I Videogiochi in Italia nel 2021: Dati sul Mercato e sui Consumatori

The Italian video game market achieved a record turnover of €2.243 billion in 2021, reflecting a 2.9% growth compared to the previous year. This expansion was primarily driven by the software segment, which accounted for €1.8 billion in revenue, alongside a notable 12.1% surge in hardware sales fueled by the high demand for next-generation consoles. While the total number of gamers reached 15.5 million—representing 35% of the population aged 6 to 64—engagement levels intensified, with the average user dedicating 8.7 hours per week to gaming. Action and sports titles emerged as the most popular genres among this demographic.

The industry maintains a strong commitment to consumer safety and responsible gaming, underscored by the widespread adoption of the PEGI classification system. Over 65% of the total market value is derived from games suitable for audiences aged 12 and under, highlighting a family-oriented consumption pattern. To support this, institutional efforts focus on educating parents about digital safety tools and parental controls, ensuring that the growth of the sector remains aligned with protective standards for younger players.

The Italian Interactive Digital Entertainment Association (IIDEA) serves as the central authority for the domestic industry, prioritizing institutional advocacy and the development of a sustainable business ecosystem. By bridging the gap between commercial interests and cultural outreach, the association promotes the video game sector as a vital component of the national economy. Through initiatives like the Tuttosuivideogiochi.it portal, the industry continues to foster a transparent environment that balances market innovation with rigorous consumer protection and public awareness.