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Mid-core games drive 60 percent of total mobile player spending despite accounting for only 20 percent of worldwide installs.
The U.S. has become a critical growth engine for card battlers, capturing 27 percent of the revenue market share and seeing a 53 percent increase in revenue per download.
Mobile card battlers reached a new financial baseline of over $55 million in monthly player spending during the first half of 2021.

Sensor TowerJul 2021

Card-battlers are a high-growth segment of mid-core strategy, accounting for 34% of total strategy revenue and experiencing a 17% revenue increase in Q1 2021.
The U.S. market is capturing a larger share of player spending, growing to 27% of global revenue in H1 2021, a six-percentage-point increase year-over-year.
Card-battlers demonstrate strong monetization potential with a U.S. Revenue Per Download (RPD) of $19, which is double the global average and represents the fastest RPD growth (175%) among strategy sub-genres in H1 2021.

Sensor TowerJan 2021

The card battler sub-genre reached a new revenue baseline exceeding $55 million per month in the first half of 2021, driven by a 17 percent quarterly revenue increase.
The United States has become a critical market, accounting for 27 percent of global player spending and experiencing a 53 percent increase in revenue per download during the first half of 2021.
Market leadership is dominated by established intellectual properties, with Yu-Gi-Oh! Duel Links and Hearthstone leading in lifetime earnings and Magic: The Gathering Arena entering the top ten shortly after its March 2021 launch.

Sensor TowerJan 2021