State of Survival
20 documents in the library are about State of Survival, from writers such as GameRefinery, Game World Observer and Deconstructor of Fun, the newest from 2026. Each has a summary and key insights with the page they come from.
Survive the Zombies War in this RPG game of Apocalypse and Survival
- Released
- Aug 26, 2019
- Publisher
- KingsGroup Holdings
- Genres
- Role-playing (RPG), Strategy
- Platforms
- Android, PC (Microsoft Windows), iOS
- Links
- Official site
Game data from IGDB.com
Key figures
State of Survival has generated $1.69 billion in lifetime revenue since its 2019 launch, with annual revenue declining from a $516 million peak in 2021 to $63 million in 2025.
Udonis, 2026 · State of Survival: Revenue and Player Statistics (2019 - 2026)
Eleven mobile games, including Call of Duty: Mobile, State of Survival, and Brawl Stars, are projected to reach the $2 billion lifetime revenue milestone in 2023.
Game World Observer, 2022 · Call of Duty: Mobile and 11 More Mobile Games to Join $2 Billion Club in 2023
State of Survival: Zombie War, Top War: Battle Game, and Puzzles & Survival saw market share increases of 6.57%, 6.18%, and 4.69% respectively between Q1 2020 and Q1 2021.
GameRefinery, 2021 · Road to LiveOps: Using Market Share to Analyze Top-Grossing Games in the Same Subgenre
Documents about State of Survival
State of Survival: Revenue and Player Statistics (2019 - 2026)
State of Survival, a 4X zombie strategy game published by FunPlus International AG, has transitioned from a high-growth title into a mature, monetization-focused asset.
- State of Survival has generated $1.69 billion in lifetime revenue since its 2019 launch, with annual revenue declining from a $516 million peak in 2021 to $63 million in 2025.
- The game has experienced a significant contraction in scale, with monthly downloads, revenue, and monthly active users (MAU) down by 95%, 93%, and 91% respectively from their historical peaks.
- As of 2026, the game maintains a stable, mature player base of 5 million monthly active users and generates an average daily revenue per user (ARPDAU) of $0.79.
DC Dark Legion - Lets Play
DC Dark Legion, a mobile 4X strategy title developed by FunPlus, represents a high-stakes attempt to integrate the DC Universe intellectual property into a genre currently dominated by titles like State of Survival and those from competitors like Century Games.
- FunPlus has seen its mobile strategy market share drop from a 15% peak in 2020–2021 to approximately 5% as competitors successfully pivoted to more accessible, casual-friendly monetization models.
- DC Dark Legion is experiencing a rapid post-launch revenue decline, mirroring the performance trajectory of other recent strategy titles like Age of Empires.
- The game suffers from a disjointed design that fails to integrate its Fallout Shelter-style base building, squad-based RPG mechanics, and 4X exploration into a cohesive experience.
Minigames Revisited: How Developers Are Continuing to Tap into Trends and Drive Engagement
Mobile game developers are increasingly utilizing minigames as a strategic tool to combat challenges in user acquisition and player retention following industry-wide regulatory changes.
- Mobile game developers are increasingly using minigames as a core strategy to combat post-IDFA user acquisition challenges and improve long-term player retention.
- Royal Match has successfully integrated diverse minigame events into its live operations, including the Wordle-inspired 'Magic Cauldron' and the Minesweeper-style 'Hidden Temple', to maintain player engagement.
- Goddess of Victory: NIKKE utilized a high-profile collaboration to recreate the console/PC hit 'Dave the Diver' as a mobile minigame, demonstrating a strategy to test new gameplay mechanics and reach broader audiences.
Fireside Chat: Thriving in the State of Survival: Affan Butt & Andy Zong
FunPlus founder and CEO Andy Zhong reflects on his 14-year tenure in the gaming industry, detailing the company’s evolution from a small startup to a global organization with 2,000 employees.
- FunPlus has scaled from a small startup to a global organization with 2,000 employees over its 14-year history.
- Strategy games are shifting from niche, core-focused titles to hybrid experiences that integrate mechanics from casual genres like tower defense to expand their addressable market.
- The company is diversifying its growth strategy by moving beyond traditional performance marketing through cross-platform expansion and mobile-first development.
Mobile Game Market Review: November 2023
This market review analyzes mobile gaming trends and performance for November 2023, focusing on the United States and Chinese markets.
- Midcore mobile titles are increasingly gating core event gameplay and story missions behind paywalls, as seen in Free Fire’s Luminous Pass and State of Survival’s Resident Evil collaboration.
- The casual gaming sector is experiencing widespread mechanical imitation, specifically the adoption of 'Social Win Streak' and 'Digging Minigame' features by major titles like Monopoly GO! and Matchington Mansion.
- The 3D match subgenre is seeing rapid expansion and increased competition from industry leaders, with King and Peak launching Candy Crush 3D and Match Factory to challenge the success of Triple Match 3D.
Analyst Bulletin: Mobile Game Market Review September 2023
The September 2023 mobile game market review highlights significant shifts in industry trends, focusing on major title launches and innovative feature updates across the United States, China, and Japan.
- Niantic launched the AR location-based title Monster Hunter Now in September 2023, achieving breakout success in Japan and strong performance in Western markets.
- Square Enix released Final Fantasy VII: Ever Crisis in September 2023, which saw strong global performance, particularly within the Japanese market.
- Tencent’s High Energy Heroes, a clone of the defunct Apex Legends Mobile, became the most downloaded mobile game in China upon its exclusive launch.
Mobile Game Market Review: May 2023
The May 2023 mobile game market review examines key trends in monetization, player engagement, and new title performance across the United States, China, and Japan.
- League of Legends: Wild Rift saw its third-highest revenue spike in history following the introduction of permanent Hextech Chest gacha mechanics to its global version.
- Lord of the Rings: Heroes of the Middle-Earth has struggled to gain traction, currently hovering around the top 200 grossing despite being a high-profile IP release from the creators of Galaxy of Heroes.
- Hybrid casual title Dreamdale – Fairy Adventure reached the top 200 grossing in May after integrating advanced monetization systems, including a Battle Pass and engagement gachas.
Call of Duty: Mobile and 11 More Mobile Games to Join $2 Billion Club in 2023
The global mobile gaming market is experiencing a period of contraction, with consumer spending projected to decline by 5% in 2022 to $110 billion, followed by an additional 3% decrease in 2023.
- The global mobile gaming market is contracting, with consumer spending projected to fall by 5% in 2022 and an additional 3% in 2023.
- Economic instability and privacy-related user acquisition challenges, including IDFA restrictions and Google privacy updates, are the primary drivers of the market downturn.
- Eleven mobile games, including Call of Duty: Mobile, State of Survival, and Brawl Stars, are projected to reach the $2 billion lifetime revenue milestone in 2023.
RAID: Shadow Legends Becomes New Dollar Unicorn on Mobile Games Landscape
The mobile role-playing game RAID: Shadow Legends has reached a significant financial milestone, surpassing $1 billion in lifetime revenue.
- RAID: Shadow Legends has surpassed $1 billion in lifetime revenue within three years of its 2019 global launch.
- The game generated approximately $155 million in the first half of 2022, ranking as the 12th highest-grossing mobile RPG globally.
- Within the squad RPG subgenre, the title currently holds the position of the second-highest revenue generator.
Play-To-Earn Is Nothing New: Mobile Games Have Been Doing It for Years
The mobile gaming industry has long utilized real-world rewards as a mechanism to drive player engagement and retention, predating the recent surge in blockchain-based play-to-earn models.
- Mobile games have long utilized real-life prizes to drive engagement, serving as a precursor to the current industry focus on blockchain-based play-to-earn models.
- Developers use real-world rewards—ranging from gift cards and consumer goods to luxury items—to add variety and incentivize player participation in events.
- FunPlus incentivized user acquisition in State of Survival by offering a Lamborghini Huracan to players who invited friends to the game.
Success Through Localization: A Look Into the Japanese Version of State of Survival
The successful relaunch of the 4X strategy game State of Survival in Japan demonstrates the critical impact of localized content on mobile game performance.
- The Japanese version of State of Survival achieved a top 100 grossing rank on the Japanese iOS market, more than doubling the revenue performance of the previous global version which had stagnated between ranks 300–500.
- The localized launch was supported by a pre-registration campaign that attracted over 600,000 sign-ups and utilized high-profile marketing, including a television commercial featuring actor Tatsuya Fujiwara.
- Localization strategy focused on cultural relevance rather than structural changes, featuring two exclusive Japanese heroes—Kaya and Nanami—complete with custom introductory cutscenes and traditional musical scores.
Analyst Bulletin: Mobile Game Market Review September 2021
The mobile gaming landscape in September 2021 was characterized by a strategic emphasis on live-service longevity, driven by high-profile collaborations, substantial content expansions, and aggressive promotional campaigns.
- Mobile games are increasingly integrating social features and live streaming, such as State of Survival's new in-game streaming function that allows players to participate in minigames and gift streamers, and Onmyoji's video mode for simultaneous viewing and chatting.
- Major titles are diversifying core gameplay through permanent system additions, exemplified by Genshin Impact introducing a fishing system and new islands, and Hearthstone moving its Battlegrounds mode out of beta.
- Battle Pass adoption remains a key monetization strategy for top-grossing games, with Harry Potter: Puzzles & Spells recently adding a two-tier Battle Pass system featuring a 'Season Vault' to reward extra progression points.