Playrix Annual Revenue to Surpass $1 Billion for First Time in 2019

The mobile game publisher Playrix is projected to surpass $1 billion in annual revenue from in-app purchases for the first time in 2019. This milestone reflects the company's sustained growth within the global mobile gaming market, driven primarily by its core portfolio of match-3 titles. The analysis, provided by the market intelligence firm Apptica, highlights the significant financial success of the company’s four flagship games: Homescapes, Gardenscapes, Township, and Fishdom, each of which generates over $10 million in monthly revenue.

Beyond its established hits, Playrix has demonstrated a strategic focus on expansion through both internal development and external investment. In 2019, the company launched two new titles, Wildscapes and Manor Matters, while simultaneously pursuing an aggressive M&A strategy. This included an investment in Belarus-based Vizor Games, the acquisition of Ukraine-based Zagrava Games, and the establishment of the Russian studio Zefir Games. These activities underscore a broader trend of consolidation and growth for the publisher.

The financial performance of the company’s individual assets remains robust, with Gardenscapes and Homescapes having already achieved lifetime revenue milestones of $1.4 billion and $1 billion, respectively. While newer titles like Wildscapes are being scaled cautiously through targeted traffic acquisition, the company’s overall trajectory remains strong. This commercial success has also elevated the company’s founders, the Bukhman brothers, to the Bloomberg Billionaires Index, marking a significant achievement for the leadership team during a highly productive year for the organization.