Marvel Strike Force
GameBy FoxNext Games · Released Mar 28, 2018
Documents about Marvel Strike Force
IP-Based Mobile Games: 2022
The mobile gaming landscape has shifted toward intellectual property (IP) as a primary strategy for navigating user-tracking challenges like Apple’s App Tracking Transparency.
- By 2021, nearly all top-downloaded new iOS titles were based on existing intellectual property, confirming IP as the primary strategy for organic user acquisition following privacy shifts like Apple’s App Tracking Transparency.
- Western IPs (e.g., Disney, Marvel) drive higher global download volumes, while Eastern IPs (e.g., Japanese manga, Chinese literature) generate superior revenue through specialized monetization models like gacha.
- Successful IP-based games require a 'perfect fit' between core gameplay mechanics and source material lore, as seen in titles like Marvel Strike Force and Umamusume: Pretty Derby.
RPG Genre Snapshot
Role-playing games represent a significant pillar of the mobile gaming market, currently holding a 14% revenue share on the US iOS platform.
- RPG titles account for 14% of the total revenue share on the US iOS mobile gaming market.
- Genshin Impact alone captures 10% of the total RPG market share, signaling a shift from turn-based titles toward high-production action RPGs.
- Market leaders are increasingly defined by console-quality production values, open-world environments, and narrative-heavy gameplay.
RPG Genre Snapshot Report June 2021
Role-playing games (RPGs) represent a cornerstone of the mobile gaming market, accounting for approximately 14% of total revenue on the US iOS platform as of mid-2021.
- As of mid-2021, RPGs account for approximately 14% of total revenue on the US iOS mobile gaming platform.
- The RPG market is shifting from traditional turn-based titles toward high-fidelity, open-world Action RPGs that offer console-quality experiences.
- Genshin Impact is the primary driver of the genre's evolution, currently commanding over 10% of the total RPG market share.
2021 Mobile GameDev Awards Winners
The 2021 Mobile GameDev Awards recognize excellence in mobile game design, innovation, and user experience.
- Genshin Impact (miHoYo) was the standout title of 2020, winning awards for Innovation & Excellence in Core Gameplay, Best Newcomer in the US and Japan, and Best Event in the US for its 'Unreconciled Stars' campaign.
- The 2021 Mobile GameDev Awards recognized excellence across six categories: Innovation & Excellence in Core Gameplay, Most Promising Soft Launch Game, Biggest Evolver, Best Newcomer, Best Feature Innovation, and Best Event.
- Farlight 84 (Lilith Games) was identified as the 2020 soft launch game with the highest potential for breakout success based on its gameplay design.
Merger Magic: How M&A Is Shaking Up Category Leaders in Mobile Games
The mobile gaming industry is undergoing a significant transformation driven by aggressive merger and acquisition activity.
- M&A activity is the primary driver for market leadership, with companies like Zynga and Scopely using acquisitions to enter or dominate key genres where they previously lacked a significant footprint.
- Zynga’s acquisition of Peak Games was transformative, pushing the publisher to the No. 3 spot in the U.S. puzzle genre with $512 million in player spending during the first nine months of 2020.
- Scopely’s acquisition of FoxNext Games was critical to its market position, as its flagship title Marvel Strike Force generated $165 million in U.S. revenue, without which the publisher would not have ranked in the top 10 for the RPG genre.
U.S. Mobile RPG Spending Rises by 33% Y/Y to $2 Billion in First Eight Months of 2020
The mobile Role-Playing Game (RPG) sector in the United States experienced significant financial growth during the first eight months of 2020, with player spending reaching $2 billion, a 33 percent year-over-year increase.
- U.S. mobile RPG player spending reached $2 billion in the first eight months of 2020, representing a 33% year-over-year increase.
- The Squad RPG subgenre was the highest-grossing category, generating nearly $850 million with a 67% year-over-year growth rate.
- Marvel Strike Force by Scopely was the top-grossing RPG in the U.S. during this period, earning approximately $144 million.
RAID: SHADOW LEGENDS | Gameplay
Raid: Shadow Legends is a squad-based mobile RPG developed by Plarium, a studio historically recognized for its expertise in 4X strategy titles.
- Plarium, a studio historically focused on 4X strategy, entered the character-collection RPG market with Raid: Shadow Legends to compete with established titles like Star Wars: Galaxy of Heroes and Marvel Strike Force.
- The core gameplay loop centers on managing a squad of four champions through turn-based combat, utilizing an energy-based system to progress through campaign missions, dungeons, and PvP arena modes.
- The game prioritizes meta-game progression over twitch-based reflexes, offering auto-battle modes with speed multipliers to facilitate the systematic grinding required for character optimization.
Publisher Market Share 2018 Infographic
The mobile gaming industry in the United States experienced a period of relative stability in 2018, characterized by a concentrated market share among top-tier publishers.
- The top 10 mobile game publishers in the US controlled 42.9% of the market in late Q4 2018, a slight increase from 42.1% in Q4 2017.
- While the overall top-tier publisher landscape remained stable, several major established names experienced a decline in market share compared to the previous year.
- Epic Games significantly impacted the market in 2018 through the success of Fortnite.
How does Marvel Strike Force monetise?
Marvel Strike Force utilizes a complex, multi-layered in-app economy typical of squad-based mobile RPGs, centered on the acquisition and development of iconic Marvel characters.
- Marvel Strike Force utilizes a dual-currency model consisting of gold as a soft currency and power cores as a hard currency to drive its squad-based RPG economy.
- The monetization strategy centers on loot boxes known as 'orbs,' which provide players with character shards and gear components necessary for progression.
- The game minimizes early-game friction by distributing resources generously, ensuring players rarely face progression bottlenecks during the leveling process.
Companies behind it
As the documents state it.