Marathon
GameBy Bungie
Documents about Marathon
Kai Cenat Breaking Records with His Marathon Streaming Strategy
The analysis examines the strategic impact of marathon streaming on audience growth and engagement, specifically focusing on the record-breaking performance of Kai Cenat’s "Mafiathon 2" event.
- Kai Cenat’s 'Mafiathon 2' event generated 82.8 million hours watched and a peak of 623,000 concurrent viewers over its 30-day duration in November 2024.
- During November 2024, Kai Cenat gained 664,000 new Twitch subscribers, effectively doubling the previous record held by VTuber Ironmouse.
- Celebrity integration significantly boosted engagement, with the joint Thanksgiving stream featuring Kevin Hart and Druski drawing 6.7 million daily hours watched.
Bungie Considers $40 Price Tag for Marathon
Bungie is currently evaluating a $40 premium price point for its upcoming extraction shooter, Marathon, marking a potential departure from the free-to-play model that dominates the contemporary multiplayer market.
- Bungie is considering a $40 premium price point for its upcoming extraction shooter, Marathon, moving away from the industry-standard free-to-play model.
- Internal playtesters and selected streamers have reportedly indicated that the game feels worth the $40 price tag.
- The project is currently in development as an extraction shooter featuring class-based playstyles, with at least two maps currently playable.
ElSpreen’s 24 Hour Cinema Stream Backed by Disney+
The recent 24-hour cinema marathon hosted by Argentine streamer ElSpreen, sponsored by Disney+, serves as a case study for the evolving landscape of long-form live-streaming content.
- Streamer ElSpreen’s 24-hour Disney+ cinema watch party generated 536,000 hours watched with an average concurrent viewership of approximately 22,000.
- The event attracted 233,000 unique viewers, but only 20% engaged via chat, suggesting that passive watch-party formats result in lower audience interaction compared to traditional streams.
- The cinema stream significantly underperformed compared to ElSpreen’s previous 24-hour 'Obelisk' stunt, which reached 2 million hours watched and a peak of 160,000 concurrent viewers.
Kai Cenat and Elden Ring: The Key to Marathon Stream Success
The rise of marathon-style gaming streams has become a pivotal strategy for top-tier content creators to maintain audience engagement and solidify their industry standing.
- Kai Cenat's Elden Ring marathon stream generated 13.3 million hours watched over five days, achieving an average minute viewership (AMA) of 91,000.
- The Elden Ring event outperformed previous gaming marathons, including Red Dead Redemption 2 (64,000 AMA) and Ghost of Tsushima (41,000 AMA).
- Gaming-focused marathon streams are more efficient for audience engagement than long-form variety events, as evidenced by the 91,000 AMA for Elden Ring compared to the 77,000 AMA for his 7-day jail stream.
Gaining Fans for Your Game: A Marathon, Not a Sprint
Effective game discoverability relies on a sustained, multi-channel strategy rather than a reliance on singular marketing events like trailer releases.
- Game discoverability requires a sustained, multi-channel marketing strategy throughout the entire development cycle rather than reliance on isolated promotional events.
- Developers should avoid 'silver bullet' marketing tactics, as long-term audience retention depends on a disciplined, continuous schedule of community interaction.
- Active community management on platforms like Discord is essential for maintaining visibility and fostering player loyalty before a game's official launch.
Companies behind it
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