Playrix Games Have Better Average Session Length Than Social Media and Messengers Do

Playrix mobile games demonstrate superior user engagement compared to major social media platforms and messaging applications, specifically regarding average session length. Data from Mediascope indicates that users in Russia spend an average of 46 minutes per day in Gardenscapes and 41 minutes in Homescapes. These figures consistently outperform the time spent on prominent social networks and communication tools, such as Instagram, YouTube, and WhatsApp.

While social media and messaging platforms maintain significantly higher daily and monthly active user counts, the demographic of users aged 12 to 64 in urban areas with populations exceeding 100,000 shows a distinct preference for dedicating their time to these specific mobile games. This high level of engagement contributes to the commercial success of the developer, as Gardenscapes and Homescapes generated approximately $45 million in in-app purchase revenue over a single month.

The analysis highlights the global reach of these titles, noting that while Russia serves as a key market for downloads, the majority of revenue is derived from users in the United States and Europe. As of 2019, Playrix maintained a position among the top ten grossing publishers on both the Google Play Store and the Apple App Store, with annual revenues reaching $1.2 billion in 2018. The findings underscore the effectiveness of match-3 mobile games in capturing and retaining user attention in a competitive digital landscape.