Niantic
1 document by Niantic in the Game Industry Library, the newest “Positive Play Guide: 2024” (2024).
Documents
Positive Play Guide: 2024
The Positive Play Guide is a toolkit produced by Niantic and Safe In Our World to illustrate the physical and mental health benefits of community play, using real-world examples and insights from the Niantic community.
- The guide cites research showing that 77% of boys play online games with their friends at least once a month.
- The document states that an individual's sense of community promotes positive wellbeing, citing a source.
- The guide states that online spaces can be especially beneficial to individuals who struggle with in-person interactions.
Reports about Niantic
302 documents by other writers name Niantic in the title or summary.
Enabling Growth: Cohort User Acquisition Financing
The mobile gaming market is experiencing a rebound, with a projected 4% growth in 2025, driven by innovations in in-app advertising (IAA), AI-powered AdTech, rewarded ad platforms, multiplatform adaptability, and IP licensing.
- Mobile gaming is projected to grow at a 5.0% CAGR from 2020 to 2025, supported by a 16.2% increase in in-app advertising and AI-driven ad tech.
- Cohort-based UA financing allows studios to fund up to 80% of monthly acquisition costs by leveraging future revenues, providing an alternative to scarce venture capital.
- Studios utilizing cohort-based financing have demonstrated the ability to increase monthly marketing spend by 16–38% while maintaining founder control over equity and IP.
The Rise of the Financial Kingmakers: Private Equity’s $21B+ Bet on Gaming
Private equity (PE) firms have invested over $21.1 billion in the gaming industry through 68 deals from 2018 to the present, indicating a significant and growing financial interest in the sector.
- Private equity firms deployed over $21 billion into the gaming sector between 2018 and mid-2025, with annual deal values consistently surpassing $1 billion.
- Control acquisitions represent the primary investment strategy, accounting for approximately 60% of total capital deployed in the sector.
- Content creation studios holding strong IP portfolios are the most targeted assets, securing 42 of the 68 total private equity-led deals identified.
Do you work at Niantic? Get a free report of how these documents are read and cited here.