French Market Report: 2019

The French video game market achieved a total turnover of 4.8 billion euros in 2019, reflecting a mature and deeply integrated entertainment sector. While hardware sales across console and PC platforms faced contraction, the industry maintained stability through robust software performance, particularly within the action and sports genres. This economic landscape is supported by a broad consumer base, as 71 percent of the French population engages with gaming, maintaining an average player age of 40. The market’s resilience is further bolstered by the rapid expansion of mobile gaming, where titles such as Mario Kart Tour and Clash of Clans have become significant drivers of engagement and revenue.

Industry leadership remains concentrated among major global publishers, including Nintendo, Electronic Arts, and Activision Blizzard, who continue to shape consumer trends. Beyond commercial success, the sector places a high priority on social responsibility and consumer safety. Public awareness of the PEGI rating system is exceptionally high, with 91 percent of parents recognizing these standards, complemented by the widespread adoption of parental control tools across all gaming ecosystems. This commitment to safety is reinforced by industry-wide initiatives like PédaGoJeux, which aim to foster responsible gaming habits among the public.

The Syndicat des Éditeurs de Logiciels de Loisirs serves as the central authority for the French gaming industry, coordinating advocacy efforts and market promotion. By organizing major industry events such as Paris Games Week and synthesizing data from research partners like GSD, GameTrack, and App Annie, the organization ensures a standardized approach to market analysis. Through these efforts, the industry maintains a cohesive strategy that balances commercial growth with the promotion of gaming as a mainstream, safe, and socially responsible cultural activity.