Pokémon GO Revenue: January 2019

Pokémon GO demonstrated significant financial growth in early 2019, signaling sustained momentum for the location-based augmented reality title. Global gross revenue for January 2019 reached $68.1 million, representing an 84 percent increase compared to the $37 million generated during the same period in 2018. This performance contributed to a cumulative global player spend exceeding $2.3 billion since the game’s initial launch.

The analysis, derived from global iOS and Android store intelligence data, highlights a shift in the game's market standing. Pokémon GO climbed to the number ten position among all mobile applications globally and ranked as the eighth highest-earning game for the month, a marked improvement from its respective rankings of 19th and 17th in January 2018.

Geographically, Japan and the United States remained the primary drivers of revenue. Japanese players accounted for approximately 35 percent of the monthly total, or $23.8 million, while United States players contributed 29 percent, totaling roughly $19.7 million. Both markets saw slight increases in their respective revenue shares compared to the previous year, underscoring the title's enduring appeal in its most lucrative regions. These findings reflect a robust trajectory for the game, suggesting that its monetization strategies continue to effectively engage its global player base.