Battlefield Mobile
Game
Documents about Battlefield Mobile
Electronic Arts (EA) Layoffs: 1,900 Jobs Lost
Electronic Arts (EA) experienced significant workforce reductions between 2023 and 2026, totaling approximately 1,885 job cuts across various studios and departments.
- Electronic Arts (EA) reduced its workforce by approximately 1,900 employees between 2023 and 2026 as part of a broad corporate restructuring and cost-cutting initiative.
- A major layoff event occurred on March 29, 2023, when the company cut 6% of its total workforce, amounting to roughly 775 employees.
- EA shifted its corporate structure by splitting into two distinct verticals, EA Sports and EA Entertainment, to streamline operations and prioritize owned intellectual property over high-risk licensed projects.
State of Play 2024
The "State of Play 2024" report analyzes recent financial disclosures from major gaming companies to provide an overview of the current mobile games market.
- Take-Two Interactive reported that mobile now accounts for 52% of its earnings, surpassing its PC and console revenue combined, while achieving $100 million in cost savings following the restructuring of Zynga.
- Ubisoft’s mobile revenue experienced a significant decline, falling to 6% of total revenue in FY24 from 31% the previous year, with the release of Assassin’s Creed Jade delayed until 2025 or later.
- Tencent generated approximately $6.7 billion in games revenue last quarter and has publicly criticized app store platform fees, while signaling a strategic shift toward launching fewer, higher-quality titles.
Death in Service
The document, "Death in Service," published on February 7, 2023, analyzes the recent trend of live-service game cancellations and its implications for the video game industry.
- A wave of high-profile live-service game closures occurred in early 2023, including Rumbleverse, Knockout City, Apex Legends Mobile, Battlefield Mobile, CrossfireX, and Echo VR.
- The console and PC sectors lack the 'soft launch' efficiency of the mobile industry, where developers test titles in select territories and kill underperforming projects before global release.
- Supercell’s development model demonstrates the high failure rate of live-service titles, with the company’s cancelled projects outnumbering its actual releases by a ratio of nearly four to one.
Market Wire: February 6, 2023
This Market Wire update from February 6, 2023, provides insights into the free-to-play video games industry, focusing on market data and three key news items.
- AAA game development faces a profitability crisis as titles require massive player bases to succeed while competing for limited attention, leading to a significant decline in market value for companies like Ubisoft, whose stock fell from 82.40€ in January 2021 to 18.59€ by January 2023.
- Industry experts suggest a shift toward 'AA' tier games or the 'Rockstar model' of hyper-successful, long-term engagement titles as potential solutions to the current AAA development challenges.
- EA CEO Andrew Wilson attributed the shutdown of Apex Legends Mobile to a failure to translate complex, team-based gameplay to mobile and an inability to retain casual users, rather than a lack of cross-platform connectivity.
What Really Happened with Apex Legends Mobile
This analysis examines the cancellation of Apex Legends Mobile and Battlefield Mobile by EA, challenging the publisher's stated reasons and offering alternative explanations.
- Electronic Arts cancelled Apex Legends Mobile despite the title achieving a $100 million annual run rate and winning critical industry awards.
- The decision to shutter the game was driven by a failure to meet internal financial expectations and a strategic pivot away from mobile shooter ambitions.
- Apex Legends Mobile struggled to gain traction due to market saturation from entrenched competitors like PUBG Mobile, Garena Free Fire, and Call of Duty Mobile.
Market Wire: February 2, 2023
This Market Wire update, dated February 2, 2023, primarily analyzes the cancellation of Apex Legends Mobile and Battlefield Mobile by EA/Respawn and the subsequent shutdown of Industrial Toys studio.
- Electronic Arts has canceled both Apex Legends Mobile and Battlefield Mobile, resulting in the closure of the Industrial Toys studio.
- Apex Legends Mobile, despite winning Apple’s and Google Play’s Game of the Year awards for 2022, failed to sustain revenue growth and will shut down within 90 days of the February 2023 announcement.
- Data indicates that Apex Legends Mobile suffered from poor monetization, with revenue per download significantly trailing top-grossing titles like Call of Duty Mobile.
Market Wire: November 28, 2022
This Market Wire update from November 28, 2022, provides an overview of key developments and trends in the free-to-play video games industry, focusing on mobile gaming, major corporate acquisitions, and regional market dynamics.
- The Federal Trade Commission is reportedly preparing an antitrust lawsuit to block Microsoft’s $69 billion acquisition of Activision Blizzard due to concerns over market competition.
- Microsoft Gaming CEO Phil Spencer confirmed that the primary strategic motivation for the Activision acquisition is to bolster Microsoft's mobile gaming capabilities, an area where the company currently lacks significant market presence.
- Activision’s 'Call of Duty: Warzone Mobile' has reached over 35 million pre-registrations as of November 25, 2022, positioning it as a major competitor to EA’s 'Battlefield Mobile' in the mobile FPS sector.
Battlefield 2042 Reportedly Sells Over 4 Million Copies in First Week
Battlefield 2042 reportedly sold 4.23 million copies in its first week despite a troubled launch marked by technical problems and negative player reviews.
- Battlefield 2042 reportedly sold 4.23 million units in its first week, despite significant technical issues and negative player reception at launch.
- The reported first-week sales figures for Battlefield 2042 outperform Battlefield 1 (3.46 million) and Battlefield 4 (2.59 million), though they remain lower than Battlefield 3 (4.68 million).
- During the Thanksgiving period, the game recorded 1.67 million active users across all platforms, with Steam users accounting for approximately 20% of that total.
Companies behind it
As the documents state it.