4 documents
Card game and mobile game company. BanG Dream!, Cardfight!! Vanguard, Weiss Schwarz TCG. Also pro wrestling (New Japan).
Bushiroad Inc. announces the return of its global event series, Bushiroad EXPO 2026, expanding to 20 regions worldwide. The inaugural 2026 venues are Taipei, Bangkok, and Chicago, each slated to host exhibitions, stage events, trading card game (TCG) demo sessions, and merchandise sales. The expansion follows the successful 2024 and 2025 editions, indicating a strategic push to broaden international reach and fan engagement. The event will showcase Bushiroad’s diverse portfolio, including trading card games, console titles, music releases, stage performances, anime content, and related merchandise. While specific schedules and featured contents remain to be announced, the press release highlights a commitment to delivering a varied and immersive experience across multiple markets. The initiative reflects Bushiroad’s intent to strengthen its global presence, leveraging the popularity of its intellectual properties and community-driven events. The announcement is directed at fans and partners, underscoring gratitude for ongoing support and inviting participation in the expanded expo series.
Bushiroad has officially redefined its corporate mission, vision, and values to better align with its next phase of growth, effective April 2026. The new mission is to deliver excitement to the world, anchored by a vision of LIVE-MIXED ENTERTAINMENT. This strategic pivot emphasizes the integration of traditional entertainment with tangible, live experiences, prioritizing the unique energy generated when audiences share the same space and time. The company’s core value, STAND UP! for Entertainment, encourages continuous evolution through challenge and innovation. This redefinition does not signal a departure from the company’s established IP development strategy or its existing business portfolio. Instead, it serves to clarify and deepen the focus on experiential value across all segments, including trading card game tournaments, live music performances, pro-wrestling tours, and retail interactions. By formalizing this commitment to live engagement, the company aims to move beyond reliance on individual hit content, opting instead to build long-term brand equity through a consistent series of vivid, memorable, and interactive experiences. The initiative is supported by a new internal framework known as BUSHI Values, which promotes a culture of being borderless, user-focused, proactive, high-voltage, and innovative. These principles are designed to unify internal stakeholders and communicate a clear, consistent purpose to the market. By emphasizing the human connection inherent in its diverse business lines, the company seeks to enhance its corporate value and sustain growth in an evolving digital landscape where physical, shared experiences are increasingly viewed as a premium differentiator.