Puzzle & Dragons
Game
Documents about Puzzle & Dragons
Global Mobile Games in October 2024
The October 2024 snapshot of the global mobile gaming market highlights a dominant Chinese publisher presence, with 99.999% of advertising spend concentrated in that region.
- MONOPOLY GO! has become the fastest mobile game to reach $1 billion in revenue, supported by a massive October advertising push featuring 16,000 deduplicated creatives.
- Advertising strategy for top-performing titles heavily favors square-format video ads under 30 seconds, which accounted for 72.8% of MONOPOLY GO!'s creative output.
- Royal Match led App Store revenue with $90 million (a 25% MoM increase), while Lineage M topped Google Play at $40 million (a 23% MoM increase).
Analyst Bulletin: Mobile Game Market Review February 2023
The mobile game market in February 2023 was characterized by a strategic focus on player retention through the implementation of diverse gameplay modes and high-profile collaboration events.
- Umamusume Pretty Derby reached the top of the Japanese charts in February 2023 following a 2nd-anniversary update that introduced the 'Grand Masters' training scenario and new strategic mechanics.
- Marvel Snap saw daily revenue spike by nearly 600% in February 2023, driven by the launch of its 'Into the Quantum Realm' season and the introduction of a new PvP Battle Mode.
- Mobile Legends: Bang Bang achieved its highest-ever grossing rank in the US market following a collaboration event with the Jujutsu Kaisen anime series that featured a task-based reward ladder and limited-time gacha.
What Kind of Mobile Games Can Generate More Than $1 Billion in Revenue?
The analysis investigates the characteristics of mobile titles that have surpassed a cumulative $1 billion in revenue, drawing on data from PocketGamer and SocialPeta.
- Nearly 60 mobile games have surpassed $1 billion in cumulative revenue, with 4X strategy games emerging as the most dominant genre, accounting for nine of these titles.
- Chinese developers are a major force in the billion-dollar club, responsible for 21% of all qualifying titles and specifically dominating the 4X strategy genre through studios like FunPlus.
- High-revenue games require massive marketing scale, averaging 47,000 unique creatives per title, with video ads comprising 95% of the advertising mix for top performers like 'Rise of Kingdoms'.
IP Collaborations: Effect on Mobile Games Downloads and Revenue
In-game collaborations serve as a potent strategic lever for mobile game developers seeking to enhance player retention, accelerate download rates, and maximize monetization.
- In-game collaboration events with well-known franchises can boost mobile game monetization through new content like event-exclusive cosmetic items and collectibles, and improve player retention.
- Successful collaborations require careful IP selection that aligns with the game's target demographic and gameplay mechanics, offering opportunities for new content or significant expansion.
- The 'Vikingard' x 'Vikings' TV series collaboration pushed 'Vikingard' into the US top-200 grossing spot and led to a 25% increase in downloads, with consistent daily revenues maintained post-event.
Analyst Bulletin: Mobile Game Market Review September 2022
The mobile game market in September 2022 was characterized by a strategic shift toward intensified monetization and a focus on major content updates to drive engagement.
- Mobile developers are increasingly adopting aggressive monetization strategies, such as adding new or additional battle passes, in anticipation of Apple's price hikes in European and select Asian markets.
- League of Legends: Wild Rift saw a nearly 10x revenue spike in China following a September update that introduced a 1v1 PvP mode and new gacha monetization mechanics.
- Dragon Ball Z Dokkan Battle achieved the top-grossing position on the iOS Store in both Japan and the USA in September, driven by the success of its 'Worldwide celebration: The Strongest in the Universe' campaign.
Analyst Bulletin: Mobile Game Market Review July 2022
The July 2022 mobile game market review provides a comprehensive analysis of significant industry trends, content updates, and event strategies across the United States, China, and Japan.
- Major mobile titles including PUBG Mobile, Genshin Impact, and Diablo Immortal leveraged high-profile content updates and collaborations in July 2022 to drive player engagement and revenue.
- Music-themed integrations became a dominant trend, highlighted by the BLACKPINK virtual concert in PUBG Mobile and the introduction of a BGM collection system in Puzzle & Dragons.
- Collaborations remained a primary event strategy, exemplified by Cookie Run: Kingdom’s 50-day Disney partnership and Langrisser’s limited-time event with the Gintama anime series.
Top 20 Mobile Games by Revenue, Downloads, and Advertising: June 2022
The June 2022 analysis ranks the top twenty global mobile games across revenue, downloads, and advertising.
- Pokémon GO revenue grew 60% month-over-month in June 2022, fueled by Fest 2022 events and a new NBA-partnered AR title.
- Diablo Immortal generated over $10 million on both the App Store and Google Play within its first month following a June 2 release.
- Uma Musume Pretty Derby experienced a 40% revenue decline on the App Store as players migrated to new South Korean and Chinese servers, causing the Japanese version to drop 13 spots.
10 Years of Puzzle & Dragons: Evolution of a Mature Game
Puzzle & Dragons serves as a primary case study for the longevity and evolution of mature mobile titles within the Japanese market.
- Puzzle & Dragons maintains a dominant position in the Japanese market by combining match-3 core gameplay with heavy midcore meta-progression, despite a negative revenue trend in recent years.
- The game has successfully utilized over 150 collaboration events with major brands like Marvel, Final Fantasy, and Hello Kitty to drive significant download spikes and player engagement.
- Monetization has evolved beyond traditional gacha mechanics to include inventory expansion, ad-linked rewards for stamina and gacha pulls, and a monthly subscription service that boosts experience gain.
Our Analysts' Picks for Best Mobile Games of 2019
The mobile gaming landscape in 2019 was defined by the widespread adoption of battle pass monetization, the integration of midcore features into casual titles, and the successful migration of major console intellectual properties to mobile platforms.
- The 'Battle Pass' model emerged as a dominant industry trend in 2019, with Clash of Clans successfully implementing 'Season Challenges' to drive significant engagement and revenue growth.
- Call of Duty: Mobile was the standout new release of 2019, achieving record-breaking launch performance with over 100 million downloads in its first week.
- Black Desert Mobile successfully bridged the gap for Western audiences by adapting the MMORPG genre with streamlined UI and combat mechanics, maintaining a top 200 grossing rank since its December 2019 launch.
Japanese Mobile Gaming Market: 2018
The Japanese mobile gaming market experienced continued growth in 2018, reaching a total revenue of $13.3 billion.
- The Japanese mobile gaming market reached $13.3 billion in revenue in 2018, reflecting a modest growth of $400 million compared to the $12.9 billion generated in 2017.
- Market growth is decelerating significantly, with annual increases dropping from $2 billion in previous years to $1.6 billion between 2016 and 2017, and further to $400 million in 2018.
- The top 10 highest-earning mobile games in Japan account for 40% of the total market revenue.
Candy Crush Revenue: Q2 2018
Candy Crush Saga demonstrated significant financial resilience in the second quarter of 2018, generating $213 million in worldwide revenue across the Apple App Store and Google Play.
- Candy Crush Saga generated $213 million in global revenue during Q2 2018, marking an 18% year-over-year increase from the $180 million earned in the same quarter of 2017.
- The title was the highest-grossing mobile game from a Western developer in Q2 2018, despite being nearly six years old at the time of the report.
- The United States accounted for 56% of the game's total Q2 revenue, while Great Britain followed as the second-largest market with 6% of total spending.
Top Grossing Mobile Games: May 2018
The mobile gaming landscape in May 2018 was defined by the sustained dominance of established titles and the notable resurgence of legacy games.
- Tencent's Honor of Kings maintained its position as the world's top-earning mobile game for the ninth consecutive month in May 2018.
- Epic Games' Fortnite reached No. 5 in global App Store gaming revenue, marking its best performance to date and an improvement from its No. 8 ranking in April 2018.
- Fortnite became the first non-Asian developed mobile title to break into the top five for App Store game revenue since Supercell's Clash Royale in May 2017.
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