Candy Crush Series Revenue Reached Nearly $120 Million Last Month: With Help from Friends

The Candy Crush franchise continues to demonstrate significant financial momentum, achieving nearly $118 million in global gross revenue during February 2019. This performance represents a 20 percent increase compared to the same period in 2018, underscoring the enduring commercial viability of the series more than six years after its inception. These figures are derived from enterprise-level store intelligence data, which tracks worldwide player spending across the mobile gaming market.

The original Candy Crush Saga remains the primary revenue driver for the series, contributing approximately $74 million to the monthly total and reflecting a 36 percent year-over-year growth rate. Candy Crush Soda Saga followed as the second-highest earner with $27.4 million, while Candy Crush Jelly Saga generated $5.1 million. The franchise’s growth was further bolstered by the relatively recent addition of Candy Crush Friends Saga, which contributed $11.1 million in global revenue. Since its launch in October 2018, this newest title has accumulated nearly $57 million in total player spending.

The sustained success of the franchise is attributed to the combined performance of these four titles, which collectively reached a lifetime gross revenue milestone of $1.5 billion by early 2019. Looking forward, the series is positioned for further expansion, with a localized launch of Candy Crush Friends Saga in China planned in partnership with NetEase. These findings highlight the effectiveness of King’s multi-title strategy in maintaining high levels of player engagement and monetization within the competitive mobile puzzle genre.