Playrix
Company
Documents about Playrix
2020 Predictions: Prepare to Crown the New King of Puzzle Games
The mobile puzzle game sector stands as a dominant force in the digital economy, currently generating $4.5 billion in annual in-app purchase revenue.
- The mobile puzzle genre generated $4.5 billion in in-app purchase (IAP) revenue in 2019, with Match-3 games accounting for $3.4 billion of that total.
- Playrix is positioned to overtake King as the leader in the Match-3 category, driven by the shift toward 'Puzzle & Decorate' sub-genres and aggressive user acquisition spending that resulted in 308 million annual downloads.
- Marketability has become the primary gatekeeper for scalability in the puzzle genre, forcing companies to prioritize vertical integration and M&A to secure traffic and audience fit.
Black Friday Spurs Mobile Game Revenue to Single-Day Record of $70 Million: USA
Black Friday 2019 served as a record-breaking day for the United States mobile gaming industry, with consumer spending reaching an estimated $69.7 million across the Apple App Store and Google Play.
- U.S. mobile game revenue reached a single-day record of $69.7 million on Black Friday 2019, representing a 25% year-over-year increase.
- App Store spending accounted for 60% of the total revenue at $42.1 million, while Google Play generated $27.6 million.
- Google Play experienced a 34% year-over-year growth in game spending, significantly outpacing the App Store's 20% growth.
Top Mobile Games by Worldwide Revenue: November 2019
The mobile gaming landscape in November 2019 was characterized by significant revenue growth among top-tier titles, with Tencent maintaining a dominant market position.
- PUBG Mobile was the highest-grossing mobile game worldwide in November 2019, generating approximately $158 million in user spending, a 5x increase compared to November 2018.
- Honor of Kings ranked second with nearly $120 million in gross revenue, maintaining a 94% revenue concentration within the Chinese market.
- Coin Master achieved its best-ever monthly revenue performance in November 2019, earning more than $63 million.
Playrix Annual Revenue to Surpass $1 Billion for First Time in 2019
The mobile game publisher Playrix is projected to surpass $1 billion in annual revenue from in-app purchases for the first time in 2019.
- Playrix is projected to surpass $1 billion in annual mobile revenue from in-app purchases for the first time in 2019.
- The company's core revenue is driven by four titles—Homescapes, Gardenscapes, Township, and Fishdom—each generating over $10 million monthly.
- Gardenscapes and Homescapes have achieved lifetime revenue milestones of $1.4 billion and $1 billion, respectively.
Candy Crush Soda Saga Surpasses $2 Billion in Player Spending
King’s mobile puzzle title, Candy Crush Soda Saga, has achieved a significant financial milestone, surpassing $2 billion in lifetime player spending across the Apple App Store and Google Play.
- Candy Crush Soda Saga has surpassed $2 billion in lifetime gross revenue across the App Store and Google Play since its mid-2014 launch.
- The United States is the primary market for the game, accounting for $1.1 billion or 55% of total lifetime player spending.
- In Q3 2019, Candy Crush Soda Saga generated $85 million in revenue, contributing 19% of King’s total $450 million quarterly earnings across all its titles.
Playrix Revenue from In-App Purchases Will Exceed $1 Billion in 2019
Playrix is projected to exceed $1 billion in annual revenue from in-app purchases across the Apple App Store and Google Play by the end of 2019.
- Playrix is projected to exceed $1 billion in annual revenue from in-app purchases across the App Store and Google Play by the end of 2019.
- The company’s revenue growth reached approximately $20.4 million per week as of April 2019.
- Playrix prioritizes in-app purchases over advertising as its primary monetization strategy to avoid distracting users from gameplay.
Mobile Games Revenue for Q3 2019: Top Grossing Games Ranking
The mobile gaming landscape in the third quarter of 2019 was characterized by significant revenue generation from a select group of high-performing titles.
- Coin Master was the top-grossing mobile game in Q3 2019, generating over $110 million across the App Store and Google Play.
- The casino simulator Slotomania achieved significant performance in Q3 2019, earning more than $22 million on Google Play alone.
- The top-grossing list for Q3 2019 was primarily dominated by games in the Action category and select casual titles such as Candy Crush Saga.
Playrix Games Have Better Average Session Length Than Social Media and Messengers Do
Playrix mobile games demonstrate superior user engagement compared to major social media platforms and messaging applications, specifically regarding average session length.
- Playrix games Gardenscapes and Homescapes achieve higher average daily session lengths than major social media and messaging apps, with users spending 46 and 41 minutes per day respectively.
- While social media and messaging apps maintain higher overall daily and monthly active user counts, Playrix titles capture more time from the 12–64 age demographic in cities with populations over 100,000.
- Gardenscapes and Homescapes generated approximately $45 million in in-app purchases over a one-month period, accounting for 67% of Playrix's total revenue.
Top Gaming Publishers for May 2019 by Downloads
The analysis of mobile gaming performance for May 2019 identifies the leading publishers by global download volume across the iOS and Android platforms.
- Voodoo was the top global gaming publisher by downloads in May 2019, generating 66,077,087 total downloads across iOS and Android.
- Gametion Technologies Pvt Ltd achieved significant success with the game Ludo King, which recorded over 15 million downloads in May 2019, with more than 90% of that volume originating from India.
- SayGames and Playgendary maintained strong market positions, ranking as the 2nd and 4th largest publishers on Android and 4th and 8th on iOS, respectively.
Matchington Mansion: You Won't Believe the Truth
Matchington Mansion serves as a case study in the hyper-competitive mobile "Match & Blast" puzzle category, which generated $3 billion in 2018 with nearly 30% year-over-year growth.
- The 'Match & Blast' mobile puzzle category grew by nearly 30% year-over-year in 2018, reaching a total market value of $3 billion.
- Firecraft Studios achieved $15 million in monthly net revenue for Matchington Mansion by utilizing aggressive, misleading ad creatives to maximize installs per 1000 impressions (IPM).
- Matchington Mansion successfully challenged industry leader Playrix by replicating the core mechanics of Homescapes while prioritizing immediate, 'blasty' level satisfaction over tactical complexity.
Playrix Revenue Is Now $20.4 Million Weekly
Playrix has established itself as a dominant force in the mobile gaming industry, driven by the success of four core titles: Homescapes, Gardenscapes, Township, and Fishdom.
- Playrix generates $20.4 million in weekly revenue across the Apple App Store and Google Play.
- The company's primary revenue drivers are four major titles: Homescapes, Gardenscapes, Township, and Fishdom.
- In-app purchases account for over 97% of total revenue, with advertising contributing less than 3%.
Best of Casual: Apptica Report on Top Advertisers 2018
The 2018 analysis of the casual mobile gaming sector identifies the most active advertisers based on ad impression volume.
- The top five most active casual game advertisers in 2018 were Bubble Shooter (Happy Dragon Inc), Coin Master (Moon Active), Homescapes (Playrix), Gardenscapes (Playrix), and Candy Crush Saga (King).
- Quarterly leadership in ad impressions shifted throughout 2018, with Coin Master leading Q1, Homescapes dominating Q2 and Q3, and Bubble Shooter (Happy Dragon Inc) taking the lead in Q4.
- Playable ads were identified as the top-performing ad format for casual game user acquisition strategies in 2018.
