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American Kids Are Playing Fewer Video Games
Recent industry data indicates a notable decline in video game engagement among American children under the age of 13. According to the 2024 U.S.
- The number of American children under 13 playing video games has declined from a 2022 peak of 40.9 million to 38.5 million in 2024, returning to levels seen in 2018.
- While active playtime for children aged 2–12 dropped from 17.2 hours per week in 2022 to 16 hours in 2024, weekly consumption of gaming videos and streams increased from 8.9 hours to 10.1 hours.
- Roblox reported a record 88.9 million daily active users during the summer of 2024, an increase of 18 million compared to the same period in 2023, alongside $1.2 billion in quarterly net bookings.
Pokémon Esports’ Highest Ever Viewership on Live Streaming
The 2024 Pokémon World Championships (PWC) in Honolulu established a new benchmark for the franchise’s esports viewership, confirming the event's status as a premier global gaming spectacle.
- The 2024 Pokémon World Championships (PWC) achieved its highest viewership to date, generating 2.8 million hours watched and a peak concurrent viewership of 201,000.
- Total hours watched for the PWC 2024 increased by 14.3% (352,000 hours) compared to the 2023 event.
- The Pokémon Video Game (VG) remained the primary driver of engagement, accounting for 42% of total event viewership with 1.2 million hours watched and a peak of 113,000 viewers.
The Pokémon EIC Shocks with 1.2M Hours Watched
The 2024 Pokémon Europe International Championships (EUIC) served as a significant barometer for the health of the Pokémon esports ecosystem, demonstrating substantial growth in audience engagement.
- The 2024 Pokémon Europe International Championships (EUIC) generated 1.2 million hours watched, marking a 185% increase in total viewership compared to the 2023 event.
- Pokémon VGC remains the most popular competitive title, accounting for 575,000 hours watched (46.8% of total event viewership) and primarily attracting audiences via Twitch.
- Co-streaming is a critical driver for VGC engagement, accounting for 70.5% of its total viewership, with streamer knekro alone contributing 275,000 hours watched.
How Strategy & Card Games are Surviving Post-IDFA
The mobile strategy and card game industry, which generated $11 billion in 2022, is undergoing a profound structural transformation driven by the deprecation of IDFA, global inflation, and a post-pandemic market correction.
- Post-IDFA, 4X strategy games are increasingly utilizing 'genre-mashing'—integrating hypercasual, match-3, or puzzle minigames into their core loops—to lower CPIs and improve user acquisition efficiency.
- The 4X subgenre remains the primary driver of revenue trends for the broader strategy and card game market, despite facing significant headwinds in the post-IDFA landscape.
- Supercell is struggling to replicate its past success, having failed to release a new 'billion-dollar unicorn' hit since Brawl Stars, leading to a steady downward revenue trend from its 2014-2016 peaks.
Bushiroad Strengthens Global Expansion: Overseas TCG Sales Ratio Projected to Exceed 50%
Bushiroad is aggressively scaling its international presence to drive long-term financial growth, with a primary strategic goal of exceeding a 50% overseas sales ratio for its Trading Card Game (TCG) business by the fiscal year ending June 2027.
- Bushiroad aims for overseas markets to account for over 50% of its total Trading Card Game (TCG) sales by the fiscal year ending June 2027, up from 24.2% in fiscal year 2019.
- The company is launching the Palworld OFFICIAL CARD GAME in July 2026 with simultaneous releases in Japanese, English, and Simplified Chinese, projecting over 3.5 million units shipped for the first booster pack.
- Bushiroad is expanding its global footprint to seven subsidiaries by opening new offices in Malaysia and China to optimize regional distribution and reduce logistics costs.
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