League of Legends
GameBy Riot Games · Released Oct 27, 2009
Documents about League of Legends
Burger King Sponsors Weibo Gaming
The Chinese esports organization Weibo Gaming (WBG) has entered into a sponsorship agreement with the American fast-food chain Burger King.
- Chinese esports organization Weibo Gaming (WBG) has entered into a sponsorship agreement with the fast-food chain Burger King.
- The partnership focuses on content creation for the Chinese social media platform Weibo, which is the parent company of WBG.
- Burger King will be included on WBG’s official sponsor list, though the brand will not feature its logo on the team’s jerseys.
T1 Base Camp to Open in Seoul
The South Korean esports organization T1 Entertainment & Sports is expanding its physical footprint with the launch of a new fan-focused facility, T1 Base Camp, located in the Hongdae district of Seoul.
- T1 Entertainment & Sports is opening a new fan-focused facility called 'T1 Base Camp' in Seoul’s Hongdae district on May 13, 2023.
- The facility will feature an esports stage, a merchandise store, and multiple LED screens for broadcasting live League of Legends matches.
- Specific financial details regarding the project, including construction costs and total square footage, have not been disclosed.
Deutsche Lufthansa Becomes Jing Dong Gaming’s Exclusive Airline Partner
Deutsche Lufthansa AG has entered into a strategic partnership with the Chinese esports organization Jing Dong Gaming (JDG), establishing the German carrier as the team’s exclusive airline partner for international competitions.
- Deutsche Lufthansa AG has signed a partnership agreement to become the exclusive airline partner for the Chinese esports organization Jing Dong Gaming (JDG).
- The partnership focuses on providing travel support for JDG during their participation in international esports tournaments.
- Financial terms of the sponsorship deal between the German airline and the esports organization were not disclosed.
Top Gaming Ads of April 2023
The gaming industry continues to leverage influencer marketing on live-streaming platforms to drive product awareness and community engagement.
- Disney’s promotion of 'Speedstorm' via streamer IlloJuan was the top April 2023 activation, generating 185K hours watched and a peak viewership of 43.8K.
- Odyssey Interactive’s campaign for 'Omega Strikers' with streamer Asmongold secured second place, achieving 135K hours watched and 27.6K peak viewers.
- The 'Omega Strikers' campaign successfully expanded its reach beyond the core 'footbrawler' community by leveraging a diverse roster of streamers including Ludwig, fps_shaka, and Alpharad to foster competitive community engagement.
G2 Esports Partners With Jägermeister
Berlin-based esports organization G2 Esports entered into a partnership with the spirits brand Jägermeister in May 2023.
- G2 Esports has entered a partnership with spirits brand Jägermeister, marking the liquor company's first-ever sponsorship deal within the esports industry.
- The partnership includes the creation of an original content series, social media marketing, and brand placement on G2 Esports jerseys, subject to regional league restrictions on alcohol advertising.
- The companies scheduled a launch activation event, the 'Jägermeister x G2 Party,' for May 12, 2023, at the 26 Leake Street venue in London.
Mercedes-Benz Korea Sponsors T1 Entertainment & Sports
Mercedes-Benz Korea has entered into a sponsorship agreement with the South Korean esports organization T1 Entertainment & Sports.
- Mercedes-Benz Korea has signed a sponsorship deal with the esports organization T1 Entertainment & Sports, marking the brand's first partnership with a South Korean esports team.
- The agreement effectively ends the previous partnership between T1 and BMW, which had been in place since April 2020.
- As part of the new deal, the Mercedes-Benz logo will be prominently displayed on the center of T1 team jerseys, debuting at the League of Legends Mid-Season Invitational in London (May 2–21, 2023).
Talon Esports Extends Paris Saint-Germain Partnership for Three More Years
Paris Saint-Germain (PSG) and Talon Esports have formally extended their multi-year partnership for an additional three years.
- Paris Saint-Germain (PSG) Esports and Talon Esports have extended their multi-year partnership for an additional three years.
- The renewed agreement focuses on operating League of Legends rosters under the 'PSG Esports' brand within the Pacific Championship Series in Southeast Asia.
- The collaboration will prioritize talent development, an athletic approach to competitive gaming, and the pursuit of regional commercial partnerships and content creation.
Talon Esports Renews Partnership With SteelSeries
Talon Esports, a prominent organization based in Southeast Asia, has formally extended its partnership with gaming peripherals manufacturer SteelSeries.
- Talon Esports has renewed its partnership with gaming peripherals company SteelSeries for the 2023 calendar year.
- Under the agreement, SteelSeries will continue to serve as the official gaming peripherals partner for Talon’s Dota 2 team.
- The partnership includes the provision of SteelSeries hardware to the team and ongoing collaboration on product testing and development.
Durex Signs Partnership Deals With League of Legends Pro League, MSI, and Worlds
Durex has entered into a series of partnership agreements with Riot Games, marking the brand’s first official foray into the League of Legends esports ecosystem.
- Durex has signed partnership deals with Riot Games for the League of Legends Pro League (LPL), the Mid-Season Invitational (MSI), and the League of Legends World Championship (Worlds).
- The partnership marks the first time Durex has sponsored League of Legends esports properties, with financial terms of the agreement remaining undisclosed.
- The brand will make its debut as a sponsor at the 2023 Mid-Season Invitational, which is scheduled to take place in London from May 2–21, 2023.
Former Epic, Riot Exec Mike Seavers Joins Yuga Labs
Yuga Labs, a prominent Web3 and NFT company, has appointed Mike Seavers as its new chief technology officer, effective May 22, 2023.
- Mike Seavers, former EVP of Development at Epic Games and former CTO at Riot Games, has been appointed as the new Chief Technology Officer of Yuga Labs, effective May 22, 2023.
- Seavers replaces outgoing CTO Kerem Atalay, who will transition into a role as a strategic advisor for the company.
- Yuga Labs is a prominent web3 and NFT company known for properties including Bored Ape Yacht Club, Otherside, CryptoPunks, 10KTF, and Meebits.
Cloud9 Strengthens Partnership Team With New Hires
The Los Angeles-based esports organization Cloud9 has expanded its internal partnerships department with the appointment of two new managers, Meghan Anderson Luo and Brian Tran.
- Cloud9 has expanded its partnerships department by hiring Meghan Anderson Luo as a partnerships manager and Brian Tran as a partnerships account manager.
- Meghan Anderson Luo joins Cloud9 from King and Country, bringing prior experience from Immortals, where she served as a partnerships activations manager and partnership coordinator.
- Brian Tran joins the organization after previously holding a similar role at Gen.G Esports for over a year.
OverActive Media Reports $27.1M Net Loss for 2022
OverActive Media reported a net loss of $27.1 million for the 2022 fiscal year, a significant increase from the $14.23 million loss recorded in 2021.
- OverActive Media reported a $27.1 million net loss for 2022, largely driven by $25.11 million in impairment charges related to its Overwatch League and Call of Duty League assets.
- The company reduced the book value of its Overwatch League assets to $4.44 million and its Call of Duty League assets to $1.8 million, citing macroeconomic conditions and Activision Blizzard’s failure to generate sufficient league revenue.
- Total revenue remained stagnant at $10.42 million in 2022 compared to $10.39 million in 2021, despite a 23% year-over-year revenue increase in the business operations segment to $5.98 million.
Companies behind it
Riot Gamesdeveloper, publisher, owner319
Overwolfowner26- Riotowner321
Tencent Holdingsowner, publisher706- NAVERowner2
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