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Report
80 pages
Store Intelligence Data Digest: Q4 2021
Global mobile app downloads reached 144.2 billion in 2021, with Q4 alone contributing 36.1 billion installs, a 2.7% year-over-year increase.
Meta and Google maintained market dominance as the world’s top publishers, each surpassing 600 million downloads in the fourth quarter.
Business app installs remained significantly elevated, more than doubling 2019 pre-pandemic levels, while Medical apps also sustained higher-than-normal activity.
Market Analysis
Global
Mobile
Sensor Tower
Jan 2021
Report
31 pages
Social Casino Gaming Apps Report 2021
The social casino market is highly consolidated, with no new titles breaking into the top 200 rankings between August 2020 and August 2021.
Market entry is increasingly expensive, with average cost-per-install reaching $7.21 and iOS acquisition costs more than double those of Android due to privacy tracking limitations.
Battle pass mechanics experienced rapid adoption, with market penetration growing from 5% to 36% in a single year.
Market Analysis
Global
Social Casino
+1
Liftoff
Jan 2021
Report
21 pages
Gaming Deals Activity Report Q1-Q3’2021
The video game industry saw $57.7 billion in closed deal value across 667 transactions in Q1–Q3 2021, representing a 2.5x increase in value and 46% increase in deal volume compared to 2020.
Mergers and acquisitions were the primary growth driver, contributing $27.9 billion (48% of total value), headlined by Microsoft’s $7.5 billion acquisition of ZeniMax Media and ByteDance’s $4 billion purchase of Moonton.
Public offerings generated $21.2 billion, led by Krafton’s $3.75 billion IPO, though the market experienced a cooling trend and increased share price volatility during the third quarter.
Market Analysis
Investment
Mergers & Acquisitions
+1
InvestGame
Jan 2021
Report
22 pages
Global Video Game Investment Activity Report Q1 2021
Global video game investment reached $25 billion in closed deal value during Q1 2021, a twofold increase over the first half of 2020, with total announced deal value hitting $39 billion.
M&A activity was the primary growth driver, totaling $14.3 billion in closed deals—a nearly sixfold year-over-year increase—led by Microsoft’s $7.5 billion ZeniMax acquisition and ByteDance’s $4 billion Moonton acquisition.
Public offerings generated $8.3 billion in value, representing a 29-fold increase over the previous year, fueled by a tripling of IPOs and the rise of SPACs.
Investment
Funding
IPO
+1
InvestGame
Jan 2021
Report
10 pages
Deconstructing the Superstars: The Metrics Behind Hyper-Casual Games 2020 Industry Snapshot
A Day 1 retention rate of 40% serves as the critical threshold for commercial viability, with titles failing to meet this benchmark requiring immediate iteration or abandonment.
European markets lead global engagement, with France, Germany, Italy, and the Netherlands achieving a 49% Day 1 retention rate.
Japan exhibits the highest average playtime at 63 minutes, significantly outperforming the United States at 43 minutes and China at 27 minutes.
Market Analysis
Player Behavior
Monetization
+3
GameIntel
Jan 2021
Report
21 pages
Gaming Deals Activity Report H1'2021
Gaming deal activity surged four-fold in H1 2021, reaching a cumulative value of $50.2 billion across 471 closed and announced transactions.
Mergers and acquisitions dominated the market with $22.4 billion across 154 deals, already surpassing the $12.6 billion total recorded for the full year of 2020.
The gaming segment specifically saw M&A value climb 486% year-over-year to $20.4 billion, contributing to a total segment value of $32.7 billion.
Investment
Mergers & Acquisitions
Market Analysis
+1
InvestGame
Jan 2021
Report
71 pages
Intro to the Metaverse 2021
The gaming industry is transitioning from Games-as-a-Service to Games-as-a-Platform, where virtual worlds function as persistent social hubs for identity, creativity, and commerce.
Consumer demand is high, with 70% of players expecting the metaverse to increase their total playtime and a significant portion of non-gamers expressing interest in participation.
Blockchain technology and NFTs are enabling digital ownership and 'Play-to-Earn' models, allowing players to treat in-game activities as digital jobs while providing developers with secondary market royalties.
Market Analysis
Metaverse
Global
+1
Newzoo
Jan 2021
Report
39 pages
The State of MOBA Mobile Games 2021
The mobile MOBA market is a 'winner-takes-all' environment dominated by Tencent, Supercell, and ByteDance, making it difficult for new entrants to succeed without established brand recognition.
Global MOBA player spending reached approximately $2 billion in the first half of 2021, with Asia accounting for 84 percent of total revenue.
Honor of Kings is the industry leader with over $10 billion in lifetime revenue, while Pokémon Unite set a sub-genre record with 15 million downloads in its first two days following its September 2021 launch.
Market Analysis
Global
MOBA
+1
Sensor Tower
Jan 2021
Report
21 pages
Newzoo's Generations Report: How Different Generations Engage with Games 2021
Gaming has become the primary leisure activity for Gen Z and Millennials, who spend more time playing games than engaging with social media or streaming video content.
The 2021 survey of 72,068 respondents across 33 global markets confirms that the share of leisure time dedicated to gaming increases progressively with each younger generation.
Younger players are primarily motivated by competition, social interaction, and creative achievement, driving high engagement with multiplayer, sandbox, and social platforms like Fortnite and Roblox.
Market Analysis
Player Demographics
Player Behavior
+1
Newzoo
Jan 2021
Report
21 pages
Gamer Generations Report: How Different Generations Engage with Games 2021
Gaming has become a primary entertainment medium, with Gen Z and Millennials dedicating approximately 25% of their total leisure time to it.
Engagement depth is age-dependent: 81% of Gen Z identify as gamers, compared to 42% of Baby Boomers, with younger cohorts treating games as social hubs rather than just casual pastimes.
The metaverse is gaining traction, as 70% of Gen Z gamers report an intent to use game worlds for non-gaming activities like socializing and attending events.
Player Demographics
Market Analysis
Global
Newzoo
Jan 2021
Report
27 pages
Mobile Game Store Asset Optimization Trends 2021
The release of iOS 15 in late 2021 introduced native A/B testing for up to 90 days and the ability to create 35 unique Custom Product Pages, enabling highly targeted audience acquisition.
Top-performing publishers are aligning App Store screenshots and icons with high-performing ad creatives—such as Playrix and Nexters' 'Pull the Pin' ads—to reduce user acquisition costs and minimize conversion friction.
Successful mobile game publishers treat store assets as dynamic marketing tools rather than static elements, frequently updating them to reflect seasonal events, anniversaries, and live operations.
App Store Optimization
Market Analysis
User Acquisition
+2
Sensor Tower
Jan 2021
Report
26 pages
Gaming Spotlight 2021: The Year in Review
Mobile gaming is the dominant market force, with 2021 spending projected to reach 2.9 times that of PC/Mac and 3.1 times that of home consoles.
Pandemic-driven engagement peaked in Q1 2021 with over 1 billion weekly game downloads, a 30% increase over pre-pandemic levels, and weekly consumer spending rising 40% to $1.7 billion.
Cross-platform play and real-time social features are now essential for engagement, as evidenced by the success of titles like Roblox and Genshin Impact.
Market Analysis
Monetization
Global
+1
data.ai
Jan 2021
Report
36 pages
The State of App Engagement 2021: An Analysis of Key Global App Usage Trends in 2021
Monthly active users for the top 500 apps grew at a compound annual growth rate of 12 to 14 percent between 2018 and 2021, with the average top app adding 10 million users annually.
While pandemic-driven engagement spikes normalized by Q2 2021, overall usage metrics across iOS and Android remain higher than pre-pandemic levels.
Mid-core gaming genres like Strategy and RPG command the highest engagement, with users averaging one hour of play per day and showing a strong correlation between time spent and revenue per download.
Market Analysis
Retention
Player Behavior
+2
Sensor Tower
Jan 2021
Report
28 pages
Casual Gaming Apps Report: The State of Play in 2021
Casual gaming user acquisition costs rose significantly between March 2020 and February 2021, with the average cost-per-install (CPI) increasing 45.2% year-over-year to $1.96.
Return-on-ad-spend (ROAS) for casual games declined by 7.5 percentage points to 29.6% by Day 30, signaling a tightening market for profitability.
Android CPIs surged 120% as marketers shifted strategies ahead of iOS privacy changes, though iOS remains more expensive with an average CPI of $4.30 compared to $1.15 on Android.
Market Analysis
Global
Mobile
+2
Liftoff
Jan 2021
Report
31 pages
Social Casino Gaming Apps Report
The social casino market is projected to grow from $6.2 billion in 2020 to $7.5 billion by 2026, though high barriers to entry and market saturation make scaling difficult for new entrants.
Acquisition costs vary significantly by platform, with iOS CPI reaching $11.09 compared to $5.00 on Android, while Latin America offers the lowest entry point at $1.43 per install.
Developers are increasingly adopting 'mid-core' features to drive engagement, with battle pass integration growing from 5% to 36% adoption in a single year.
Market Analysis
Monetization
Social Casino
+1
Liftoff
Jan 2021
Report
9 pages
State of the Stream December/2020 Year in Review
Twitch maintained market dominance in 2020, with the 'Just Chatting' category becoming the most-watched content segment at 1.9 billion hours.
Valorant was the most successful new release of 2020, accumulating 737 million hours watched with a single-month peak of 334 million hours in April.
Established titles remained central to viewership, with League of Legends and Fortnite generating 1.4 billion and 904 million hours watched, respectively.
Streaming
Market Analysis
Global
StreamElements
Dec 2020
Report
62 pages
Store Intelligence Data Digest: Q3 2020
Global mobile app downloads reached 36.4 billion in Q3 2020, a 22.8% year-over-year increase driven primarily by a 30.3% surge in Google Play installs.
Among Us achieved a historic milestone as the first title since 2018 to exceed 100 million global downloads in a single quarter, with 24 million of those installs occurring in the United States.
United States consumer spending reached a record $5.8 billion in Q3 2020, with Simulation and Casino genres serving as the primary growth drivers at 59% and 51% increases, respectively.
Market Analysis
Global
Mobile
Sensor Tower
Sept 2020
Report
11 pages
Q1‑Q3 2020: Recap of the Investment Activity in the Video Game Market
The gaming industry demonstrated strong resilience in 2020, with a July rebound leading to 100 transactions worth approximately $2.78 billion in private investment.
M&A activity was significant, with the PC and console segment reaching $10.5 billion in value, largely driven by Microsoft’s $7.5 billion acquisition of ZeniMax.
The mobile gaming segment led in deal volume with 41 transactions totaling $4.6 billion, supported by ongoing consolidation from strategic buyers like Tencent, Embracer Group, and Stillfront Group.
Investment
Mergers & Acquisitions
Market Analysis
+1
InvestGame
Sept 2020
Report
33 pages
State of the Game Industry 2020
The industry is experiencing a significant shift in revenue expectations, as most developers reject the standard 30% platform fee in favor of a 10-15% revenue split.
Workforce demographics remain stagnant, with 75% of professionals identifying as male and nearly 50% of studios lacking formal diversity or accessibility initiatives.
Labor concerns persist as workweeks exceeding 40 hours remain common, and while a majority of developers support unionization, there is widespread skepticism regarding its near-term feasibility.
Market Analysis
Employment
VR
+4
Game Developers Conference
Jan 2020
Report
29 pages
2020–2022: The Most Exciting Time in the Gaming Industry
M&A activity reached a historic peak in 2022 with $37.7 billion in closed deals, representing a 199% increase over 2021, largely driven by major consolidations like Take-Two’s acquisition of Zynga.
Public offerings for gaming companies collapsed in 2022, with an 82% decline in value as IPO and SPAC windows effectively closed due to macroeconomic headwinds.
Private investment value fell by 16% in 2022 following a doubling of investment the previous year, signaling a shift toward a more disciplined, cooling market.
Market Analysis
Mergers & Acquisitions
Investment
+1
InvestGame
Jan 2020
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