Pokémon GO
GameBy Niantic Labs · Released Jul 6, 2016
Documents about Pokémon GO
Pokémon GO Revenue Surpassed $65 Million: April 2019
Pokémon GO demonstrated sustained financial momentum in early 2019, driven by successful live operations and seasonal events.
- Pokémon GO generated over $65 million in worldwide gross revenue during April 2019, representing a 15% increase compared to April 2018.
- Year-to-date revenue for the first four months of 2019 reached approximately $270 million, a 33% increase over the $203.5 million earned during the same period in 2018.
- The United States and Japan are the game's top markets, each accounting for approximately 34% of total 2019 revenue, or just under $92 million per market.
Pokémon GO Revenue Reaches $2.5 Billion Worldwide: Q1 Spending Up 40% Over 2018
Pokémon GO has achieved a significant financial milestone, surpassing $2.5 billion in total worldwide player spending since its launch in July 2017.
- Pokémon GO has generated $2.5 billion in total worldwide player spending since its launch in July 2017.
- Q1 2019 revenue reached $205 million, representing a 40% year-over-year increase compared to the $147 million earned in Q1 2018.
- The United States is the game's largest market, accounting for 35% of total revenue ($875 million), followed by Japan at 29% ($725 million).
Pokémon Franchise Games Catch $2.5 Billion on Mobile to Date, Downloads Top 640 Million
The Pokémon franchise has achieved significant commercial success on mobile platforms, generating $2.5 billion in global consumer spending and accumulating 640 million downloads since 2014.
- The Pokémon franchise has generated $2.5 billion in total mobile revenue across six titles, with Pokémon GO accounting for approximately 98% ($2.45 billion) of that total.
- Global installs for the franchise’s mobile titles have reached nearly 640 million since 2014, with Pokémon GO contributing 550 million, or 86%, of those downloads.
- The United States is the top-grossing market for the franchise, generating $875 million (35% of total revenue), followed by Japan with $725 million (29%).
Pokémon GO Revenue: January 2019
Pokémon GO demonstrated significant financial growth in early 2019, signaling sustained momentum for the location-based augmented reality title.
- Pokémon GO generated $68.1 million in global gross revenue in January 2019, marking an 84% increase compared to the $37 million earned in January 2018.
- The game's total lifetime global player spending surpassed $2.3 billion as of January 2019.
- Japan was the top-earning market for the game in January 2019, contributing approximately $23.8 million or 35% of total revenue.
Pokémon Quest Catches 10 Million Downloads, $9.5 Million in Player Spending
The mobile game Pokémon Quest achieved a significant performance milestone within its first seven months of global availability, reaching 10 million total installs and generating approximately $9.5 million in player spending across the Apple App Store and Google Play.
- Pokémon Quest reached 10 million global downloads and $9.5 million in gross revenue within approximately seven months of its June 24, 2018, launch.
- The title ranks as the fourth highest-grossing Pokémon mobile game, trailing Pokémon GO ($2.27 billion), Pokémon Shuffle Mobile ($21.8 million), and Pokémon Duel ($21.6 million).
- Japan leads in player spending with $3 million (32% of total revenue), while the United States accounts for the highest volume of downloads at 2.2 million.
Pokémon GO: Global Gross Revenue 2018
Pokémon GO demonstrated significant financial growth throughout 2018, generating $795 million in global gross revenue.
- Pokémon GO generated $795 million in global gross revenue during 2018, representing a 35% increase over 2017.
- The game achieved an average daily revenue of nearly $2.2 million in 2018, up from $1.6 million in 2017.
- Since its launch in July 2016, the title has accumulated a total of $2.2 billion in lifetime player spending.
High Hopes for Kids Games
The modern gaming industry faces a critical turning point regarding its responsibility toward younger audiences, as children are increasingly born into digital ecosystems that shape their cognitive development and social values.
- The children's gaming market is shifting away from aggressive micro-transactions and intrusive advertising due to systemic failures in user acquisition and negative impacts on child development.
- Increased regulatory scrutiny regarding data privacy and monetization mechanics like loot boxes is compelling publishers to adopt higher safety standards for minors.
- Developers are pivoting toward subscription-based and bundled content models to secure predictable revenue while providing parents with better tools to moderate exposure.
Worldwide Pokémon GO Revenue for November 2018
Pokémon GO demonstrated significant financial momentum in November 2018, generating $80 million in global gross revenue across the Apple App Store and Google Play.
- Pokémon GO generated $80 million in global gross revenue during November 2018, representing a 150% year-over-year increase from the $32 million earned in November 2017.
- Japan was the top-spending market in November 2018, contributing approximately $29.6 million, or 37% of the game's total global revenue.
- The United States accounted for $25.6 million in revenue, marking a significant 232% year-over-year growth compared to the $7.7 million spent in November 2017.
Pokémon GO: October 2018 Global Gross Revenue
Pokémon GO experienced a significant surge in financial performance during October 2018, generating an estimated $73 million in global gross revenue.
- Pokémon GO generated $73 million in global gross revenue during October 2018, representing a 67% increase compared to the $43.6 million earned in October 2017.
- The game ranked as the No. 7 mobile game and No. 8 overall app by global revenue across the App Store and Google Play for October 2018, outperforming Fortnite.
- Japan was the top market for player spending at 33.2% of total revenue, narrowly surpassing the United States, which accounted for 32.9%.
Pokémon GO Revenue: September 2018
Pokémon GO experienced a significant surge in financial and user engagement metrics during September 2018, reinforcing its position as a dominant force in the mobile augmented reality gaming sector.
- Pokémon GO generated $84.8 million in worldwide gross revenue during September 2018, marking its highest monthly earnings since November 2017.
- The game achieved a 15% month-over-month revenue increase from August 2018 and an 89% year-over-year improvement compared to September 2017.
- Pokémon GO recorded 8.86 million new downloads in September 2018, representing its strongest month for installs in 2018 and a 100% increase year-over-year.
Fortnite Revenue on iOS Hits $300 Million in 200 Days
Fortnite has achieved significant commercial success on mobile platforms, reaching $300 million in gross worldwide revenue on iOS within 200 days of its March 2018 launch.
- Fortnite grossed $300 million on iOS within 200 days of its March 15, 2018, launch, with approximately 65% of revenue originating from the United States.
- The game achieved this $300 million milestone faster than competitors like Clash Royale, which took 249 days, and Honor of Kings, which took 316 days.
- Daily player spending on the iOS version has averaged $1.5 million since launch, increasing to $2.5 million per day following the release of Season 6.
Pokémon GO Daily Revenue Grows 39% Following Trading Update
The introduction of a trading system in Pokémon GO has catalyzed a significant resurgence in player spending, marking a notable shift in the game's monetization trajectory.
- Following the June 19, 2018, trading and friends update, Pokémon GO daily revenue increased by 39% to an average of $2.5 million.
- Prior to the update, the game generated an average of $1.8 million in daily gross revenue worldwide across the App Store and Google Play.
- The trading update resulted in an additional $700,000 in daily player spending compared to the 60-day period preceding the release.
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