobile-game installs have plateaued at approximately 14 billion, with casual titles continuing to represent 80% of total downloads.
Mid-core games now drive 60% of total mobile-game earnings, despite the U.S. market accounting for only 4% of global MMORPG revenue.
Market Forecast
Global
Mobile
+1
Sensor Tower
Jan 2022
Report
46 pages
The Metaverse, Blockchain Gaming, and NFTs: Navigating the Internet’s Uncharted Waters
The metaverse is evolving into a 3D social ecosystem led by 'game as a platform' models like Roblox, which currently sustains tens of millions of daily active users.
Blockchain-based 'Play-to-Earn' games represented nearly 50% of all decentralized application wallet activity by late 2021, though growth is primarily driven by emerging markets seeking income rather than gameplay.
Long-term growth for virtual platforms is hindered by high developer take rates, persistent net losses among industry leaders, and technical limitations preventing massive simultaneous user scaling.
Market Analysis
Blockchain
NFT
+3
Newzoo
Jan 2022
Report
11 pages
Key Insights Into Spanish Gamers
Spain is the 13th largest global gaming market, generating $2.38 billion in annual revenue with 83% of the online population aged 10 to 65 identified as enthusiasts.
The Spanish gaming audience is gender-balanced at 51% female and 49% male, with peak participation occurring between the ages of 21 and 50.
While mobile is the most popular platform with 60% reach, PC and console users exhibit higher engagement, averaging four hours of weekly play compared to three hours for mobile users.
Market Analysis
Player Demographics
PC
Newzoo
Jan 2022
Report
24 pages
Games: India Plays!
The Indian mobile gaming market generated US$2.2 billion in 2022, with smartphones accounting for 91% of the online gaming audience.
Non-real-money gaming (non-RMG) is dominated by Adventure, Battle Royale, Puzzle, Arcade, and Racing genres, while real-money gaming (RMG) centers on card games and sports-fantasy.
Demographics skew young, with 55% of Adventure and Battle Royale players falling into the 13–27 age bracket, and 62% of non-RMG gamers being male.
Market Analysis
Player Behavior
Mobile
+2
EA
Jan 2022
Report
29 pages
Analyzing the Consumer and Market Impacts of Chinese Games Market Policies: China
China’s regulatory environment has tightened through strict anti-addiction laws for minors, which now cap playtime, limit in-game spending, and restrict live-streaming access for users under 18.
The licensing framework now requires detailed content reviews and real-name verification, increasing operational costs and long-term investment risks for both domestic and foreign developers.
While the licensing process is complex, a new policy allowing a single license for multiplatform releases is incentivizing developers to prioritize cross-platform title development.
Market Analysis
Player Demographics
China
Newzoo
Jan 2022
Report
26 pages
Shooter Games
Shooter games are the fifth highest-revenue generating genre globally, maintaining a massive footprint across PC, console, and mobile platforms as of 2022.
Monetization is heavily driven by microtransactions, with 97% of players engaging in titles that feature in-app purchases.
The player base is predominantly male (63%) and young, with 38% of players falling within the 10 to 20 age demographic.
Market Analysis
Global
Shooter
+1
Newzoo
Jan 2022
Report
31 pages
App Marketer Survey (2022)
Privacy regulations are the primary industry challenge for 2023, identified by 43% of marketers as their top concern.
73% of marketers report feeling 'in the dark' regarding user data access, while 72% cite rising costs as a significant barrier to performance.
Despite privacy-driven data scarcity, 52% of marketers plan to increase their advertising budgets for the upcoming year.
Marketing
Mobile
Global
+2
Liftoff
Jan 2022
Report
25 pages
Gaming Deals Activity Report: H1 2022
The global gaming industry reached a record-breaking $113.6 billion in total deal value during the first half of 2022, driven by high-profile mega-deals despite a decline in overall transaction volume.
Private investment remained resilient during H1 2022, contributing $4.6 billion to the sector despite broader public market downturns and macroeconomic instability.
Investment strategies are shifting toward mobile-focused acquisitions and a maturation of the blockchain gaming sector, which is moving away from speculative models toward content-driven development.
Market Analysis
Mergers & Acquisitions
Investment
+2
InvestGame
Jan 2022
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