Rise of Kingdoms
Documents about Rise of Kingdoms
Global Mobile Games in September 2022
The September 2022 snapshot of the global mobile gaming market highlights a mix of established franchises and fresh releases driving revenue, downloads, and advertising activity.
- Survivor.io became the top-grossing mobile title in September 2022, generating over $30 million by pairing casual roguelike mechanics with a heavy top-up system and 163 daily ad creatives.
- Advertising volume reached significant scale, with Android leader 英雄戰紀 deploying 7,400 creatives and iOS leader 1945-Airplane Shooting Games utilizing 2,500 deduplicated creatives.
- New releases and spin-offs demonstrated strong market entry, such as the Ragnarok Online spin-off 愛如初見, which earned over $16 million on iOS following a celebrity-backed launch.
Genshin Impact Remains 3rd Highest-Grossing Mobile Game Globally
Two years following its global launch, the mobile title Genshin Impact has solidified its position as a top-tier financial performer in the gaming industry.
- Since its September 2020 launch, Genshin Impact has generated $3.7 billion in global player spending, ranking as the third highest-grossing mobile game behind Honor of Kings and PUBG Mobile.
- The game leads the gacha-monetization category, significantly outperforming competitors like Rise of Kingdoms and Three Kingdoms Strategic, which have each generated $1.7 billion.
- Revenue is geographically distributed with China accounting for 33% ($1.2 billion), Japan for 24%, and the United States for 17%.
Genshin Impact: $3.7 Billion Generated on Mobile in First Two Years
Genshin Impact has established itself as a dominant force in the mobile gaming sector, generating $3.7 billion in global player spending across the App Store and Google Play during its first two years of operation.
- Genshin Impact generated $3.7 billion in mobile player spending globally across the App Store and Google Play during its first two years following its September 28, 2020, launch.
- The title ranks as the No. 3 highest-grossing mobile game worldwide since its release, trailing only Tencent’s Honor of Kings ($5.5 billion) and PUBG Mobile ($4.9 billion).
- Genshin Impact is the top-earning mobile game utilizing gacha monetization, significantly outperforming competitors like Rise of Kingdoms and Three Kingdoms Strategic, which each generated $1.7 billion in the same period.
How to Build Your Next IAP Offer: Part 2
In-app purchase (IAP) offers serve as a foundational monetization strategy for free-to-play mobile games, requiring constant innovation to maintain player engagement and revenue growth.
- Garena Free Fire increases bundle engagement by allowing players to control item pools and discount percentages through 'Change Your Fate' shuffle and refresh mechanics.
- Royal Match utilizes a 'progressive' IAP ladder where players receive free rewards but must make a purchase to unlock deeper tiers, leveraging the psychological desire to complete visible reward sequences.
- Merge Fables drives immediate conversions by presenting players with a choice between earning event rewards through gameplay or paying for an instant, boosted reward bundle.
VIP Subscriptions & The Recurring Revenue Revolution
VIP subscriptions represent a critical, often overlooked component of modern free-to-play (F2P) mobile game monetization.
- VIP subscriptions increase player lifetime value (LTV) and average revenue per user (ARPU) by securing recurring income, which is more stable than relying solely on individual in-app purchases.
- Once a player makes an initial purchase, they have a 60-70% probability of becoming a repeat customer, making the conversion to a subscription model a highly effective strategy for long-term revenue growth.
- Subscriptions can be designed to enhance other revenue streams, such as offering store discounts to boost in-app purchase (IAP) volume or removing ads to capture the maximum potential ad revenue per user.
Will Dislyte Become Lilith’s Third Billion Dollar Hit?
The analysis evaluates whether Lilith’s title, Dislyte, possesses the long-term potential to become the publisher’s third billion-dollar hit following the success of Rise of Kingdoms and AFK Arena.
- Dislyte is unlikely to reach billion-dollar status, as its initial success was driven by aggressive user acquisition rather than long-term player retention.
- The game generated $25 million in net revenue and 6 million downloads within its first two weeks following its mid-2022 launch.
- Revenue experienced a significant decline approximately ten days post-launch, indicating a failure to sustain the initial player base.
Analyst Bulletin: Mobile Game Market Review June 2022
The mobile game market in June 2022 was characterized by a notable trend toward cross-genre integration, with developers increasingly incorporating minigame modes and RPG elements into established titles to drive engagement.
- The global launch of Diablo Immortal in June 2022 propelled the title into the top 10 grossing games in the US market.
- RPG elements are increasingly being integrated into non-RPG titles, as seen in Rise of Kingdoms' narrative-driven 'Words of Eternity' event and the introduction of minigame mechanics in titles like Game of Sultans.
- Anniversary events served as major revenue drivers in June, notably causing significant spikes for The Seven Deadly Sins and Dragon Ball Legends.
The Highest-Grossing Mobile Games on iOS & Android: Q2 2022
The analysis set out to pinpoint the highest-grossing mobile games of the second quarter of 2022, evaluating performance across Android and iOS markets.
- Mid-core titles dominated Q2 2022 revenue, led by 'Rise of Kingdoms' which generated $179.5 million.
- King was the highest-grossing publisher during the period, earning over $264 million across four leading titles.
- Top-earning games outside the mid-core category included 'Candy Crush Saga' ($122 million), 'Coin Master' ($99.2 million), and 'Roblox' ($68.1 million).
The Highest-Grossing Mobile Games on iOS & Android: Q2 2022 Report & Infographics
This analysis examines the highest-grossing mobile games across iOS and Android platforms during the second quarter of 2022.
- Mid-core games emerged as the highest-grossing genre in Q2 2022, underscoring the sector's dominance in mobile revenue generation.
- King was the top-earning publisher for the quarter with over $264 million in aggregate revenue, followed by Lilith Games at $254.6 million and Playrix at $182.8 million.
- Rise of Kingdoms by Lilith Games led iOS revenue with over $179.5 million, while Candy Crush Saga topped Android charts with more than $122 million.
Analyst Bulletin: Mobile Game Market Review January 2022
The global mobile gaming landscape in January 2022 was defined by a strategic reliance on seasonal content and limited-time engagement mechanics.
- Mobile Legends: Bang Bang experienced a significant revenue spike in January 2022 following the launch of its 'Aspirants Unite' event, which featured exclusive, high-profile gacha skins.
- The music/rhythm game Beatstar successfully scaled its performance in the US market, reaching a peak top-grossing rank of 43 after implementing its 'Tour Pass' battle pass system.
- Match-3 games are increasingly adopting light PvP competitive events, such as the 'Showdown' event in which players compete to use the most bombs within a set timeframe to win boosters.
Analyzing Game Updates to Build Even Better Content for Your Game
Analyzing the update history of competing titles serves as a strategic method for developers to identify successful content trends and monetization mechanics.
- Analyzing competitor update histories provides actionable insights into content strategy and monetization mechanics regardless of a game's specific genre.
- The 'Lanterns of Togetherness' event in Rise of Kingdoms utilized a multi-layered 'mini Battle Pass' structure, including a third tier that required a premium currency purchase to unlock.
- While the premium currency required for event tiers in Rise of Kingdoms is obtainable for free-to-play users, it requires approximately two months of gameplay, creating a strong incentive for players to purchase currency via in-app purchases (IAPs).
The Walking Dead: Survivors – A Player Perspective on Monetization
The mobile title The Walking Dead: Survivors functions as a 4X strategy game that shares significant structural and design similarities with established genre competitors like State of Survival.
- The Walking Dead: Survivors utilizes a 4x strategy framework highly similar to KingsGroup Holdings’ State of Survival, featuring comparable FTUE, world map mechanics, and tower defense-style campaign elements.
- Monetization is heavily driven by character acquisition and development, with specific IAP recommendations and VIP system benefits centered on obtaining the character Michonne.
- The game employs a shard-based gacha system for character summoning and star-level upgrades, requiring premium currency or tickets that can be purchased via bulk discount bundles.