Undead Labs
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Xbox Game Studios Boss Craig Duncan Steps Down
Craig Duncan has stepped down as the head of Xbox Game Studios after serving in the role for approximately 18 months.
- Craig Duncan has stepped down as the head of Xbox Game Studios after more than 18 months in the role, having replaced Alan Hartman in November 2024.
- Duncan oversaw 14 studios including Halo Studios, The Coalition, and Rare, and his studios will now report to Xbox Chief Content Officer Matt Booty until a replacement is found.
- Louise O’Connor, Xbox Game Studios chief of staff, is also departing the company; she joined Rare in 1999 and became chief of staff in September 2025 after leaving Rare following the cancellation of Everwild.
The Game BusinessJun 2026
PocketGamer.biz8 min
Biz Daily: Why Undead Labs shut down Moonrise before it launched
The cancellation of the creature-based RPG Moonrise by Seattle-based developer Undead Labs highlights the challenges of the modern mobile games-as-a-service model.
- Undead Labs cancelled the creature-based RPG Moonrise because it failed to meet essential 1-day, 7-day, and 30-day player retention benchmarks during its eight-month soft launch.
- The project was deemed commercially unsustainable because the developer could not achieve the monetization levels required to offset the high ongoing infrastructure and operational costs of a live-service model.
- Publisher Kabam shifted its strategic focus away from original intellectual property, prioritizing high-revenue branded content like Marvel-themed titles instead.
PocketGamer.bizSep 2015