Global Mobile Games in October 2024

The October 2024 snapshot of the global mobile gaming market highlights a dominant Chinese publisher presence, with 99.999 % of advertising spend concentrated in that region. SocialPeta’s analysis ranks MONOPOLY GO! as the most profitable title, having surpassed Honor of Kings to become the fastest mobile game to reach $1 billion in revenue. The title deployed roughly 16,000 deduplicated pre‑registration creatives that month, with 72.8 % video ads—primarily square (720×720) and under 30 seconds—and 27.1 % image ads, also square (1200×1200). Campaign themes centered on live‑action spokespersons, a Marvel collaboration launched October 4th, and a Halloween makeover that leveraged iconic film IP to boost user acquisition.

Revenue leaders on the App Store were Royal Match ($90 million, +25 % MoM) and Puzzle & Dragons ($28 million, +154 % MoM). On Google Play, Lineage M ($40 million, +23 %) and Pokémon GO ($20 million, +22 % MoM) topped the charts. Download leaders included Mini Games: Calm & Relax (22.4 million on Google Play) and Perfect Tidy (4.4 million on the App Store), with U.S. users contributing 15–20 % of total downloads.

The report also notes significant pre‑launch activity for Infinity Nikki (1,300 unique creatives) and Love and Deepspace’s reduced ad output (<1,000 deduplicated creatives), reflecting strategic shifts in marketing spend. Data were sourced from SocialPeta’s ad‑creative inventory and revenue reports across both major app platforms for the month of October 2024.