What does the research say about metaverse?

According to "Global Games Market Report 2021: The VR & Metaverse Edition": Console Games $49.2Bn -8.9% YoY

What does the research say about metaverse?

According to "Global Games Market Report 2021: The VR & Metaverse Edition": Middle East & Africa $6.3Bn +4.8% YoY

What does the research say about metaverse?

According to "Intro to the Metaverse 2021": Forte has over 8M Monthly Active Users across 20+ countries, and over 10M wallets created.

What does the research say about metaverse?

According to "Global Games Market Report 2021: The VR & Metaverse Edition": Smartphone Games $79.0Bn +4.7% YoY

What does the research say about metaverse?

According to "The Metaverse, Blockchain Gaming, and NFTs: Navigating the Internet’s Uncharted Waters 2022": While Sotheby’s auctioned and sold a batch of 101 BAYC NFTS for over $24 million, Christie’s sold 6 CryptoPunks, 4 BAYC, and 4 Meebits for a combined $12.3 million.

Metaverse — Game Industry Reports & Data

Documents

View all →

Report

Summary of Main Supplementary Explanations Questions and Answers: FY2021 Fourth Quarter

The briefing clarified GREE’s strategic focus on its Metaverse platform, REALITY, and financial outlook for the coming year. The company defined the Metaverse as a digital universe where users inhabit avatars to work and play, emphasizing its rapid growth driven by technology advances and heightened online interaction during the COVID‑19 pandemic. REALITY, launched globally six months prior to the briefing, is now available in 63 countries and territories, with strong reception in North America, Southeast Asia, Central and South America, and Russia. GREE highlighted the platform’s unique ability to livestream content with virtual avatars, a feature not offered by competitors, and outlined plans for further expansion through localized events, multilingual support, and extensive promotional activities. Investment plans for REALITY are set at approximately ¥10 billion over the next two to three years, covering advertising, labor, and outsourcing costs. The company views this as a high‑potential business and aims to balance growth with cost efficiency. In its investment and incubation segment, GREE anticipates venture capital activities to provide consistent medium‑to‑long‑term income, targeting a return of at least 10 % despite short‑term volatility. For the first quarter of FY2022, GREE foresees a potential operating loss in the hundreds of millions of yen, attributed to increased development costs for new app games and upfront investments. The overall narrative positions REALITY as a central growth engine while acknowledging the financial risks associated with early‑stage expansion.

metaverse mobile global+1

GREE

Report

Summary of Main Supplementary Explanations Questions and Answers: FY2023 Second Quarter

The briefing outlines GREE’s performance and strategic outlook for the second quarter of FY2023, focusing on its Internet and Entertainment Business. Sales in the Game and Anime segment remained steady for “Heaven Burns Red,” though revenue tapered after the half‑year anniversary promotion; growth continued in Metaverse and Commerce & DX divisions. The company anticipates a one‑year anniversary event for the Japanese version of Heaven Burns Red and imminent releases in Korean and traditional Chinese, with pre‑registrations already generating significant buzz at local game shows. The Anime Business is positioned to secure and diversify intellectual property, enabling in‑house development of game‑to‑anime adaptations that can enhance user engagement and revenue. Metaverse operations, branded as REALITY, have surpassed the break‑even point and achieved profitability. Over the past six months, overseas sales grew markedly, with North America leading after Japan, followed by Indonesia and Thailand. User demographics skew female and Generation Z, with a strong preference for private communication features. Monetization streams—live‑stream gifting, avatar sales, and in‑game purchases—are expanding consistently across regions. Advertising spend is expected to rise in the third quarter, driven by anniversary events and new language releases for Heaven Burns Red, as well as intensified promotion of REALITY. Operating income projections for the Internet and Entertainment Business in Q3 FY2023 range from ¥1.0 billion to ¥1.5 billion, contingent on the performance of the Korean and Chinese versions. The Investment and Incubation Business remains cautious, with potential short‑term losses anticipated due to market conditions. However, diversified investment timing and targets are projected to stabilize contributions over the medium‑to‑long term.

market-analysis metaverse mobile+4

GREE

Report

FY2023 Third Quarter GREE Results Briefing: Summary of Supplementary Explanations

The briefing clarifies GREE’s financial outlook and strategic positioning for FY2023, focusing on the third quarter results. It reports that overseas releases of “Heaven Burns Red” have begun to generate sales consistent with market size, though a precise forecast remains unavailable due to the short time frame. In the Internet and Entertainment segment, operating income for Q4 is projected at approximately ¥1.5 billion, reflecting a decline from the Japanese version’s anniversary event contributions but offset by overseas expansion. The company highlights its metaverse platform, REALITY, as a key growth driver. REALITY boasts over 10 million global users, with daily engagement rates that surpass many competitors, and has achieved steady monetization through avatar sales and livestreaming. GREE plans to enhance the platform with generative AI, enabling user‑generated 3D content such as avatars and world elements, mirroring approaches seen in other metaverse services. For the Investment and Incubation Business, Q4 operating income is expected to reach roughly ¥0.5 billion, largely supported by dividend receipts from corporate venture capital funds. Overall, the briefing underscores GREE’s focus on expanding overseas markets, monetizing its metaverse ecosystem, and leveraging AI to sustain growth across its entertainment and investment portfolios.

market-analysis monetization metaverse+3

GREE

Report

Summary of Main Supplementary Explanations Questions and Answers: FY2024 First Quarter GREE Results Briefing

The briefing clarified GREE’s strategic focus and financial outlook for FY2024. Development activities remain fluid, with no concrete release schedule disclosed due to external IP dependencies and shifting priorities. In the Metaverse platform segment, the REALITY service showed robust growth in the first quarter, driven by Japan and North America. Monetization diversified across avatars and gifting, contributing to earnings from the platform business. The DX Business continues to expand its client base, split between game and entertainment firms—leveraging GREE’s expertise in advertising, customer service, and quality assurance—and national‑scale food and beauty companies that benefit from digital marketing support. Growth in the latter segment is noted to outpace industry averages. Financial projections for the second quarter exclude investment activities, estimating consolidated operating income around ¥0.5 billion. Year‑end guidance remains unchanged from the August 3, 2023 announcement, targeting consolidated operating income between ¥4.0 and ¥5.0 billion for FY2024, with no significant impact expected from new game or anime titles or the investment arm. The company’s emphasis on platform monetization and diversified DX services underpins its confidence in maintaining steady earnings growth amid a competitive digital landscape.

market-analysis game-development metaverse+2

GREE

Report

How to Master Europe’s Digital Infrastructure Needs?

Video Games Europe argues that Europe’s digital infrastructure policy should reinforce, rather than reshape, the existing market dynamics that underpin the continent’s thriving video‑game ecosystem. Representing roughly 110 000 employees and a €24.5 billion industry in which 53 percent of Europeans play, the association stresses that the sector’s growth is driven by digital distribution, which already reduces the environmental burden of physical media and, in many cases, relies on cloud delivery to limit data transfer. Typical online gameplay consumes between 60 and 80 megabytes per hour, with even the most data‑intensive titles rarely exceeding 250–300 megabytes, a fraction of the traffic generated by video streaming services. The response highlights that network operators successfully managed the surge in traffic during the COVID‑19 lockdowns and that game publishers have collaborated with ISPs and content‑delivery networks to smooth peak loads through measures such as off‑peak download scheduling. It refutes claims that content providers “free‑ride” on ISP infrastructure, noting that publishers already pay for enhanced upload capacity and invest in their own CDN and data‑centre assets. Consequently, the relationship between content and application providers and ISPs is portrayed as symbiotic, fostering competition and consumer choice. Against proposals to impose network fees or extend the European Electronic Communications Code to cloud services, the association warns that such pre‑emptive regulation could undermine net neutrality, increase consumer prices, and jeopardise Europe’s digital competitiveness. It calls for regulatory stability to protect investment security and urges that any infrastructure deployment be guided by concrete market demand rather than aspirational targets. The position draws on industry data, BEREC assessments of network resilience, and the sector’s own mitigation practices, concluding that preserving the current regulatory framework will best support sustainable growth and innovation across Europe’s digital economy.

europe cloud-gaming streaming+3

Video Games EuropeJun 2024

Report

Value Creation in the Metaverse: The Real Business of the Virtual World

The analysis evaluates the emerging economic significance of immersive digital environments, arguing that the metaverse will become a major engine of growth and societal transformation by 2030. It positions the metaverse as the next immersive iteration of the internet, driven by real‑time interactivity, user agency and eventual cross‑platform interoperability, and stresses that firms must define clear objectives, pilot test use cases, and build talent and technology capabilities now to capture value while managing ethical, security and workforce‑reskilling risks. Investment activity surged in early 2022, with more than $120 billion flowing into the ecosystem across venture capital, private‑equity, mergers and acquisitions and corporate spend. The influx was amplified by Microsoft’s $69 billion acquisition of Activision, and corporate budgets such as Meta’s $10 billion annual allocation underscore the scale of commitment. Survey data from over 3,400 consumers and executives reveal that roughly 60 % of early‑adopter users are eager to shift daily activities—socializing, entertainment, shopping and travel—into virtual spaces, while 95 % of senior leaders anticipate a positive industry impact and project up to $5 trillion in economic value by 2030, comparable to the size of Japan’s economy. Gaming remains the primary catalyst, supporting more than three billion users and a $200 billion market, and early adopters report higher profit margins. Across 19 industry sectors—including fashion and luxury, consumer‑packaged goods, retail, finance, utilities, manufacturing, education and government—XR‑enabled experiences are unlocking new revenue streams, with virtual‑goods sales already at roughly $40 billion and fashion brands leading digital‑identity initiatives. Executives rank cryptocurrency, artificial intelligence and AR/VR as the most important enabling technologies, yet cite uncertain ROI, lack of viable business models and insufficient managerial capability as chief barriers, while data‑privacy and cybersecurity concerns appear for over 85 % of leaders. Geographically, the findings draw on global surveys conducted in 11 countries, encompassing 3,104 consumer respondents and 448 C‑level executives, and reflect investment trends and use‑case experimentation worldwide. The outlook projects that by 2030 more than half of live events and over 80 % of commerce could occur in virtual environments, with users spending up to six hours daily in immersive experiences. Realizing this potential will require coordinated governance, inclusive design and robust regulatory frameworks to

metaverse market-analysis investment+1

McKinsey & CompanyJun 2022

Report

Games, Esports, Live Streaming, Cloud and the Metaverse: 2022 Trends to Watch

The global gaming industry is currently undergoing a structural transformation characterized by the integration of emerging technologies and a pivot toward cross-platform accessibility. Central to this evolution is the expansion of cloud gaming, which serves as a critical bridge to overcome hardware constraints, allowing publishers to reach broader audiences on mobile devices and legacy consoles. Simultaneously, the metaverse is maturing into a robust commercial ecosystem, fueled by significant venture capital investment, the proliferation of virtual real estate, and the integration of digital fashion. These developments signal a broader industry shift toward enhanced creator-viewer interactivity and the adoption of Web3.0 business models. Monetization strategies are diversifying as companies experiment with blockchain-based player trading and fan engagement tools, despite notable consumer resistance toward non-fungible tokens. This period is also defined by a surge in high-quality cross-media intellectual property adaptations and a crowded release calendar, which intensifies competition for consumer attention. Furthermore, regulatory and consumer pressures are forcing a transition toward more open app store ecosystems, challenging traditional distribution gatekeepers. Within the esports sector, organizations are actively diversifying revenue streams by prioritizing mobile-first titles and leveraging co-streaming to maximize viewership reach. These trends, observed throughout 2022, reflect a strategic effort to sustain growth across global markets. By synthesizing market intelligence and tracking key performance metrics, the industry continues to navigate the complexities of digital transformation, balancing the pursuit of innovative monetization with the necessity of maintaining user trust in an increasingly interconnected virtual landscape.

market-analysis esports streaming+5

NewzooJan 2022

Report

Games, Esports, Live Streaming, Cloud and the Metaverse: 2022

The global gaming industry is undergoing a fundamental transformation characterized by the convergence of traditional media, high-fidelity content, and emerging Web3 technologies. The primary thesis posits that the sector is shifting toward an interconnected, cross-platform ecosystem where revenue diversification and creator-driven engagement models are essential for growth. While consumer skepticism persists regarding blockchain-based assets and NFTs, publishers are successfully navigating this transition by prioritizing mobile esports, co-streaming strategies, and efforts to circumvent restrictive app store ecosystems to foster deeper fan loyalty. Technological infrastructure is evolving to support this expansion, with cloud-based solutions and Platform-as-a-Service models playing a critical role in mitigating hardware limitations. By integrating gaming experiences into smart TVs and leveraging cloud technology, companies are effectively broadening their reach to new demographics. Simultaneously, the metaverse has emerged as a significant focal point for venture capital and brand investment, as corporations increasingly utilize digital fashion and virtual real estate to capture the attention of younger, digitally native audiences. Geographically, the market remains dominated by the Asia-Pacific region, which generates $88.2 billion in annual revenue, representing over half of the global total. North America follows with $42.6 billion, maintaining a strong position in the industry landscape. However, the long-term trajectory of the market is increasingly influenced by emerging territories in Latin America, the Middle East, and Africa. These regions are currently expanding at rates exceeding the global average, signaling a gradual decentralization of revenue and a more diverse, globalized future for the interactive entertainment sector.

market-analysis esports streaming+5

NewzooJan 2022

Report

Newzoo Trend Report 2022: The Metaverse, Blockchain, Gaming, and NFTs

The metaverse represents a persistent, three-dimensional evolution of the internet, driven by a fundamental cultural shift toward virtual socialization among digital natives. As Gen Z and Gen Alpha increasingly prioritize digital identities, major global brands are pivoting toward direct-to-avatar strategies and virtual real estate to maintain relevance. This transition is characterized by the transformation of gaming platforms into multi-layered social ecosystems, where high-fidelity simulations and blockchain technology enable new forms of digital ownership and direct fan engagement across the fashion, music, and sports industries. While platforms like Roblox demonstrate massive scale with over 50 million daily active users, the broader ecosystem faces significant structural and technical hurdles. The current blockchain gaming landscape is heavily influenced by play-to-earn models and scholarship guilds, yet these models struggle with financial sustainability during market downturns and often fail to prioritize core gameplay enjoyment. Furthermore, the industry remains fragmented by high platform fees and a lack of interoperability between "walled garden" environments. Emerging web3 challengers aim to solve these issues through open protocols, but achieving mass concurrency and cross-platform standards remains a long-term technical challenge. The path toward a fully realized metaverse will be gradual and contingent upon mobile accessibility and modernized intellectual property laws. Significant risks regarding user safety, decentralized content moderation, and political fragmentation must be addressed to prevent the centralized abuse of power. Ultimately, the blurring of physical and digital identities will continue to reshape global commerce, provided that the industry can move beyond speculative assets toward functional, interoperable digital identities and secure, user-centric social environments.

metaverse blockchain nft+1

NewzooJan 2022

Report

The Metaverse, Blockchain Gaming, and NFTs: Navigating the Internet’s Uncharted Waters

The metaverse represents a fundamental shift from a two-dimensional internet toward a persistent, three-dimensional social ecosystem driven by gamified virtual spaces. This evolution is currently led by "game as a platform" models, most notably Roblox, which leverages tens of millions of daily active users to host diverse commercial and social experiences. While major global brands in fashion, luxury, and finance are increasingly investing in "direct-to-avatar" economies and digital real estate to reach younger, digital-native demographics, the sector faces significant economic and technical hurdles. High developer take rates, consistent net losses among platform leaders, and networking limitations that prevent massive simultaneous user scaling remain primary obstacles to long-term growth. The integration of blockchain technology and non-fungible tokens (NFTs) has introduced new economic paradigms, such as the "Play-to-Earn" model. Although these games accounted for nearly half of all decentralized application wallet activity by late 2021, their growth is largely concentrated in emerging markets where users treat gaming as an income-generating activity. The sustainability of these ecosystems is currently challenged by high entry barriers and a prioritization of financial speculation over core gameplay quality. For the industry to mature, it must transition toward higher-quality experiences and more robust virtual economies that offer genuine utility beyond profile-picture status symbols. Mass adoption of these decentralized virtual worlds is currently constrained by technical and regulatory friction. Interoperability across different platforms remains a theoretical goal rather than a functional reality, while high transaction fees on networks like Ethereum and environmental concerns create additional barriers. Furthermore, the industry must navigate complex legal landscapes regarding digital privacy, content moderation, and the protection of intellectual property. Despite a cooling of initial market hype following a crypto correction in 2022, the long-term trajectory points toward a transmedia future where digital assets and virtual identities are central to global commerce and social interaction.

market-analysis blockchain nft+3

NewzooJan 2022

Report

Newzoo’s Games, Esports, Live Streaming, Cloud and the Metaverse

The analysis examines how emerging technologies and shifting consumer behaviors are reshaping the global gaming ecosystem. Blockchain‑based monetisation, particularly non‑fungible tokens (NFTs), has met with mixed reception. While the promise of secure, legitimised trading is evident in titles such as Axie Infinity, major publishers have reacted cautiously. Valve’s ban of crypto games on Steam and Ubisoft’s withdrawal from NFT initiatives after player backlash illustrate a broader industry reluctance, compounded by regulatory constraints in jurisdictions like South Korea and platform‑level anti‑steering rules from Apple and Google. Consequently, publishers are exploring “NFT‑like” features under less controversial branding to satisfy investor appetite while mitigating gamer discontent. Live‑streaming and cloud gaming are emerging as pivotal drivers of player engagement. Interactive shows such as Facebook’s Rival Peak and PAC‑MAN Community have amassed over 100 million minutes of viewership in three months, opening new monetisation avenues. The semiconductor shortage is accelerating the migration of high‑end titles—Elden Ring, Starfield—to cloud platforms. Services like NVIDIA GeForce NOW and Google Stadia have already recorded user growth, while publishers leverage cloud to deliver AAA content on legacy hardware (e.g., Nintendo Switch) and broaden access through subscription bundles such as Game Pass Ultimate. This trend signals a shift toward broader platform reach and subscription retention. Geographically, the Asia‑Pacific region dominates global game revenues at $42.6 billion, driven by China’s mobile‑first market and an 8.7% compound annual growth rate (CAGR). North America matches this revenue figure at $42.6 billion, with a 7.9% CAGR. Latin America, the Middle East, and Africa are projected to grow faster than the global average, increasing their share of worldwide revenues. COVID‑19’s impact on Asia‑Pacific was muted, partly due to a strong console gaming emphasis that helped sustain growth. The findings collectively underscore the importance of balancing innovative monetisation models, expanding platform accessibility, and regional market dynamics in shaping the future of gaming.

market-analysis esports streaming+4

NewzooJan 2022

Report

The Metaverse, Blockchain Gaming, and NFTs: Navigating the Internet’s Uncharted Waters 2022

The analysis demonstrates that the metaverse, blockchain gaming, and NFTs have transitioned from niche curiosities to mainstream commercial forces, reshaping consumer engagement across entertainment, fashion, and gaming. Major brands—including Nike, Gucci, Samsung, and Louis Vuitton—are investing in digital real estate and virtual storefronts to capture a digitally native audience, while music artists leverage virtual concerts and NFT sales as alternative revenue streams. Virtual events such as Ariana Grande’s Rift Tour and Justin Bieber’s Wave performance illustrate the capacity of fully digital experiences to attract millions of concurrent viewers, signaling a shift toward immersive entertainment and fan‑centric monetization. In the fashion sector, digital‑first houses like Auroboros and The Fabricant generate millions of users by selling high‑priced virtual garments, integrating NFTs to provide ownership and community benefits. The report projects that realistic XR shopping, AR try‑ons, and interoperable digital wardrobes will drive higher engagement and conversion rates, enabling luxury brands to test markets digitally before physical production. Blockchain gaming remains dominated by low‑revenue titles, yet play‑to‑earn (P2E) ecosystems—exemplified by Axie Infinity’s 3 billion gamers and Illuvium’s $72 million funding—are expanding, with guilds such as Yield Guild Games monetizing in‑game assets through lending models. Sustainability hinges on continued user engagement and broader adoption beyond speculative gains. Non‑PFP NFTs, including virtual land, music collectibles, and utility tokens, are gaining traction through community‑building perks and cross‑game interoperability, as seen in VeeFriends, NBA Top Shot, Habbo Hotel, and Metakey. These use cases broaden the NFT value proposition and support deeper metaverse integration. However, the industry faces significant regulatory and safety challenges: governments are pushing for open standards to mitigate political, moderation, and privacy risks, while the proliferation of user‑generated content amplifies concerns over deepfakes, disinformation, and harassment. Addressing these issues will require new legal frameworks and robust community moderation before a safe, inclusive metaverse can be fully realized.

metaverse blockchain nft+2

NewzooJan 2022

Summary of Main Supplementary Explanations Questions and Answers: FY2021 Fourth Quarter

Summary of Main Supplementary Explanations Questions and Answers: FY2023 Second Quarter

FY2023 Third Quarter GREE Results Briefing: Summary of Supplementary Explanations

Summary of Main Supplementary Explanations Questions and Answers: FY2024 First Quarter GREE Results Briefing

How to Master Europe’s Digital Infrastructure Needs?

Value Creation in the Metaverse: The Real Business of the Virtual World

Games, Esports, Live Streaming, Cloud and the Metaverse: 2022 Trends to Watch

Games, Esports, Live Streaming, Cloud and the Metaverse: 2022

Newzoo Trend Report 2022: The Metaverse, Blockchain, Gaming, and NFTs

The Metaverse, Blockchain Gaming, and NFTs: Navigating the Internet’s Uncharted Waters

Newzoo’s Games, Esports, Live Streaming, Cloud and the Metaverse

The Metaverse, Blockchain Gaming, and NFTs: Navigating the Internet’s Uncharted Waters 2022

Metaverse

Key Statistics

Charts & Figures

Documents

Publishers

Related Topics

Market Analysis

Global

Japan

Mobile

Investment

Monetization

Web3

Blockchain