World Cup
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Documents about World Cup
Guild Esports Finds a New Largest Shareholder in a Potential $1.21M Deal
London-based esports organization Guild Esports has entered into a significant financial agreement to secure a new primary shareholder.
- Guild Esports is securing a potential $1.21M (£1M) investment from an undisclosed international media and esports brand, which will make the investor the company's largest shareholder with a stake of up to 24.3%.
- The deal is structured in tranches, with an initial £500K investment for a 13.84% stake already underway and an optional second £500K tranche subject to further negotiation.
- This transaction values Guild Esports at approximately £4.11M ($4.99M), representing a significant decline from its £50M ($60.75M) valuation at the time of its October 2020 IPO.
HRH Crown Prince MBS Reveals the Esports World Cup
The Saudi Arabian government has announced the launch of the Esports World Cup, an annual, multi-title competition scheduled to debut in Riyadh in 2024.
- Saudi Arabia’s Crown Prince Mohammed bin Salman announced the launch of the 'Esports World Cup,' an annual, multi-title, club-based competition scheduled to debut in Riyadh in 2024.
- The new event will replace the existing Gamers8 tournament, which featured a prize pool exceeding $45 million USD in 2023.
- The Esports World Cup Foundation, a new non-profit organization, has been established to manage the event and promote global esports sustainability, with ESL FACEIT Chairman Ralf Reichert appointed to lead it.
Insights on Women’s World Cup Viewership: Promising Trends for Live Streaming
The 2023 FIFA Women’s World Cup and the emergence of alternative football leagues demonstrate a significant shift in sports consumption toward live-streaming platforms like Twitch and YouTube.
- The 2023 FIFA Women’s World Cup demonstrated the growing viability of live-streaming platforms for major sports, with the Twitch Sports category reaching 27.6 million hours watched in July 2023, 12 million of which were driven by the King’s League, Queen’s League, and the World Cup.
- Streamer Casimiro Miguel generated 29 million hours of watch time for the 2023 Women’s World Cup via his Brazilian-region-locked streams, peaking at 1.74 million concurrent viewers during the Brazil vs. Jamaica match.
- The King’s League and Queen’s League have successfully captured younger audiences by blending traditional football with entertainment-focused, shorter-format rules, generating a combined 72 million hours watched across their recent splits with an average of 412,000 viewers.
Where Are the Hybridcasual Hits?: Arcade, Hypercasual, Sport & Racing Genre Report
The mobile gaming landscape for Arcade, Hypercasual, Sports, and Racing genres is currently defined by a stark disconnect between high user acquisition and stagnant monetization.
- The hybridcasual genre is successfully bridging the gap between arcade accessibility and monetization, evidenced by Habby’s Survivor.io generating $214 million in revenue in less than a year, surpassing the lifetime revenue of its predecessor, Archero.
- Hypercasual publishers are facing a post-ATT landscape where iOS revenue and RPD have suffered significant declines due to degraded UA targeting, while Android revenue and RPD continue to trend upward.
- Social media, particularly TikTok, has become a primary driver for massive, organic download spikes, as seen when Subway Surfers hit No. 1 in global downloads following viral TikTok trends and an April Fools campaign in 2022.
VaynerSports Now Represents Cody “Clix” Conrod
VaynerSports has officially signed Fortnite content creator Cody “Clix” Conrod to a representation deal, marking the first time the 18-year-old creator has partnered with an agency.
- VaynerSports has signed 18-year-old Fortnite content creator Cody “Clix” Conrod to a representation deal, marking the first time the creator has worked with an agency in his career.
- Clix brings a significant social media footprint to the agency, including 5.8M followers on Twitch, 2.1M on Twitter, 2.04M on YouTube, and 2M each on Instagram and TikTok.
- VaynerSports aims to leverage its agency infrastructure to expand Clix’s brand and explore new commercial opportunities.
Mobile Game Market Review: December 2022
The mobile game market in December 2022 was characterized by a strategic focus on high-engagement seasonal events, major content updates, and significant shifts in monetization models.
- Brawl Stars significantly shifted industry trends by removing all gachas in favor of a new system called Starr Road, potentially signaling a broader move away from loot boxes due to looming legislation.
- Lotsa Slots overhauled its monetization strategy by doubling the coin rewards for in-app purchases while increasing ad placements from two to seven, a strategic response to the negative impact of IDFA regulations on user acquisition.
- Diablo Immortal experienced a 400% increase in daily revenue following its 'Terror’s Tide' update, which added the new Stormpoint area to drive post-launch engagement.
Top Mobile Games in Southeast Asia: December 2022
The mobile gaming landscape in Southeast Asia experienced a period of growth in December 2022, with the region generating over 745 million total downloads across the Apple App Store and Google Play.
- The Southeast Asia mobile games market reached over 745 million downloads in December 2022, a 1.7% year-over-year increase.
- Indonesia was the leading market for game downloads in the region, accounting for 298 million installs or 40% of the total volume.
- FIFA Mobile by Electronic Arts was the most downloaded game in the region with nearly 5 million installs, driven primarily by Indonesia (75.3% of its downloads).
How Mobile Games Developers Celebrated the World Cup
Mobile game developers increasingly leverage major global sporting events to drive player engagement and revenue, as evidenced by the widespread integration of the 2022 World Cup into diverse game genres.
- Call of Duty: Mobile experienced a significant revenue spike following its 'World Class' update, with daily revenue more than doubling and surpassing the launch performance of the Modern Warfare 2 console title.
- Major mobile titles leveraged high-profile partnerships with football superstars like Lionel Messi and Neymar Jr to drive engagement, utilizing them as unlockable skins through premium currency gacha systems.
- PUBG Mobile saw a steady rise in revenue and downloads following its November 17 'Football Mania' update, which included unique gameplay mechanics like transforming into a football and using speed-boosting items.
Top Mobile Games in Southeast Asia: November 2022
The mobile gaming landscape in Southeast Asia experienced steady growth in November 2022, reaching over 690 million total downloads across the Apple App Store and Google Play.
- The Southeast Asia mobile games market reached over 690 million total downloads in November 2022, representing a 0.9% year-over-year increase.
- Mobile Legends: Bang Bang was the region's most downloaded game with over 4 million installs, primarily driven by Indonesia (56.9%) and the Philippines (22.7%).
- Garena Free Fire (including the MAX version) secured the second spot with over 3.7 million downloads, with Indonesia (40.9%) and Vietnam (30.6%) serving as its largest markets.
Analyst Bulletin: Mobile Game Market Review November 2022
The mobile gaming market in November 2022 was characterized by a surge in high-profile brand collaborations and seasonal event integration, particularly surrounding the FIFA World Cup.
- Major mobile titles including Call of Duty Mobile, PUBG Mobile, and Mobile Legends: Bang Bang leveraged the November 2022 World Cup to drive engagement through athlete-themed character skins and in-game events.
- Goddess of Victory: Nikke achieved significant international success, ranking in the top 30 grossing in the US and the top 5 in Japan following its early November launch.
- My Singing Monsters, a title released in 2012, returned to the top 50 grossing charts in November 2022, driven primarily by viral popularity on TikTok.
Top Mobile Games by Revenue and Downloads: November 2022
The mobile gaming market in November 2022 experienced notable shifts in both download volume and revenue generation, as captured by global performance data.
- Goddess of Victory: Nikke emerged as a significant new revenue generator in November 2022, topping Android revenue charts and reaching fifth on iOS, earning $94 million across both platforms.
- The game's revenue, however, showed a decline by the end of November, dropping from $5.8 million to $1.7 million daily, suggesting its peak might be short-lived.
- The top downloaded games chart saw considerable changes, with previous leader Gangster Crime disappearing and recent hits like Stumble Guys and Survivor.io losing positions.
EA SPORTS FIFA 23 Esports Roadmap Revealed
Electronic Arts has unveiled its comprehensive esports roadmap for FIFA 23, detailing a structured competitive season that integrates new formats and expanded partnerships.
- The EA SPORTS Cup, a 2v2 competition featuring professional football clubs and esports organizations, begins October 17, 2022, and serves as a qualifier for the FIFAe Club World Cup 2023.
- The FGS 23 1v1 competitive season launches September 27, 2022, with a 10-month schedule of tournaments leading to nine regional online qualifiers.
- The FGS 23 Midseason Major is scheduled as an in-person, open-bracket event in London on April 7, 2023.