Monster Strike

Monster Strike Tops $10 Billion in Revenue: Japan Market Analysis

The mobile game Monster Strike, developed by MIXI Inc., has achieved a significant financial milestone by surpassing $10 billion in lifetime revenue within the Japanese market.

• MIXI Inc.'s Monster Strike has surpassed $10.5 billion in lifetime revenue in the Japanese market since its 2013 launch.
• Japan accounts for approximately 97% of the game's total global revenue, cementing its status as a dominant force in the region.
• Between October 2020 and October 2023, the game generated $2 billion in revenue, ranking as the second-highest-grossing title in Japan behind Uma Musume Pretty Derby.

MIXI FY2024 Q2 Financial Results Briefing Materials

MIXI’s financial performance for the second quarter of fiscal year 2024 reflects a strategic transition characterized by robust top-line growth in non-gaming segments alongside significant reinvestment in its core digital entertainment franchise.

MIXI, Inc. Consolidated Financial Results for the Six Months Ended September 30, 2023

MIXI, Inc.’s consolidated financial results for the six months ended September 30, 2023, reflect a period of contraction in core profitability despite a stable equity position.

2023 Japan Mobile Game Market Trends

The 2023 Japan Mobile Game Market Trends report provides a comprehensive analysis of the Japanese mobile gaming landscape, focusing on revenue, download trends, and the competitive dynamics between domestic and international publishers.

• Japan remains the world's third-largest mobile gaming market, generating 18% of global revenue with projected annual earnings of nearly $14 billion.
• The market maintains the highest revenue per download (RPD) globally at $21, significantly outperforming the United States.
• Role-Playing Games (RPGs) dominate the sector, accounting for 48% of total market revenue, followed by strategy and sports titles.

MIXI FY2023 Q1 Financial Results Briefing Session: Q&A

MIXI maintains a stable financial trajectory for the 2023 fiscal year, with performance during the first quarter aligning with established internal projections.

• MIXI’s Q1 financial performance aligns with internal projections, with operating income currently reaching 19 percent of the total annual target.
• The company expects a seasonal revenue pattern for Monster Strike, characterized by lower sales in the first half of the year followed by a revenue harvest in the third and fourth quarters.
• Management has integrated increased operational costs, including 10th-anniversary promotional events and expanded advertising, into the existing full-year earnings forecast.

MIXI FY2024 Q1 Financial Results Briefing Materials

MIXI experienced a period of financial contraction during the first quarter of fiscal year 2024, characterized by a year-on-year decline in consolidated net sales and profits.

• MIXI reported a year-on-year decline in consolidated net sales and profits for FY2024 Q1, primarily due to softening revenue and average user spend in the flagship Monster Strike franchise.
• The Sports division grew revenue by 18.8%, driven by strong performance in keirin betting and spectator sports platforms.
• The Lifestyle segment expanded by 31.1% during the quarter, largely attributed to the continued success of the FamilyAlbum application.

MIXI FY2023 Financial Results Briefing Materials

MIXI achieved robust financial growth throughout fiscal year 2023, characterized by increases in net sales, EBITDA, and operating income.

• MIXI reported growth in net sales, EBITDA, and operating income for FY2023, driven by the Monster Strike franchise, which has reached over 59 million global users.
• The company has allocated a strategic investment and M&A budget of 30 to 50 billion yen through FY2025 to prioritize global market expansion.
• For FY2024, MIXI projects 138 billion yen in net sales and 12 billion yen in operating income, anticipating a 10.9% decline in digital entertainment offset by growth in sports and lifestyle segments.

Consolidated Financial Results for the Fiscal Year Ended March 31, 2023

MIXI, Inc. achieved significant top-line growth during the fiscal year ended March 31, 2023, with net sales rising 20.4% to ¥146,867 million and operating income increasing 39.4% to ¥24,820 million.

• MIXI, Inc. reported a 20.4% increase in net sales to ¥146,867 million and a 39.4% rise in operating income to ¥24,820 million for the fiscal year ended March 31, 2023, driven primarily by the Digital Entertainment segment and Monster Strike.
• Profit attributable to owners of the parent plummeted 49.7% to ¥5,161 million, largely due to a combined ¥15,830 million in losses from equity method investments, a bitbank, inc. impairment, and business withdrawals.
• Net cash from operating activities improved significantly, rising from ¥2,647 million in the previous year to ¥15,751 million, while the company maintained a strong liquidity position with ¥118,703 million in cash and cash equivalents.

Mobile Game Market Review October 2023

The mobile gaming market in October 2023 was characterized by a heavy reliance on seasonal Halloween content and innovative social features to drive monetization and engagement.

• Live operations and seasonal content, particularly Halloween-themed events and crossover collaborations, were the primary drivers for revenue and engagement across casual and midcore mobile titles in October 2023.
• Casual games are increasingly integrating social and competitive features to sustain retention, exemplified by Pokémon Go’s four-player party system and Eggy Party’s social-focused 'Pedestrian Street' mode.
• The midcore sector continues to rely on long-term live service strategies, evidenced by Monster Strike maintaining top-tier status in Japan through its 10th-anniversary celebrity and anime collaborations.

Global Mobile Game Market Trends: January 2023

The January 2023 analysis of the global mobile game market highlights a surge in both advertising spend and revenue driven by strategic creative campaigns and seasonal events.

• Strategic seasonal events and collaborations drove massive revenue spikes, led by Mobile Legends: Bang Bang’s 187.4% MoM growth on the App Store and Monster Strike’s 77.9% increase on Google Play.
• Targeted advertising creative formats are highly effective, with Attack Hole utilizing mini-game themes to reach over 10 million global downloads and secure a top position on iOS ad charts.
• TV advertising and cross-platform marketing significantly impact revenue, evidenced by Royal Match achieving a nearly 200% revenue increase following its first TV campaign.

MIXI FY2023 Q3 Financial Results Briefing Session: Q&A

MIXI’s fiscal year 2023 third-quarter briefing outlines the company’s strategic trajectory, focusing on the stabilization of its gaming portfolio and the improved profitability of its sports segment.

MIXI FY2023 Q3 Financial Results Briefing Materials

MIXI achieved significant financial growth during the third quarter of fiscal year 2023, characterized by year-on-year increases in consolidated sales and EBITDA.