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mixi
MIXI achieved robust financial growth throughout fiscal year 2023, characterized by increases in net sales, EBITDA, and operating income. This performance was primarily anchored by the enduring success of the Monster Strike franchise, which has now surpassed 59 million global users, alongside a profitable expansion within the sports segment, specifically through public betting platforms like TIPSTAR and Chariloto. Although net income experienced a decline due to extraordinary losses and elevated marketing expenditures associated with new game launches, the company maintained a strong operational foundation.
The corporate strategy centers on a three-pillar approach: strengthening the Monster Strike economic sphere, scaling the FamilyAlbum platform, and advancing social betting services. To facilitate long-term growth, the company has committed to a strategic investment and M&A budget of 30 to 50 billion yen through fiscal year 2025, with a heightened focus on global market penetration. These efforts are complemented by a commitment to sustainability, corporate governance, and the cultivation of communication-based value across both digital and physical service ecosystems.
Looking toward fiscal year 2024, the company projects net sales of 138 billion yen and operating income of 12 billion yen. While the digital entertainment segment anticipates a conservative 10.9% decline due to projected trends for Monster Strike, this is expected to be offset by continued growth in the sports and lifestyle divisions. Financial stability remains a priority, evidenced by a planned 110 yen annual dividend and a 7.5 billion yen share repurchase program, ensuring consistent returns to shareholders while the company pursues its broader diversification and innovation objectives.
Mobilegamer.biz · 2026