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Sensor Tower
Pokémon GO demonstrated significant financial momentum in November 2018, generating $80 million in global gross revenue across the Apple App Store and Google Play. This figure represents a 150 percent increase compared to the $32 million earned during the same period in 2017. The data highlights the sustained commercial viability of the location-based augmented reality title, even as seasonal shifts typically impact outdoor mobile gaming engagement.
Regional spending patterns indicate that Japan remained the primary market, contributing approximately $29.6 million, or 37 percent of the total monthly revenue. The United States followed closely, accounting for $25.6 million, or 32 percent of global spending. Notably, the United States experienced more aggressive year-over-year growth, with revenue increasing by 232 percent compared to November 2017, while Japanese revenue grew by 139 percent over the same timeframe.
These findings are derived from Sensor Tower’s Store Intelligence platform, which tracks mobile application performance metrics. The analysis suggests that the upward trend in player spending is poised to continue, particularly as the developer, Niantic, prepares to introduce highly anticipated real-time player-versus-player gameplay mechanics. The introduction of these features is expected to drive further engagement and potentially unprecedented levels of player investment in the game.
PocketGamer.biz · 2026