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HBO Apps Added 1.7 Million New Mobile Users for Game of Thrones Season 8
The final season of the television series Game of Thrones served as a significant catalyst for mobile user acquisition across HBO’s streaming platforms.
- HBO mobile apps (HBO NOW and HBO GO) recorded 1.7 million new installs during the premiere week of Game of Thrones season eight, a 32% increase over the 1.29 million installs seen during the season seven premiere.
- The HBO NOW subscription app saw 750,000 first-time installs between April 13 and April 20, 2019, marking the network's largest week for new users to date.
- HBO NOW's premiere week performance represented a 230% increase in new installs compared to the preceding seven-day period and a 15% increase over its own season seven premiere performance.
Roblox Revenue Grew 40% Year-Over-Year in Q1, Adding $107 Million on Mobile
Roblox experienced significant financial growth in the first quarter of 2019, driven by strong performance in the mobile gaming sector.
- Roblox generated $107 million in worldwide mobile revenue during Q1 2019, marking a 40% increase compared to the $76.6 million earned in Q1 2018.
- Quarter-over-quarter mobile revenue grew 17% from the $91.3 million recorded in Q4 2018.
- The United States is the primary market for Roblox, accounting for 67% of Q1 2019 revenue ($71.7 million) and $476 million of the game's $700 million in lifetime mobile gross revenue.
Brawl Stars Scores $200 Million Worldwide in Four Months
Supercell’s mobile title Brawl Stars achieved significant commercial success within its first four months of global availability, grossing $200 million in worldwide player spending across the Apple App Store and Google Play.
- Supercell’s Brawl Stars grossed $200 million in worldwide player spending across the App Store and Google Play within its first four months following its December 12, 2018, global launch.
- The game’s revenue performance significantly outperformed competitors, generating five times the $40 million grossed by PUBG Mobile during its own comparable four-month post-launch window (excluding China).
- The United States and South Korea are the top-spending markets, accounting for 21% ($42 million) and 19% ($38 million) of total revenue, respectively.
Clash of Clans Earns $27 Million in One Week as Revenue Grows 145% Following Season Pass Debut
The introduction of a season pass model in the mobile strategy title Clash of Clans has catalyzed a significant surge in player spending, demonstrating the efficacy of battle royale-style monetization strategies within established mobile games.
- Clash of Clans generated approximately $27 million in worldwide revenue during the first week following the launch of its 'Gold Pass' season pass, a 145% increase over the $11 million earned in the preceding week.
- Daily revenue for the title surged from an average of $1.6 million to $3.9 million following the introduction of the $4.99 subscription-style pass.
- The Gold Pass drove the game to the No. 1 spot on the U.S. App Store overall top-grossing chart for the first time since October 2017.
King's Candy Crush Franchise Had a $391 Million Q1, Its Best Ever
The Candy Crush franchise achieved its highest-grossing first quarter in history during Q1 2019, generating $391 million in global gross revenue across the Apple App Store and Google Play.
- King’s Candy Crush franchise achieved its highest-grossing first quarter ever in Q1 2019, generating $391 million in global gross revenue across the App Store and Google Play.
- The original Candy Crush Saga remains the franchise's primary growth driver, accounting for 64% of total quarterly revenue at $251 million, a 7% year-over-year increase.
- Candy Crush Soda Saga and Candy Crush Jelly Saga experienced significant revenue declines, with player spending dropping 30% and 35% year-over-year, respectively.
Close to 10 Million Gamers in Germany Are 50 Years and Older
The German games industry experienced a significant demographic shift in 2019, characterized by an aging player base and robust market growth.
- The German games market reached a total value of 4.4 billion euros in 2018, representing a 9% growth over the previous year.
- The average age of gamers in Germany has risen to 36.4 years, up from 31 years five years prior.
- Nearly 10 million people aged 50 and older now play computer and video games, accounting for 29% of the total gaming population.
PUBG Mobile Revenue Grew 83% in March, Surpassing $65 Million
PUBG Mobile experienced significant financial growth in March 2019, reaching a record-breaking $65 million in global player spending.
- PUBG Mobile achieved its best-ever month in March 2019, with global gross revenue reaching over $65 million, an 83% increase over February.
- On the iOS platform, PUBG Mobile revenue grew 53% month-over-month in March, while rival title Fortnite saw an 18% decline in revenue.
- Fortnite's revenue lead over PUBG Mobile on the App Store narrowed significantly in March, with Fortnite grossing only 29% more than the $28 million estimated for PUBG Mobile.
Tencent's Perfect World Breaks $100 Million on China's App Store in 22 Days
The mobile massively multiplayer online game Perfect World, published by Tencent, achieved significant commercial success within its first month of release on the Chinese iOS App Store.
- Tencent’s mobile MMO Perfect World generated over $100 million in player spending on China’s iOS App Store within its first 22 days following its March 5, 2019, launch.
- Perfect World successfully displaced Honor of Kings from the No. 1 grossing position on China’s App Store for 17 of its first 18 days, marking the most significant challenge to the title's dominance in over two years.
- The game achieved an average daily player spend of more than $4.5 million during its initial three-week period.
Brawl Stars Has Made $150 Million in Its First 90 Days
Supercell’s mobile title, Brawl Stars, achieved significant commercial success within its first 90 days of global availability, generating $150 million in gross player spending.
- Supercell's Brawl Stars generated $150 million in global player spending within its first 90 days following its December 12, 2018, worldwide launch.
- The game maintained an average daily revenue of approximately $1.7 million throughout its first three months on the market.
- The United States is the leading market for total lifetime revenue at $33 million, accounting for 22% of all player spending.
Candy Crush Series Revenue Reached Nearly $120 Million Last Month: With Help from Friends
The Candy Crush franchise continues to demonstrate significant financial momentum, achieving nearly $118 million in global gross revenue during February 2019.
- The Candy Crush franchise generated over $118 million in global gross revenue during February 2019, representing a 20 percent increase compared to February 2018.
- The original Candy Crush Saga remained the primary revenue driver, contributing nearly $74 million and achieving 36 percent year-over-year growth.
- Candy Crush Soda Saga generated approximately $27.4 million in revenue, while Candy Crush Jelly Saga contributed $5.1 million.
Pokémon Franchise Games Catch $2.5 Billion on Mobile to Date, Downloads Top 640 Million
The Pokémon franchise has achieved significant commercial success on mobile platforms, generating $2.5 billion in global consumer spending and accumulating 640 million downloads since 2014.
- The Pokémon franchise has generated $2.5 billion in total mobile revenue across six titles, with Pokémon GO accounting for approximately 98% ($2.45 billion) of that total.
- Global installs for the franchise’s mobile titles have reached nearly 640 million since 2014, with Pokémon GO contributing 550 million, or 86%, of those downloads.
- The United States is the top-grossing market for the franchise, generating $875 million (35% of total revenue), followed by Japan with $725 million (29%).
Candy Crush Friends Saga Revenue Hits $50 Million
Candy Crush Friends Saga, the latest installment in King’s flagship puzzle franchise, reached $50 million in worldwide gross revenue within 140 days of its October 2018 global launch.
- King's Candy Crush Friends Saga surpassed $50 million in worldwide gross revenue 140 days after its October 10, 2018, global launch.
- The United States is the primary revenue driver for the game, accounting for approximately 61% of total spending, or $30.5 million.
- The game reached the $50 million milestone slower than its predecessor, Candy Crush Jelly Saga, which hit the same mark in 85 days.