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Cover of CD Projekt’s Best Days May Be Ahead
Article

CD Projekt’s Best Days May Be Ahead

CD Projekt is currently transitioning toward a more sustainable, multi-project development model, positioning the company for potential long-term growth.

  • CD Projekt reported strong financial stability in H1 2026 with PLN 435M ($120M) in revenue and a net profit of PLN 249M ($68M), achieving a 57% net margin without a new major release.
  • The company is transitioning its development pipeline from the proprietary REDengine to Unreal Engine 5 to improve cross-team collaboration, tool sharing, and long-term production efficiency.
  • CD Projekt is scaling its North American presence with a growing, multi-site team across Boston and Vancouver to support the pre-production of Cyberpunk 2 alongside the full production of The Witcher 4.
NaavikOct 2026
Cover of Game File: News Round-up
Article

Game File: News Round-up

The gaming industry is currently experiencing a shift in long-term development transparency, highlighted by Blizzard Entertainment’s recent announcement of Diablo V and a new StarCraft title for 2029 and 2030, respectively.

  • Nearly 86% of Japanese game developers now use generative AI in their work, a significant increase from 51% in 2025.
  • Roblox is launching a 'Play Roblox Everywhere' initiative to allow its games to run as standalone apps on PC, mobile, and consoles, as well as in web browsers, to capture 10% of the global gaming market.
  • Indie studio closures and layoffs continue, with Heart Machine laying off nearly its entire staff after funding was pulled and Polyarc announcing its closure after 12 years.
Game FileSep 2026
Cover of CD Projekt Red: If You Want a Cost-driven Development, You Cannot Make The Witcher 4
Article

CD Projekt Red: If You Want a Cost-driven Development, You Cannot Make The Witcher 4

CD Projekt Red is undergoing a significant strategic shift, moving from a single-project development model to a multi-project pipeline.

  • CD Projekt Red is shifting from a single-project model to developing three major titles simultaneously—The Witcher 4 (due 2028), a Cyberpunk sequel, and a new IP called Project Hadar—to increase output without compromising quality.
  • CEO Michał Nowakowski explicitly rejects cost-driven development, stating that the high-quality standards required for titles like The Witcher 4 are incompatible with a strategy focused primarily on minimizing production costs.
  • The studio is targeting significant sales growth, noting that while The Witcher 3 has reached 65 million units and Cyberpunk 2077 has hit 40 million, there is still substantial room to reach the higher sales volumes seen by competitors like GTA V.
The Game BusinessSep 2026
Cover of Tencent's $18m Round into W4 Games and Stability AI's $76m Round Lead the Week
Article

Tencent's $18m Round into W4 Games and Stability AI's $76m Round Lead the Week

The gaming industry experienced a week of significant financial activity, with 15 newly announced deals totaling $510.5 million.

  • Tencent led an $18m Series B funding round for W4 Games to accelerate the growth of the open-source Godot Engine in Asia through a multi-year strategic partnership.
  • Godot Engine is gaining significant market share, notably surpassing Unity at the July 2026 GMTK Game Jam with 47% of entries compared to Unity's 34%.
  • CD Projekt shares fell 8.58% after confirming a 2028 release window for The Witcher 4, pushing revenue expectations back by one year.
InvestGameAug 2026
Cover of Assassin’s Creed Creator Patrice Désilets: “I Have Two or Three Games Left”
Article

Assassin’s Creed Creator Patrice Désilets: “I Have Two or Three Games Left”

This industry update, recorded during Gamescom 2026, focuses on the evolving strategies of independent developers and major studios as they navigate shifting market conditions.

  • Patrice Désilets, creator of Assassin’s Creed, has launched his studio Panache’s first self-published title, 1666: Amsterdam, into Early Access with plans to expand the IP into multiple future titles.
  • CD Projekt joint-CEO Michał Nowakowski confirmed that The Witcher 4 is scheduled for a 2028 release and will include a physical box with collectible items, despite potential industry-wide shifts away from physical discs.
  • Raccoon Logic has pivoted its development strategy toward faster release cycles and Early Access models, citing the difficulty of monetizing games effectively through subscription services like Xbox Game Pass.
The Game BusinessAug 2026