Battlefield Mobile

Shooter Genre Snapshot: September 2021

Mobile shooters have become a major genre, ranking as the sixth largest in the US iOS market with roughly 6% of revenues, yet the segment is notably stagnant.

• The shooter genre on US iOS is highly concentrated, with the 'Big Three'—Garena Free Fire, Call of Duty: Mobile, and PUBG Mobile—collectively generating over 84% of total genre revenue.
• Garena Free Fire experienced significant growth in 2021, doubling its iOS revenue and capturing approximately 30% of the market share to rival Call of Duty: Mobile for the top position as of Q2 2021.
• The shooter genre accounts for roughly 6% of total US iOS revenue, currently ranking as the platform's 6th largest mobile genre.