VaynerSports Now Represents Cody “Clix” Conrod

Key insights

6 takeaways

01
VaynerSports has signed 18-year-old Fortnite content creator Cody “Clix” Conrod to a representation deal, marking the first time the creator has worked with an agency in his career.
02
Clix brings a significant social media footprint to the agency, including 5.8M followers on Twitch, 2.1M on Twitter, 2.04M on YouTube, and 2M each on Instagram and TikTok.
03
VaynerSports aims to leverage its agency infrastructure to expand Clix’s brand and explore new commercial opportunities.
04
This signing expands the VaynerSports gaming division, which already represents high-profile talent including 2019 Fortnite World Cup champion Kyle “Bugha” Giersdorf and Web3 creator Bryce “Brycent” Johnson.
05
The agency’s strategic push into the gaming sector is led by VP of Gaming Darren Glover, operating under co-CEOs AJ Vaynerchuk and Greg Genske.
06
VaynerSports continues to demonstrate active involvement in the esports industry, having recently negotiated a deal to bring Giersdorf into the Dignitas organization.

Summary

VaynerSports has officially signed Fortnite content creator Cody “Clix” Conrod to a representation deal, marking the first time the 18-year-old creator has partnered with an agency. This move highlights a strategic expansion for VaynerSports, a firm traditionally focused on professional sports, as it continues to build its gaming division under the leadership of VP of Gaming Darren Glover.

The partnership aims to leverage Conrod’s significant digital footprint to expand his personal brand and secure new commercial opportunities. Conrod maintains a substantial audience across multiple platforms, including 5.8 million followers on Twitch, 2.1 million on Twitter, and 2 million each on YouTube, Instagram, and TikTok. By joining VaynerSports, Conrod aligns himself with other high-profile gaming talent represented by the agency, such as Fortnite World Cup champion Kyle “Bugha” Giersdorf and Web3 gaming creator Bryce “Brycent” Johnson.

This development underscores the ongoing trend of traditional sports agencies making deliberate inroads into the esports and content creation sectors. With offices in New York, Los Angeles, Chicago, and Dallas, VaynerSports continues to position itself as a key player in the business of competitive gaming, focusing on professional management and brand development for elite digital talent.